PO Digital Marketing Advertising Company

A few days ago with a traditional friend chat, talking about online marketing, the other side a face envy: "Sunrise industry ah, flourish ... Unlike us, po old. ”

No, because digital social change is really booming, but not for digital marketing advertising companies. We were babies in swaddling clothes, but we were old before we grew up. The dissenting voice would say, "No!" A while ago also said that Baidu's advertising revenue to exceed CCTV! ”

Baidu, about 70% of the market budget from the SME owners, in this, and 40% belong to the medical industry. Almost 35%~40% Baidu revenue is medical. Not black Baidu, but that's the truth. Earlier I also with a medical industry friends chat, the medical profession four big families, short Baidu only need to unite a quarter not to put, Baidu's earnings will be problematic. If there is no problem, two quarters do not put, the medical profession will not die, Baidu can be too unbearable. Stop betting short, continued to copy the bottom, formerly Baidu rely on medical industry beyond CCTV, is now the medical industry by Baidu to enter Wall Street, very good.

Don't digress, why say digital marketing advertising company old? Because advertisers are increasingly finding that they do not need digital marketing advertising companies. At the same time the media, the strong media does not bird advertising companies.

The reason advertisers don't need digital marketing ads is simple: digital things tend to be more about service guides than advertising companies do best. Service is more a business model of its own, rather than a campaign. So we found that, for advertisers, advertising will eventually show a more CRM-specific marketing model, we target each audience to define services, rather than a group of people to define ideas. This has been done in Beijing east, although it is only a prototype, but there is no doubt that this will become a great change.

Jingdong in the portal, combined with its own user coverage and portal site user coverage is a very broad premise, in the creative only a monotonous display of visitors to the Beijing-East access to the product information. Not creative, not the target audience interpretation, not to mention communication strategy, online advertising company Any analysis, theory on one side, Jingdong is very simple to beckon, tell you you care about something I have here.

This is not an advertisement, this is the sales window. The reason is that this is just a prototype, the ad on the line because it will certainly rise to this level:

1. Spreading speculation about unknown customers

2. Multiple confirmations of known guesses

3. Effective communication to identify potential consumers to promote

4. Customer care for consumers, enhance brand association, stickiness, and thereby enhance brand loyalty

5. Deeper service or brand penetration ...

Specifically, through the advertising position, a brand of different tone of service for targeted exposure. According to the user's specific behavior performance of the service needs to guess. In the process of getting the initial user behavior guessing, carry on targeted, and confirm the user's attribute according to the result of the launch ...

If really do these, advertising is actually a process of CRM marketing, and the most understanding of services, products, brand strengths and weaknesses, in fact, advertisers themselves. So advertisers only need some tools, system products, as long as they can meet these requirements. The Ultimate Advertiser defines what service or product you want to provide, not a strategy. Of course, advertising is not just advertising.

To put it simply, it all comes from The Advertiser's own database of user behavior and a set of ad publishing systems. The original advertising company's foothold is: "We know more consumers, better understand the media", in fact, is the media and creativity. But really understand the consumer will be the brand owner itself, the media do not understand, but as long as the understanding of consumers is enough, the media screening into a test campaign good. Just like Jingdong, know in fact in the portal of their own target crowd still concentrated, and resolutely play the portal full coverage.

Online advertising is bound to flourish, line online is about to break the gap, not only advertising, even the street side of the light box will be upgraded to large data service terminals. But online advertising companies, do not stare at the 500 strong fight. Look at what IBM is doing-the planet of wisdom. A system can help a small shop to raise more than 20% of the sales, can reduce the United States 30% of the crime rate, so that the actual effect of their ads to raise 20% is also sooner or later. They are about to abandon you ... Either transition or leave the mainstream market to serve SMEs.

Baidu, is about to surpass CCTV. But for online advertising companies, this is also a dance?