Pole four, well divided, but dangerous.

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

Such a news, pole media release four brands announced 4+1 architecture strategy. In fact, the skills have already been done, Pole's approach does not appear to be very level, but the original is not strong brand, to do looks very strong. Abroad before a lot of it media, its dozens of brands are many, in the internet bubble era, looks like a frog, the same, making frog egg foam, is very beautiful scenery. Of course, because the management is not in place, and advertising is dispersed, so many enterprises in this way will eventually have to split up. Because there is really not so much energy to get advertising. We also know that business2.0 also because of mismanagement, in such a good condition, had to discontinue dissolution, because of the group competition for advertisers, let it very depressed (Business2.0 ceased).

Pole's problem, though not the same, will eventually encounter the same problem. Today, the pole is divided into four, plus an "it division", everything looks well-organized, the future is limitless. But the future of pole media may be the same as the problem of difficult advertising. Well, I mean, that's the best way to put the problem in the Pole group now, and the danger is that I'm concerned about the simple division.

First of all, this division is a test of management level. Not to start a "media group" will really be considered pole is a sound and competitive media group. Because in the IT industry, not only will meet the professional IT portal super competitiveness of the sniper, the full siege of the portal let pole and other old it media is very sad. Those who did not get professional VC investment in the IT professional portal to obtain a large number of investment Tenkine caused a great threat, not to mention already very rich Sina, QQ and new Rui Baidu, and so on, just as it media pole next development poses a huge challenge. If the management level does not go, still stay in the 2000 network explosion period of management ideas, to the pole well is obviously not realistic.

This division also tests the patience of users. This has happened to internet.com before. No one user will like your four domain name to test your memory, not to mention Yesky, Chinabyte,ctocio and so on several domain names are not so good to remember. Putting eggs in a different basket is a risk-sharing idea, but it can also be divided among users. The user does not know which child station they are pole to serve. With a lot of websites, originally very professional, suddenly give out countless channels, users suddenly unprepared, after a period of time, they ran away. It Web is not a retail competition, not a lot. User transfer cost is zero, just a collection.

My concern for pole is also reflected in the pole media's understanding of its own brand is too broad. When we analyze four paragraphs of the four services of pole, we find that there are no obvious features. For example, "It first website", is not very accurate description, the user is very easy to think that this is a kind of propaganda slogan, will not be linked to pole, competitors will also feel that this is a kind of boast, not the exact description of the site function. Chinabyte, "Report it China", confine oneself to report, resemble a newspaper, reflect original. But in fact, the original is an ideal site features, not all. As for "hand-polar entertainment new ideas", it is more like a pupil in the "mobile phone" in a sentence, unintelligible. What to advocate, mobile phone can entertain who? Four brands are clear, features are not so obscure, why the brand statement is so mediocre, it is worrying.

After years of quiet pole, this seems to be a bo. First of all, let the more intelligent people to describe what they want to do first, and then map the big development. Of course, want to pole dozen create "pole media TMG", this determination is good, a four line is also clear, or congratulations first. (Zebian Admin01)