Poison: Understanding effect Marketing Mastering the skills of future net earning

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Effect marketing is the trend of future development, before the trend of our webmaster How to better grasp it?

Today visit PV.COM.CN CEO Xu Xian invited him to introduce the effect of marketing!

Poison: The network of stationmaster NET is poisonous

Xu: PV.COM.CN CEO Xu Xian

Can you introduce yourself to each other?

Poison: I am the network of Webmaster Network is poison

Xu: Hello, Mr. Ding.

This is Etal PV Marketing Alliance CEO Xu Xian English Name: Walter

Nice to meet you

Poison: Xu always hello, for PV.COM.CN can you give us a brief introduction to the situation?

Xu: Yes.

www.pv.com.cn PV Marketing Alliance, Hangzhou Itewenven Network Technology Co., Ltd. is a new project, etal of a few old products: etal Advertising Alliance, easy to believe that everyone is very familiar with. Etal very early attention to e-commerce in China's rapid development of the market, so the existing network advertising products based on the launch of the PV Marketing Alliance, hoping to break through the existing traditional alliance mode, and in China's network marketing industry has developed

Poison: The introduction of pv.com.cn can see that your company has seen the transfer of the strategy, according to the effect of marketing, the effect of billing is undoubtedly the future development trend, but why not to www.ete.cn this has a certain well-known in the domestic site to carry out the new mode of business?

Xu: As you said, www.ete.cn etal Advertising Alliance, is the early start of the alliance, through the accumulation of several years, in the country has a certain impact and visibility. Considering the traditional network alliance in the future for quite a long time, there will still be a certain market, and the vast majority of the majority of the owners in the heart has left a deeper traditional alliance impression, so we decided to retain the original Easy Alliance business characteristics, the new formation of a team to operate the effect of marketing this piece, with the original old alliance does not conflict, and complementary and mutually reinforcing roles. It's called The Times.

Poison: For the effect of marketing model and traditional alliance model, according to your actual experience so far what do you think has more to do with the alliance itself? What about the choice of income relative to the webmaster?

Xu: For the alliance itself, in the long run, the effect of marketing must be more potential.

The nature of the traditional alliance determines that its client source can only be online advertisers, as we all know, China's network companies, the real money is still a minority, so there are relatively few advertising customers, at the same time, the traditional alliance to do CPC,CPM ads more to customers to bring traffic, so it is difficult to achieve long-term. and network marketing is not, because the combination of the actual goods, and to bring real benefits to customers, the market is infinite, and in the maturing of China's e-commerce environment, the effect of marketing through accumulation money unlimited.

For the webmaster, I think the traditional Alliance and Marketing Alliance does not conflict, mainly stationmaster according to own website characteristic and the flow reasonable distribution, will own the website profit maximization, moreover, with the traditional cpc,cpm different, the website Lord can integrate the CPS advertisement to the website content to go, such money is not subject to the flow restriction, very relaxed.

Poison: I'm going to simulate two characters now.

1, if I am a webmaster, I chose your alliance, and I chose one of your advertisers, then I have to go through a process to receive my commission it? or how to be effective promotion?

2, if I am an advertiser, that is, a commodity holder, I am in your alliance to promote my product what exactly do I need to do? How can I make my product to let the majority of users see it?

Xu: 1. Like traditional alliances, landing backstage, viewing ads feel OK, take code, on advertising. General marketing CPS ads, data are returned by the merchant, as long as through the site in the past generated sales, businesses will be recorded, through a certain period of certification, returned to the Alliance, the Alliance returned to the webmaster, and then in accordance with the established proportion of commission

2. To become the Alliance Advertiser, first of all, according to their own product profit and the alliance to develop a proportion of consultation, and then need a set of monitoring system, can be counted to our alliance with the past sales, finally need to have a follow-up certification mechanism. After negotiation with the Alliance, the Alliance will be your products through a variety of forms to the membership website, generate sales.

Poison: To the advertisers for the relevant statistical procedures are your alliance or the development of their own? Or I as the main advertiser I have product channels, I want to promote. How to operate the specific procedures?

Xu: At present, are provided by the merchant, after all, the products are sold by the Merchant's own, with their own statistics more assured. In the future, we may offer such a service to businesses that do not have the conditions to make their own statistics.

Poison: The last question, the effect of marketing and traditional cpc,cpm or difference is very large, I hope Xu always give webmaster to point specific suggestions. For example, website construction site stationmaster need to pay attention to what place?

Xu: Yes.

The individual makes the station affirmation two reasons, one is oneself hobby, two is in order to make money, for the first kind does not say much, the love how does to do. For the second category of friends, we contact a lot of advertising revenue should still be the majority of the source of revenue. Nowadays webmaster friends generally reflect, now the advertising fee is not profitable. Why not make money, I analyze, not because the station more, but because less advertising. China's internet is more and more steadfast, network companies Advertising fees are carefully calculated, this environment, webmaster Friend's ideas also need to change from traditional advertising to network marketing this piece.

For those who want to participate in the effect of marketing money to make the webmaster friends specifically 2 recommendations:

First, the time to do the waste flow advertising fee has gradually passed, now do the station must be steadfast, do the station, the content is the most important. We have a lot of sites here, traffic is not high but get a lot of advertising fees, mainly because they are rich in content, a lot of advertising to do content inside the

Second, do the effect of marketing to move some brain, think more, such as just said the ads to do the content is a good example, site friends when building a site to take into account the audience of their own sites, what type of advertising can be put. It is very important to consider how to guide the consumption of Internet users from the perspective of audience.

Do above two points, I believe that webmaster friends will not be in the future for advertising and worry about, hehe

Poison: Thank Xu for his valuable time to do this interview. I believe that PV.COM.CN will become the mainstream of the marketing Alliance!

Xu: you are welcome

Thank Admin5 friends for their attention and support

Finally for their own advertising, PV Marketing Alliance has just started, I hope to and the majority of webmaster in E-commerce marketing this piece of common growth, welcome everyone to communicate with us, more valuable advice, but also a lot of our ads OH