Polar route announced this morning to be GGV Capital and innovation workshop million dollar Investment

October 11, the polar route announced this morning to the GGV capital and innovation workshop tens of millions of dollars in investment, rumors landed confirmed. Then I spoke to the Wang Zhuyun founder of the airport to talk about the financing and changes in the company, his attitude has been a "closed door first product", adjusted for the use of capital intervention, faster iteration of the product, occupy users. Capital is becoming an accelerator for the smart hardware war.

The change of the original intention of "non-financing" of geeks

Remember the end of July, the official version of the route just listed, I in Zhongguancun e World Pole Routing office and Wang Zhuyun chat about new products, he is most concerned about product quality, customer Word-of-mouth feedback. Retreat to do products, rarely in the media activities in the publicity. On financing, he said that many of the found, are blocked outside. Why does this change happen within 2 months?

His answer is, "with the capital involved, we can speed up product development, market education; Now the hardware war is to win fast, the capital is mainly to promote the speed of the strong heart needle." He also mentioned that the process of talking about the financing was very fast.

A quick change in financing can be seen in his high alert for hardware warfare, he said. "Our competitors are not small companies." "He cited the example of millet, for him, the biggest use of capital intervention is to let him in the smart router market, run in the start of the giant, Millet is one of his potential opponents."

Now you can see that millet is also developing similar smart router products. But he thinks, the router uses MIUI's foundation to have no advantage, because the route does not have the display layer, the core technology is the transport layer thing. "Unlike TV, TV is just a screen plus a millet box. Routing to them may be a new system, in the router this marathon, we still run in front. "he said.

Financing change: pushing Low price products

When I asked what the plan was, Wang Zhuyun decisively answered the 11 words, "We need to readjust and make a quick push." "Specifically he mentioned these several directions:

1, as soon as possible to send new products, polar route will be released on November 6 Next generation product.

2, adjust the price, the price will be cheaper than the current market prices, in his words is "to kill into the market the most intense competition area", the purpose is to make smart routers more accepted by the public, universal.

3, began and a number of Internet companies to cooperate widely, including Baidu, Ali, Tencent some giant internet giants.

4, the first and innovative projects under the project cooperation, including fast, fast transmission and so on, but also with Peas folder, do the distribution of applications.

The changes mentioned by Wang Zhuyun can be summed up by expanding products, expanding and educating users, extending services, and after the first round of the concept of "smart routers", they are seen by the industry as a popular battle for real products to be accepted by the public.

We wanted to reverse the attack and become the second fast growing hardware company after Millet. This is Wang Zhuyun to his company's expectations.

Finance: Valuations are over billion

On the financing of specific data, Wang Zhuyun did not discuss, the external data is only "tens of millions of dollars level" such a preliminary value. When I asked about the size of valuations and whether there were billions, he said, "it must be billions of dollars."

The shares of the two investors GGV (GGV Capital) and innovation workshops accounted for this, Wang Zhuyun said, "More tangled, and the same proportion." ”

Now, the introduction of the pole-routing investment, the value of the rally, will certainly ignite more hardware entrepreneurs enthusiasm. The pole route has also become the domestic intelligent hardware entrepreneur cock Silk attack star Company. At the same time also can see the current domestic intelligent hardware warfare upgrades, giants and rich entrepreneurs began to game, spell speed, Rob users, the same area of the less opportunities for the backward.