Point Autumn Fragrance Massage: Door-to-door O2O has four characteristics of group buying to push that point

How hot is the O2O massage? Even small knitting company's toilets have ads! Some people say that 2014 is the first year of O2O, then the 2015 pattern of the O2O market what new opportunities? This issue of sharing will be, we find the Dark Horse Camp 9 Phase 2 of "point Chou-Heung" founder Han Zhiqi for you to talk about his eyes O2O massage. 1 Why to choose the home massage project? I've talked to my friends a lot about this O2O thing, including the way we've been doing a lot of thinking about choosing this project. Today, I was sharing the time is mainly divided into four large plate, a little bit of personal sentiment, I hope to help. Entrepreneurship, 020, how to do promotion. I personally have been the fourth time for the fifth time, from 05 to now on average every two or three years of one or two projects, each start-up, in the selection of projects are with my personal experience, ability and the project related to the entire industry and the development of the Internet closely set. The first point is about the issue of tuyere, I have not graduated from 99 to start work abroad (02), has been in the domestic Internet circle, do software, Web sites, SP, games, video, positioning, two-dimensional code, smart home and so on. Every time we do things, I personally do things in China are more advanced, more popular projects, in fact, is a good thing is not good, because many times you do a hot project means that there are a lot of potential risks, there are many of them in the market can not even find a competitor, find no experience of the situation, So every time I start a business is based on our previous industry resources to start a business. About the choice of Tuyere, the two years have appeared a lot of new models, from the start, and then Peer-to-peer, to the current intelligent hardware, O2O, every industry has been a lot of many companies in doing, including our classmates inside a lot of people are doing, and do very well. Before we do group buying later, we also have considered intelligent hardware, WiFi equipment research and development, also want to do peer-to-peer loans, research process found that I do not understand the industry, but saw a strong opportunity, but also found that this opportunity does not belong to us, So when we start a business, we always choose to be related to our industry, it has to do with your personal ability, not to fall into a completely new industry, which is a lot of times it seems like opportunity, but the opportunity does not belong to us, after careful thinking that he should be a lot of original practitioners, Many industries such as the big guys to find, develop, operate, they have resources, background is a rookie can not afford. I choose this time to do O2O, but also because we have done a three-year group purchase, we have done a very long time to push the work, we also have more than 300 people's team, but also made 16 branches, fully understand group buying, fully understand O2O. Because it is in this industry, so from group buying turn to do O2O sentiment, is the threshold is relatively low and very fast a conversion, and I know how to do, there are a lot of industry resources, you can quickly graft over. In doing this new project, the beginning from the nail, from the shape, from the barber, massage and other aspects I have done a lot of thinking and think a lot. Including talking to friends many times, at first we wanted to make a platform for all the industries to come in, we started with three industries together, but later discovered that the more you do, the more distracted your energy, your team may be faced with the inability to keep up, Cannot achieve such a strong state of development at each level, so in November we resolutely cut off two items, before we tried to do the car O2O we also do not have that industry resources and no industry background, so it is difficult in the short term to form their own friends, Take advantage of your strengths in a very short time to achieve a large scale. So ultimately, we identified the massage project, in fact, after a lot of research and many types of projects, and then I was integrated into the O2O on the various characteristics of the project choice, to now found is to do this door-to-door massage more and more, from the beginning we saw two or three, By the end of the next one months is six or seven, so far there are nearly 10 people are doing this thing, then this shows that everyone is very recognition of this matter, have seen this is the market and opportunities. Entrepreneurship this several times in fact, is not a big, but also in the stumbling constantly groping, so I personally summed up the following points of sentiment. The first is the man, the person I'm talking about is the founder, or his own founding team, which often means how big your company can be, how far you can go, how big the future is, and the founder's ability to see how long the company can walk. The second is called failure, I listened to a classmate of my club class two days ago said that want the university student to start a business, it is often only through failure that you understand what you lack in power, in your resources, in all aspects, that each failure is the foundation upon which we have succeeded before, whether from management to money or experience, All these failures are necessary, and I believe that most people are not geniuses, so you have to go through, my personal experience of this one failure, is to lay the foundation for this success, but I still far from success Ah, that is, I hope for the success of the next lay the foundation. The third is social resources, not a start-up, many times need to meet a variety of people, to find a higher circle, find all kinds of big guy, or even find more important government departments, in short, to make him relatively broad, This social resource determines whether your project is fast or not is successful is not smooth and so on, so I think if people do not experience in the community for many years, resources are often not rich enough, so in the run often encounter a variety of difficulties. The fourth is a strategy, we choose a project when the dim and rushed in, with the growing, then the founder himself will continue to upgrade themselves, so that their strategic vision to go higher，所以我们在创业选择的时候，老是说我既然选择这个行业我就要想清楚未来一年怎么走?未来两年怎么走?未来三年要做成什么?未来五年十年是什么?我们的远大理想也好，或者小小的抱负也好，是怎么样去安排?