Pogo creates Chinese live music crowd, modern sky layout mobile internet

The cloud-hunting network has only been informed that the Chinese music scene comprehensive Service Application "Pogo sees the performance" obtains the Chinese biggest music company modern Sky Strategic investment, the modern Sky will with pogo production side sees the attack music to set up the joint venture company, together builds China biggest music scene on-line service platform.

Pogo to build Chinese live music crowd

The Chinese music scene comprehensive service Application Pogo at the end of 2013 by the video attack music production, the word "Pogo" originates from the rock and roll scene peculiar, catharsis to the music passion, the body collides with each other expression way. Product support multi-criteria query local and national music performances at any time, but also to meet consumers from the network to the music scene of social needs. At present, Pogo covers nearly hundred cities nationwide, more than 500 performances venues, more than 4000 groups of bands and artists more than 10,000 performance information, and has a detailed description of artists and performances, perpendicular to the scene music audience, high coverage, in music enthusiasts have a good reputation. Products since the line after several iterations, from the performance query to social functions, and then more gradually open the video, electricity and other sections, a comprehensive coverage of all the on-site music consumption of the entrance to meet the music scene of the comprehensive needs of consumers, to become a live music crowd online gathering platform.

According to the hunt Cloud network, POGO founder Li Zhiming was a senior media and music planner, after joining the Rice network, the United States and the joint Venture network, and jointly founded the drama community "play cattle nets" and the Independent podcast "Private", experienced the mobile internet industry surging. Based on years of love for music, in 2013 joined the Independent Music factory brand video attack music, developed this vertical music performance industry O2O products. In the process of thinking about the product and trial and error, the POGO team gradually perfected the function of the product, and gained a lot of attention in the music industry and capital field while winning a group of loyal users.

Modern Sky Layout Mobile internet

Modern Sky was founded in 1997, is the most cultural influence of the original music company, is also the largest music festival operating organization. Its modern music festival, Strawberry Music Festival, Natural Awakening Music festival, such as different series of live music products, to create a benign ecological environment of Chinese live music, each year to host the Thousand music performance. Last October, New York's Modern Sky Music festival was held in Central Park, becoming the annual event of the Chinese music industry. At present, the company's signing artists including Maggie Cheung, Zhang Yi, new trousers, Zo Xiaozu curse, induction society, supermarkets, tongues, second-hand roses, Su Yang, the Universal Youth Hostel, Song Dongno, Ma Yi, Yao 13, including different styles, different audiences of more than 50 groups of independent music creators.

Modern Sky the strategic investment of Pogo, based on the mutual judgment of the future development trend of the music industry vertical mobile products. "2014 China Music Industry Development Report" pointed out that the Chinese music market in the annual total size has exceeded 200 billion yuan, of which only the musical performance industry scale of 14 billion, and the market size of 20 billion film industry, the market size of 10.8 billion of the TV series industry in the same magnitude. According to Pogo data backstage shows, 2014 annual National Large music festival near hundreds, livehouse performance more than 7,000 games. Compared with the 2013 data, not only the increase in the number of games, but also with the process of China's urbanization, from north to the provincial capital city, and second-tier urban expansion trend.

Modern Sky as the largest music festival operators and artists brokerage company, Pogo as a pioneer of China's live performance service products, in the resources have a natural basis for cooperation. In the face of the annual Tens music scene audience, its advantages of music industry resources and mobile Internet products will be closely combined to achieve the dual import of resources and funds, and from the perfection of the ticketing function to meet the needs of the scene music crowd, complete from the line to the offline consumer experience overall promotion.