Polarr want to use the free professional picture processing tool

Even with the Instagram, VSCOcam, and the use of high quality free ready-made filters, picky photographers will want the final details of a picture to be in their own hands. But professional applications such as Lightroom, DxO Optics Pro and so on are bulky, expensive and platform-limited. Today, in the 36 Krypton Open Day, the pollar of Silicon Valley Road show wants to use online free professional tools to guide entry-level users to get better photo products while attracting professional users.

According to the Pollar team's data: In the United States, Instagram, Photor, Afterlight and other tools in the application of the user has 45 million people, and Lightroom, DxO Optics Pro users only 5 million. In the entire image processing application market, there are 2 million new entrants each year. But there is a problem in the data: there is a huge demand for image processing tools, but the higher the quality and value of the photos they produce for the user, the higher the cost of their photo modification and management. On the other hand, the use of Instagram automation tools such as too much, will inevitably lead to the end of the finished product tends to homogenization, the same as the average quality of the original film will be reduced with the habit of promotion.

Polarr hopes to rely on his own artificial intelligence image modification and optimization engine to the above issues paradox: rely on the advantages of the cloud to greatly reduce the user picture output growth needs of the changes and management costs, while guiding users to gradually improve their output image quality.

Polarr Intelligent Analysis engine will be in the user to choose a picture of the composition, brightness, contrast and other aspects of the best of the original film processing, and finally get the optimal results. At the same time through the analysis of professional users of data, dynamic use of this data to help beginners learn some professional players to modify the image of the process and preferences. These preferences include picture selection, image trimming, color orientation, and local detail adjustment. As the user grows, Polarr will split the user into two parts based on the product. Part is the use of free online tools of professional users, and the use of professional user behavior analysis data to make Intelligent batch photo optimization platform, mobile applications and related API services.

From July 1 The Polarr product idea was born to the first public beta test that took only two months. According to the Polarr team, in the past one months of the beta test, they have received nearly 40,000 users, a total of 50,000 hours online time, with 1800 active users.

Polarr's main team consists of two Stanford graduates and a Vanderbilt University graduate. Each of the three have a well-known company in the industry work experience.