怎么去实施? Every time I start a business, I just want to be big, but most of the time you find out, your resources, your ability, your various conditions limit your play, including what you were thinking is not necessarily right, your understanding and your ability is far from what you think, so what you think may not necessarily be correct, Often in this kind of thing our choice is the big big difficulty which we face. We look at Ma Yun in doing E-commerce in the 99, that era of e-commerce infrastructure, or the whole trading environment, including national policies, are very very early, at that time he saw the future of the electric business, so can continue to advance, and found is through business-to-business or through the Yellow pages, Toward Consumer-to-consumer, to the business, such a path, so that he will continue to make money bigger, but also to his e-commerce more wide, the road is getting bigger. The 5th is to adhere to, a lot of time to adhere to, and then adhere to the fundamental affirmation is that you and your team, and your funds, your resources are related. In the 03 years of 02, China was a remarkable, 8848, there are many portals, many companies have more opportunities than Alibaba, but those companies are actually met with financial difficulties, or all kinds of other difficulties have fallen, this time the rest is the most important. An entrepreneur should have these 5-point abilities, people, team, resources, perseverance, strategy, have these points, to say that we have done enough preparation, our entrepreneurial ability to start to the road to success, this is a founder's basic capacity requirements, the rest is just say how you go to the accumulation of you to do the right thing. I told someone before that actually starting a business is also very simple, you only need to go on a project on a continuous three or four steps! These three or four important steps can quickly turn you from a point into a line, from a line into a plane, and rapidly expand the scale itself will have such a property, By the time you walk three or four paces, your business will grow very, very quickly. 2 The four characteristics of door-to-door O2O? First, high-frequency and low-frequency O2O industry has a lot of high-frequency services, we see the nail, barber, massage, including this is a high-frequency service, low-frequency services such as marriage may be a lifetime, or a car, change tires may be a two-year low frequency service, Whether it is high-frequency service low-frequency services, in fact, I personally in this year also experienced a long time a change in thinking. I personally think that high-frequency service may be a rapid large-scale, rapid capacity, easier to curry favor with the capital market direction of the project; Low-frequency services may not be realistic in this scenario, but from the actual use of people including friends, manyPeople do a door-to-door repair and other similar low-frequency services, so it is also a project worthy of recognition. From the actual situation, regardless of high-frequency low-frequency core or to the product itself, so that products scream, so that users are willing to share, willing to word-of-mouth transmission, but the high frequency of word-of-mouth spread of the density including the use of the scene more easily, is in a short period to form a market volume. and low-frequency services are often required a relatively strong industry experience, and then fully understand the industry, fully understand the Internet, the line can be a perfect combination of online. Low-frequency service can actually do well, like to Xi, photography, wedding, tourism and other low-frequency services, although all belong to the ranks of low-frequency services, but does not affect the spread of Word-of-mouth, users once used, and left even if it is basically a good impression, will continue to spread the word of mouth. So regardless of high-frequency low-frequency all have market opportunities just to see which industry we choose. Second, strong demand and weak demand a lot of times this is certainly impossible to divide so clearly, you say is strong demand, but many times said I leave this scene may also ok! One of the most obvious strong needs, like eating, is that if I can't get a takeaway, there's always a substitute, but the demand is high. This strong demand is met at O2O this point is easier to get market recognition, he is more likely to explode. About weak demand, such as massage, it is likely to be categorized into weak demand in life, but as the quality of life continues to improve, people's needs change, it also has the opportunity to become strong demand, so how to turn a weak demand into a strong demand? O2O industry is a process of transforming and upgrading traditional industries. About the demand for massage, in recent years found that in China more than 90% of the white-collar workers in the office, after 30 years of age will have a variety of cervical and lumbar problems, to this age will be occasional bursts, 40 after the frequency is higher, 50 after a lot of people may have got cervical spondylosis ah, waist plate prominent AH ! Then this demand will gradually be strong demand. People will find that in the early days, if we were to prevent it, we could do better in health after 50. Massage, it is deserved to be people's attention. When I made a speech yesterday, in the scene did a small survey, asked how many people at the scene to play micro-letter more than two hours a day, sitting at the edge of the computer for more than four hours, I found that the site version of the 90 people have raised their hands, indicating that the entire Internet industry or the entire white-collar population, in fact, So the massage is not simply to meet a person, we also have to go through the market publicity, so that these white-collar people pay more attention to their health, yesterday saw an article written, Ma Yun said health will be the largest market in the future, so the Chinese people this office disease, I thought of the massage this project. In fact, including me also good including a lot of people around, not particularly love sports, are likely to face this health problem around the age of 50, so the early prevention and management of healthy things become a need toEducate the market to do things. Many white-collar people do not have this consumption habits, so we may need to open up this incremental market! How big is the potential of an incremental market beyond the stock market? I've read a book called "The Mob." It says that the market's incremental market is likely to explode soon after a trend is made.