Pointing to the media Cao Tong: Kissing dreams to be a master of mobile games
Source: Internet
Author: User
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2013 Guangzhou International Network and Digital Interactive game Expo April 3 held in Guangzhou, "China Mobile Internet Business Recommendation Conference" as the main theme forum of this Conference, it has promoted the game industry and Third-party service companies in the technical exchanges, promotion and platform operation and other aspects of business cooperation. Invited to participate in the Tour Expo Steering Media CEO Cao Tong in the theme of the first session of the speech to introduce the introduction of the new hand-mounted transport platform-"pleasure", determined to become the most professional mobile operators in the direction of the target, as well as the "mobile game value of the Dream Division" vision and dreams. Undeniably, 2013 is "mobile game year", and this is the mobile ad and other Third-party service companies rely on mobile games to create value, show experience, strength and courage of the year. Through the collation of several groups of data found that in the past 2012, China Mobile game market revenue scale is 3.24 billion yuan, registered users nearly 100 million, nearly 10 games monthly income tens of millions. By 2013, market research firm Niko had predicted that China Mobile would surpass the number of PC players, up to 192 million, and that China Mobile would be 7 times times the number of players in the European five and 4 times times the size of the United States. China Mobile Games broad market prospects, but also attracted the games giants to join the group, pointing to the media believe that in the near future, more cross-platform, cross-terminal, cross-shape of the quality of the hand tour appears, hand travel life cycle began to lengthen. and mobile advertising by virtue of years of line online channel accumulation, customer service number and experience precipitation, and mobile games in China will form a more powerful mutually beneficial growth trend. With Guangzhou silverside, touch control technology, China Hand tour, such as large hand tour CP cooperation of the steering Media group, has been adhering to its "mutually beneficial growth" concept and "own media and its own products dual-core-driven one-stop mobile integrated Marketing Service" mode, and strive to practice to become "mobile game value of the Dream Division" commitment and dreams. and mobile game transport platform-"play" and the integration of online promotion channel-a meter platform is to guide the media Group Promotion and operation of the "dual core." Pointing to the media CEO Cao Tong show "play" booth pointing to the media this high-profile publicity their role is "mobile game value of the master", then what does it have "capital"? Cao Tong said that the strength of the steering service hand tour mainly summed up as two points: first, in the promotion, Pointing through more than 10 years of experience in wireless marketing, advertising platform coverage of active users have more than 20 million people, the monthly download amount of about 10 million. Mobile Full media advertising forms, but also a one-stop service hand tour developers to promote the integration needs. At the same time, for advertisers tailor-made advertisers own exclusive data tracking backstage, can provide detailed and objective analysis of the report (Third-party certification), truly "according to the effect of speaking." According to the latest introduction of the case data to prove its good promotional results: with the Canton silverside cooperation to promote the "Space-Time Hunter ol", the average monthly new registered users more than 60,000, the highest dayIncrease the user 4000 people. In addition, with the "Three Kingdoms" cooperation, one-month new registered users also reached 60,000, the monthly retention rate reached 12%. Second, pointing to the media achievements of the mobile game dream of the value embodied in its "operation" on the accumulation and efforts. Play wireless as a guide in 2010 launched the hand-travel transport platform, mobile games in the operation of the promotion has accumulated a very rich experience, 8 million registered users of the accumulation, but also to guide once again to open the "hand-travel" step of the basic protection. Most importantly, the guidance of ten years of wireless marketing precipitation, the accumulation of rich online marketing channels, is the core value of its Operation hand tour. In addition to the major application stores, high-quality app, advertising network platform has a strong cooperation, pointing to the hands of developers to create a characteristic flow source-a rice noodle under the application issue. Cao Tong said in his speech, "one meter" service hand tour application to promote the use of three of values. The first is the "one-meter" service crowd and the hand-paid crowd with highly overlapping characteristics, can be in the most close to the hands of the place to play the application promotion, the hand tour activation conversion rate compared to before will be higher; second, one meter is committed to become one-stop safe and easy to use the entertainment application download platform, It also helps to attract more players to participate in the era of mobile internet. Cao Tong stressed that the "pleasure" hand-transport platform is a guide to spend heavily, from last year on the revision upgrade, research and development, testing and launch of the independent game transport platform, is to guide the media 2013 strategic deployment of the focus and core. New amusement platform not only has a professional team building, able to fully service the various needs of the CP; Strong technical strength support is also its core quality embodiment, "amusement" has the most professional data analysis system, can better analyze user attributes, optimize platform channel structure, for the CP to import more quality flow, real-time wake-up sleep users, improve the overall ARPU value of users; At the same time, rich platform access function, Also makes the game access faster, the player experience better. Cao Tong said, hope to take the opportunity of Guangzhou Tour Expo, call for more boutique hand tour and guidance cooperation, together to verify the new starting "play" Platform of Infinite value.
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