Plunfiy to sell water for the chip design to provide cloud services

A very famous story of selling water to believe that many people are impressed, in the land of gold but extremely lack of water "barren", the rich is not a gold digger, but the people who sell water. This story is particularly useful for startups in the cloud computing market, in the cloud computing a variety of products, technology, concepts have been a big fry today, when a market has tended to "saturated", who found the real "rigid demand", who may have grasped the key to open the door to success. There is a small cloud-computing innovation Company in Singapore that aims to be a water seller, the company called Plunfiy.

Plunfiy founder Huang Wah is very young, his company, like his age, was founded in 2009, and the business sounded like a small crowd: on-demand computing resources, software tools, and IP modules for chip design engineers to help engineers reduce chip design time , improve efficiency, but also for enterprises without too much computing resources to provide the fastest open tools.

Plunify Company Technology Vice president and founder Huang Hua

Although Plunfiy's current business is focused on FPGA design, this is a promising market in Huang China. "Our company's core competencies are through the company's self-developed software can help engineers speed up the design process, both to help them optimize the current process, point out the problem, but also to the next step of the process guidance, this is a company special or lack of extended, or think tank, your product again good, engineers again excellent, Extended and think tanks are also welcome to join. "He told reporters that Plunfiy can help customers achieve chip design work 30-150 times faster, this achievement is indeed very alarming."

Plunfiy technology can not only synchronously handle the simulation, synthesis, layout and wiring, and other programs to accelerate the operation process, but also allows engineers in a safe cloud environment to establish and manage their design projects, while allowing the design of deployment and collaborative operations easier. And thanks to the use of cloud computing technology, plunfiy This service is completely free of time and space constraints, its background is based on Amazon's public cloud services, fully realized on-demand pay.

For cloud computing security, Plunfiy's approach is that all data on the cloud is kept by AES Advanced Encryption Standard and that the system is secure with an asymmetric key (asymmetric key) cipher system.

Plunfiy's business characteristics, is doomed not a "everywhere" business, but the development of user loyalty is more important, the company has more than 30 countries in the world already has more than 200 customers, and in the United States to set up business Development Office in California, although these customers are mostly concentrated in small and medium-sized enterprises, But who says it's not "a spark can be a prairie fire"?

The Huang company management team in Beijing to convene media communication, in fact, the signal transmission is very clear, plunfiy ready to enter the Chinese market. But the Chinese market, especially the cloud computing market, has a different character from the world.

For example, the public cloud landing problem, Amazon's public cloud services in the current situation can not be landed in China, plunfiy how to consider? The reporter threw this question to Huang Hua, he was very frank: "In Beijing, Shanghai, we will actively contact the local public cloud service providers, but now this part of the work has not progressed." Of course, he also said, does not exclude the domestic for some large groups of enterprises behind the Firewall service, that is, private cloud services.

In addition, he argues that the other challenge for Plunfiy's entry into the local market is local customers ' knowledge of cloud computing security, but it's a common denominator for cloud computing, not China's patent, and it's not too much of a problem to think about the depth of cloud computing and the development of secure encryption.

Although Plunfiy's business has been in more than 30 countries, but in fact, the product is currently in a wide range of trial and research stage. In the future, plunfiy on the one hand to strengthen product quality, improve customer feedback issues; On the other hand, will carry out with each IP module supplier, FPGA manufacturer's extensive cooperation; In addition, there is a focus on actively laying sales channels.

For Plunfiy, the goal is to be a third-party platform for the builders, for the FPGA and EDA design services to create the highest efficiency, it will be the entire ecological chain a link between the important link.

(Responsible editor: The good of the Legacy)