Point "jujube" into gold surgery: "I miss You" learn the Monkey King "72 Change"

Absrtact: From the date tablet of chewing gum, known as "Oriental Coffee" jujube powder, to the soup of jujube dry, crispy meat fresh red jujube, and then to JuJube tea, red jujube tonic wine ... Around a small red jujube, I miss you. JuJube Industry Development Co., Ltd. (formerly Henan Xinzheng Austrian Star Industrial Co., Ltd.) the head of Shi Zubin obstinately will "good want You" to build "red JuJube Empire", holding Red Xinzheng jujube. Illustrations: Ugly from the challenge of chewing gum jujube, known as "Oriental Coffee" jujube powder, to the soup of the jujube dry, crispy meat fresh red jujube, and then to Red JuJube tea, red jujube tonic wine ...　　Around a small red jujube, I miss you. JuJube Industry Development Co., Ltd. (formerly Henan Xinzheng Austrian Star Industrial Co., Ltd.) the head of Shi Zubin obstinately will "good want You" to build "red JuJube Empire", holding Red Xinzheng jujube.　　Last September, after a year of "Blind Date", the small red JuJube also won the favor of the wind, won the Zhengzhou hundred innovative capital of 60 million yuan injection, realize the point of "JuJube" into gold.　　Red JuJube "72 change" "Meng Meng, Everywhere Sha Gang, food is not enough, kind of jujube to drink soup", in the early years this period has been circulated in the Henan province Xinzheng Meng Jingle, the image of the road out of the poor, sand hillock more, species of jujube is only to soup drink history. Thin skin, thick meat, nuclear small, sweet taste, known as "Xinzheng jujube like Honey" highly praised JuJube class leader can really only let people soup drink?　　1992, unwilling to keep golden begging Shi Zubin and Xinzheng Meng a fruit factory signed a contract, using a production workshop for jujube processing, "Miss You" the embryonic form of this birth. If still as usual, but simply put the dates into the bag, and then directly listed sales, I am afraid there is no "good miss You" of the Red date Empire. "JuJube product processing is not simple only under the branches, on the scale head, must have innovation to meet market demand."　　"In Shi Zubin of the red JuJube pioneering journey, he has tasted more than once the sweetness of product innovation, such as" Think You "the rise in fact benefited from a nuclear heart of the heart ginseng JuJube. 1993, is a business in Guangzhou to find the south market of stone found, the south most people do not like to eat nuclear jujube, but then on the market, Xinjiang, Shandong, Henan and other production of jujube products, almost no exception with the "Nuclear weapons." Back to Meng, he immediately organized personnel to develop the production of "nuclear-free jujube", thin meat thick, nuclear small, sweet and special Xinzheng heart jujube into his sight. "The heart of the JuJube is the top grade, the history is a tribute, rich in vitamins, known as ' live Vitamin Pill ', and its nuclear small, relatively easy to remove jujube core, very suitable for the seedless dates." "When the core jujube as the raw material of" Go Nuclear heart jujube "one came out, hit in Guangzhou market, and then in Shenzhen, Zhuhai and other Southern markets quickly became popular.　　Immediately thereafter, the heart of ginseng jujube, heart Hawthorn jujube, candied fruit seedless jujube and other products have been put into the market, not only in the domestic demand, but also become popular export commodities, exported to Korea, Japan, the United States and other countries, the year to create tax more than 300,000 yuan. Chew gum When it's okay, 1999, a wave of chewing gum in young people, "Miss You" is also quietly playing the replacement of chewing gum position of the idea, began to "thin body", and chewing gum launched a market scramble. "Red dates can be sliced, the taste is natural sour sweet, or healthier snacks." Shi Zubin said, "Miss you very well" date slice selected super Special Xinzheng gold silk jujube, the use of advanced technology to make it flaky, packaged as ordinary chewing gum, a beautiful shell and a layer of edible nuomizhi, open ready-to-eat, can also be tea, in the taste of sweet, slightly sour chewy taste.　　"Miss You" of "Chinese chewing gum" after the launch, it became the new darling of the women, the elderly, children, and many young people also become a repeat of the date film. In addition to a fight with chewing gum, "Miss You" still think of the more fun with coffee. "You see now shopping malls supermarkets, filled with foreign-made coffee, coffee beans can turn into our cup of nobility, the same is the date of agricultural products why not?" "Invest a lot of human, material and financial resources, Shi Zubin determined to develop" Oriental coffee "jujube powder. To do red JuJube powder, the biggest difficulty is the sticky date of red dates ——— the drying of red dates, but because the content of JuJube pectin, crushing can not become powder. Learning technology, research market, consult the Henan Institute of Light industry experts and professors, and then after a good think of your scientific research staff of repeated tests, a strict cleaning, sterilization, boiling drying and other procedures made of red JuJube powder granules finally walked down the production line.　　With a complete retention of the original flavor of red dates, beneficial nutrients, as well as to facilitate digestion and absorption characteristics, "Oriental coffee" again set off a wave of red dates. Today, in the "Good Miss You" product catalog, there are JuJube, JuJube, jujube powder, jujube vinegar, jujube drink, Shang, jujube wine and other varieties.　　