Pointing Media Cao Tong: 2014 will be the mobile internet outbreak point

News and Information September 11-14th, 2012 (11th session) China Internet Conference held in Beijing International Conference Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion. During the conference, the steering media CEO Cao Tong was invited to receive the news and technology interview.

According to the industry cycle, Cao Tong says, from the traditional internet perspective, it's almost 5 years from 1998 to 2003. Mobile Internet According to this calculation, it is estimated that 2014 will be the outbreak point of mobile Internet.

[VIDEO] Cao Tong: 2014 is the mobile internet outbreak point

The following is a transcript of the interview:

News and science and technology: everyone and news of netizens good. During the 2012 Internet conference, we are very honored to be invited to the director of the media CEO Mr. Cao Tong, please Cao always first to say hello.

Cao Tong: Hello everyone, I am pointing the media CEO Cao Tong.

News and Technology: Cao, the theme of our Internet conference is open, integrity, integration, to meet the new era of mobile internet. What do you think of this subject?

Cao Tong: I think this theme is very consistent with the spirit of the development of the Internet, especially open, throughout the course of the development of the Internet, Open is an important force to promote the development of the entire industry chain. In particular, the integration of various industrial chains and innovation, this aspect of openness should be said to be a pivotal force, and may even be an important difference with other industries. For fusion, what I want to say is, especially in these two years, the rapid development of mobile Internet, mobile network, in fact, the Internet, mobile Internet, and a variety of terminals, such as mobile phones, as well as the ipad and so on, these more and more devices and more and more applications are actually gradually integrated into a large internet industry, This is the general trend. I think the theme of this conference is the essence, we are very happy in this industry and industry together fast growth.

News and science and technology: In fact, this conference we are a separate mobile internet proposed, mentioned a strategic height. But as we all know, the development of mobile Internet is not overnight, when do you think it will reach a burst point?

Cao Tong: According to the industry cycle, from the Internet, almost 5 years from 1998 to 2003. Mobile Internet I think according to this calculation, estimated 2014 the same as the same. It's really hard to pinpoint the path, and I'd prefer a series of burst points to coincide at that moment. Because every product of mobile internet has life cycle, at the same time also have a certain innovation point, for instance an application, like micro-bo, micro-letter, now mobile game also compare fire, may be a stir development, may in 2014 these applications will be concentrated type of eruption. For example, the level of profitability, at that time has reached the inflection point, and there may be some new applications, or mobile Internet, some of the innovation is just a lot of, I think that time may be you mentioned that the explosion, this cycle I think can last for at least 10 years.

News technology: In fact, we are pointing the media is also based on mobile internet advertising this piece of business. What is our position on ourselves? How is it different from other mobile internet marketing companies?

Cao Tong: In fact, we are pointing out that the media is a one-stop service company with its own media and its own products as dual-core-driven mobile marketing. One of our characteristics is one-stop, as long as you are advertisers, you have the demand for me, I will use a variety of ways to meet you, there may be WAP and so on, your needs are the direction of our efforts, we think this is a difference between us. The second difference is our own channels or the construction of our own media, we now say, such as pointing to the media marketing distribution system, as well as the project of the entertainment wireless, which are pointing to the brand, which will constitute our own media products, this is also the difference.

If I jump out of the loop, in fact, for mobile marketing and mobile advertising, I feel sure to express my view that it is really hard to say that a company is purely mobile advertising. Although there are many such companies, but our point of view is the user-centered, to provide users with a range of mobile application services, building their own media or marketing services. In this way, you will certainly feel like the concept of all-inclusive, or rollout concept, in fact, is not the case. We always believe that even if you are a mobile marketing company, it is also a vertical extension, is for advertisers, for users and our advertising platform for a unified balance of services, along the industrial chain longitudinal has been able to get through. It's kind of like synthesis, and it's kind of like vertical development.

Steering Media CEO Cao Tong to receive news and technology interview

News technology: In fact, you also mentioned the Internet advertising and mobile advertising, in fact, now mobile advertising is also facing a more embarrassing situation, but also face the status of applause. Where do you think this mobile ad is sometimes? Why attract advertisers to the mobile end?

Cao Tong: Actually, when it comes to the advantages of mobile advertising, there are really many advantages. For example, we mentioned that the mobile end can be based on location information services, and based on this AR augmented reality technology, there are even such a rapid word-of-mouth communication has many advantages. In fact, this advantage is very obvious, this advantage is especially based on mobile marketing to see the network or technology of this third media, the second media, etc., the advantages are very huge, this is beyond doubt. Perhaps the topic you mentioned just now says that even if there is such a big advantage, but now in the industry, development is not as exciting as we think, it seems so. This topic in fact on the one hand, mobile marketing is a small industry in the mobile Internet industry, and various applications of technological innovation is synchronized development. For example, I just said the lbs business, first of all this product to provide users with services, such as dispatch netizens, he can be based on your users in a city, you can provide some local characteristics of information. Unfortunately now this industry lbs products are not very mature, but this year based on micro-letter a lot better. What I want to say is that all kinds of applications are actually not fully mature, and your marketing is just turning the application into reality in our words. But for marketing services to use this mature application, so this application and marketing has not coordinated development.

On the other hand, the development of advertising last year is actually the industry's advertisers, or our circle of their own people playing, will lead to large advertising companies or large advertisers, such as holding billions of of the budget of advertisers have no heart. The answer to your question is not as wonderful as we expected, this is my interpretation.

News technology: For a question, can you tell us about the last of this year, and the next year we have any plans?

Cao Tong: Pointing the media in fact, we are in the near future, or next year, or further planning, we are the user's service as the core, although we are advertising platform, but we are still around the needs of users. For example, we are doing the play wireless, as well as our one-meter platform, it is a system to provide users with app distribution services, on the one hand, the user Service, on the other hand, we build their own media, and we have these media and our advertising platform together, For advertisers to provide a comprehensive one-stop mobile marketing services. In short, we are actually dual-core drivers, one is advertising platform, the other is free media, the two sides of the common drive. These two drives, in fact, we have a balance, both the service advertisers, and service users, I think this is also our grasp of the essence of mobile Internet, is for the user advertisers at the same time service, not as in the past, only for the main advertising services.

News and Science and technology: Thank Cao Total sharing, thank you to watch the netizens, today is here.