Pocket Games Wang Qiang: Dick Silk pm Entrepreneurial Note will not write code will not PS

How do you work as a product manager with only three years of experience in the workplace? How to make a product? How to use the channel to promote the product? The founder of Pocket games, Wang Qiang, shared his own experience in how to solve these problems. From the market internship, Baidu work to job-hopping, and then to their own business, I have the fate of the internet has not been slow to go to the third year. A short span of three years, there is a bully face to get the joy of Baidu offer, but also a mentor left me after the hesitation, more at the moment is about to leave the eager and uneasy, bittersweet, story, but now, in me, some special. This moment, with fear and anxiety: From tomorrow onwards, will become jobless, from tomorrow, there will be no fixed wage income, self-financing, from tomorrow, will be responsible for the future of the brothers to start a business. Such moments, there is also excitement and longing: From tomorrow onwards, plans for many years of entrepreneurial plan has finally changed, from tomorrow, will not live for the ideals of others, from tomorrow, will be together with the brothers for their own cause and struggle. Three years ago, when I first set foot in Beijing West station, I dreamed of such a day, now, the road is still long, chirping want to fly heart but again hard to stop! I also have a lot of friends around the dream of entrepreneurship, but also suffer from the difficulties of team building, the project to find the sleepy, "change their" ambition difficult to display. It coincides with the "new life" of my departure into a full-time venture to share my experiences and lessons in the process of preparing for entrepreneurship, both as a phase and as a future prospect. Build Team entrepreneurial difficult, PM entrepreneurship more difficult, dick silk pm entrepreneurial difficult! PM to understand the market, understand the needs of users, but will not write code, not PS, this needs to find like-minded small partners to make up their own short board. With the idea of entrepreneurship, but no partners, this can only stay on the idea (like a group of PM together is bragging nonsense, no research and development intervention is in bullying!). Where is the team going to find it? No, I'm not a college student. Looking for a colleague from the company? No, I just got a job, I'm not familiar with research and development, and it's not good to do this small team in this department. Who can we find? A school brother through Renren to find me, I hope I can give him to push Baidu. This reminds me exactly, can pull just enter a job or find an intern of study younger brother, study sister occupation. "To take it, must first", I can push Baidu through the way to know more reliable learning younger brother, study sister, but also to provide them with secure accommodation. These two resources for internships, job-seeking college students are very attractive. For the internal push, because more understanding of the line of business needs of research and development capabilities, but also in the push before the younger brother and sister to do communication, understand their ability to meet the needs of the job. So I have a high probability of success. When they come to the internship, directly to my rented set of more than 130 flat room, this room named Diorsclub (the following diorsclub are representative of our room), they come to realXi can live in Diorsclub, so "one-stop service" Let me get to know a lot of Hua Ke do research and development, design, learning younger brother. On the weekend, we this group of otaku, Curtilage female will discuss together in Diorsclub, find the direction that everybody prefers and project will go to try, "practice is the only standard that examines idea." Diorsclub up to live together more than 8 people, in order to improve the quality of life for everyone, for the creation of a better environment for the incubation, I resolutely to learn to cook cooking, now fried fried fry, this is a very big windfall. In this way, my team is gradually forming. Now, "pocket games" team members have 6 people (Baidu's product manager, Quantuan Engineers, visual designers, where to go to the Android Research and Development engineers, the game planning Kunlun Games, the Grand Game visual designers). This building team experience with Ogawa when the total founder of the search dog through lunch to recruit Tsinghua intern experience is quite similar. PM want to start a business, first gather the people you need. How do you gather people? Consider what you can give to attract them. Product direction is constantly trying to choose the direction of the product is a long and repeated process, can become an entrepreneurial product, it must need a relatively large market plate and the team has its own unique advantages to do. Practiced products--herebus: Our first product is Herebus, a public packet type of bus arrival timer, at that time in order to quickly online verification, did a micro-letter service number. We use every day, with a very high, but no channel to do the promotion, so not too many people know. This experience, let us truly perceive the importance of the channel ... Channel products-students to go to where & rely on the senior in our still for the promotion of the channel, a person's PM told me, everyone also to do public number. At that time my judgment is: this is an opportunity, everyone must be successful case, if we cooperate with everyone for everyone to develop the public number, have the opportunity to become their strong push of the benchmark, we can easily access to a group of Renren student users. So, we worked overtime to develop two of people's public number products, one is to rely on a brother, a classmate to go. As I expected, Renren in the Chinese New Year holiday during the people's flow of information recommended us this two number, fans grow particularly fast, and "where to go" This product also received the Yangtze Evening News report. Now these two people's products have accumulated hundreds of thousands of users, and now become one of our own traffic channels (another is my own operation has 4w many fans everyone station-Internet Product Manager station). This experience lets us perceive, will stand in the pig also can fly! The final decision to do the product, to be so natural, and so accidental in order to promote our one called the small secret products, we made a mobile phone H5 games. Because the small secret function is too simple, we worry if this game fire, the user to import features such a simple appcan cause damage to the user (in fact, this worry is a bit superfluous) but at that time H5 small game has been made, and can not help but to push something, Lenovo to do H5 game when some of the problems encountered, we naturally decided to do a small game client, that is, our current full-time entrepreneurial project, "Pocket games" ( The original name Heretoy, we were the English name pit bad, have the opportunity to tell the story again. "Pocket games" located in the H5 Games center, beginning also didn't think can make it big, just want to as a small secret diversion entrance, but with the H5 small game to understand deeply, and with some big customers (such as Fonterra, 58 with the city, Baidu know) cooperation, we firmly " Pocket Games "The direction of development, we can do better." Really "the public find him 1100 degrees, suddenly looking back, that person is in the lights dim place." Xun Zi says, does not accumulate bujikuibu to be so thousands of miles, does not accumulate the small flow to become Jianghai. Looking back on the road of entrepreneurial preparation is not rough, my admiration for Xunzi like the surging river, almost faster than the back of his old high school articles back to vomiting blood resentment of the feeling! I also hope that the way I set up a team and choose the experience of entrepreneurial products, can give you some inspiration and help on the road. While young hurry to dream toss and toss, do not toss on the old! Dream or have to have, in case of realization!