A small red jujube, has developed a 16 series of more than 200 kinds of single products, "72 change" of jujube products let the market gradually "Miss you". Upstream "Company + base + farmers" mode downstream: JuJube stores in Xinzheng, in fact, the production and processing of the date of sale of the enterprise no less than dozens of, but only "good miss You" red date brand a single show, the annual processing Xinzheng 80% of Red JuJube, directly driven the local JuJube plant from more than 10 years ago tens of thousands of MU to today's hundreds of thousands of acres.　　This cannot be attributed to "Miss You" for a red JuJube found two fulcrum ——— catch the head, to ensure sourcing; In the early days, Shi Zubin adopted the "Company + Peasant Household" business model to ensure that jujube source, not only completely solve the local jujube farmers sell jujube difficult problem, also can provide more than 1000 jobs every year. However, with the "Good Miss You" development, he saw the drawbacks of this model. "This structure is not stable enough, farmers are affected by natural conditions and market factors, it is difficult to meet production needs when the company needs a large amount of raw materials; farmers are reluctant to spend money on the selection of seedlings, scientific management can not keep up, resulting in the same products, can not improve product grade; Most importantly Technology can not reach the strict requirements of green pollution-free, not more standardized production. "InIn 2002, the "Company + base + farmers" concept surfaced. "Miss You" has invested in the establishment of a mu of pollution-free raw materials production base ——— JuJube Science and technology demonstration Park, such as JuJube after the formation, and then package to farmers, and signed an agreement, guaranteed acquisition. In order to let JuJube farmers manage these jujube, Shi Zubin invited experts free training farmers, for example, spring pruning, clear garden, instant watering, wipe bud, Summer JuJube pruning, calenders jujube, plastic surgery, autumn deep fertilization, winter hanging jujube old skin, cold winter before flood irrigation to avoid frozen shoots, deep soil 60-80 cm, with bone meal, fish meal, Soybean powder a variety of organic fertilizer, so that farmers become the industrial chain of standardized production workers, for "Good want You" to provide sufficient, green raw materials supply.　　Not only that, "Miss You" also in the national production of JuJube area to establish sourcing base, Henan Xinzheng, Hebei Cangzhou, Shaanxi Dali, Xinjiang Aksu, Ruoqiang and so will become "miss you" jujube planting belt. 2000, in order to brand more clearly, establish a corporate image, Shi Zubin began to focus on high-end consumer groups, from the traditional sales approach to direct marketing, in large and medium-sized cities to open a "good miss You" product stores. This lets the field farm produce live into boutique store business form in the agricultural and sideline products industry opened a precedent. In the "Good Miss You" store, with offices, warehouses, stores, offices, warehouses concentrated. Previously fragmented agricultural product transport reserves is a very large cost, and now this form can save sales costs, but also conducive to corporate image publicity. It turns out that this is a good thing. Stores greatly enhance the product of the "professional" sense, attracted the high-end consumer's view.　　It is understood that at present, "Good Miss You" in Beijing, Shanghai, Guangzhou, Hangzhou and other place a total of 18 sales subsidiaries, in the country's 66 cities have a total of direct shop, joined 1071 stores. However, the light has its own direct shop and franchise stores, Shi Zubin is not satisfied. May 2005, he looked at Wal-Mart and other world-class retail giants.　　After careful planning and deployment, "I miss You" date products successfully entered Wal-Mart, Carrefour, Century, and other shopping malls supermarkets, not only improve product quality, but also greatly improve product sales. "Red JuJube Trade City" & "JuJube Village Amorous Feelings" "I miss You" JuJube products gradually make Xinzheng JuJube has a big fame, many foreign merchants poured in, Shi Zubin saw the business opportunities: Henan is China's six major jujube production areas, the most convenient place, Xinzheng can become the distribution center of Chinese dates?　　So, "Miss You" jujube industry chain upstream will be solid, enterprises will increase revenue, but also can stimulate local economic development.　　$ more than 2 million, "Miss you so much." 2002 in Meng built a "red jujube trade City", so the country's largest date distribution center formed, for the Xinzheng jujube trade and further processing laid the foundation, and thus spawned a professional date brokers more than 400 people, Meng people began to run the JuJube, the jujube began to make a fortune. Because Xinzheng is the famous JuJube town, "Miss You" and the United Local government launched the "JuJube Village Amorous Feelings tour."The annual JuJube ripe season, 9-10 months lasting one months "JuJube Township amorous feelings Tour" activity, will have hundreds of thousands of of foreign tourists to "Miss You" of the JuJube Science and technology demonstration Park. Here, you can play red dates, enjoy from all over the country collection of jujube varieties, but also to the Chinese JuJube Culture Expo Center to understand the history and culture of JuJube. There is no doubt that the tourist economy led by the red dates is still the protagonist of the Chinese JuJube, Xinzheng greatly improved, and "incidentally" will be "good miss You" JuJube products in the road to the market to take a ride. Newspaper reporter Liu Yanyan