POLIC launched the first non-screen super-TV

May 5, according to Wang Long, vice president of rice technology revealed that as of May 5, the first generation of non-polar rice super-screen TV has more than 50,000 subscribers, far exceeding the supply of 2,000 construction machines.

POLIC launched the first non-screen super-TV booking over 50,000

April 24, polar rice science and technology officially announced in Beijing, 2000 polar rice first generation of non-screen super TV engineering machine formally accepted Internet users booking on the same day, and will be officially shipped May 15. The pre-sale price is also locked at 2999 yuan, the price is the price of the ordinary 40-inch flat-panel TV market.

According to the official introduction of rice technology, the first generation of non-screen super-TV "no screen" is not really no screen, but the use of projection technology will be any place for projection into 180-inch large TV screen, breaking the traditional TV screen Limited by the size of the TV screen.

Wang Long pointed out that regardless of the CRT era or the era of flat-panel TVs, TV screens are the highest part of the cost of television, the Internet has changed the television industry, so that set-top boxes + monitors have become the industry standard, nano technology innovative projection technology and intelligence TV chip technology combined to develop the first generation of ultra-screen non-screen super-polar rice, "save" the monitor also has the ability to project 30-300 inches large screen.

"The maximum projected size of a polar non-screen super TV is 300 inches and the minimum projection is 30 inches. The 180-inch reference is based on the fact that the wall area of ​​the living room of most Chinese families is so limited," he said.

In addition to far beyond the ordinary flat-screen TV screen size, the first generation of non-screen super-polar rice 3D effect is more than the explosion of commercially available 3D smart TV, and can achieve the perfect combination of mobile phone screen and projection screen, on the ordinary smart TV Can achieve the function, in the first generation of super-polar rice screen can be completely realized.

It is understood that the size of the market now more than 80-inch LCD TVs are generally priced at more than 100,000 yuan, and can cast 30-300 inches of the first generation of non-screen super-polar meter TV 2999 yuan even the fraction of less than, High price also attracted many large-screen TVs, especially those who like to watch movies at home's favorite.

As of May 5, the number of subscribers has exceeded 50,000, while the polar non-screen super TV This is only the sale of 2000 units, which means that more than 40,000 subscribers will be able to wait for the second round of sale.

Decoding polar rice: a group of geeks without screen TV dream

The bookings of 50,000 units, even for those well-known TV brands, is not a small challenge, and polar rice as a nascent smart TV brand can achieve such a result, so many people in the industry were surprised.

However, in my opinion, the success of the polar rice is not accidental.

The author has had deep exchanges with members of the entrepreneurial team, including Jimmy Chung, the CEO of Jimmy Technology. The introduction of the first generation of non-screen super-TVs in the Mi meters is highly sought after. In addition to the product being caught by "the traditional TV screen is not large enough and the volume is too large Easy to put the bedroom, "the pain point and create a 30-300 inch large screen Blue Ocean market, the whole rice pole geeky entrepreneurial team dedication is the ultimate guarantee of success of rice, but also to make this new polar rice Start-up companies to break the tyranny of traditional television barriers, and even become the field of television "Tesla."

Taobao about "smart projector", can search to more than 150 different Taobao shops, compared with them, the first rice is not the first to do, but it is undoubtedly done the most intentions, this kind of intentions also make polar rice from more The traditional "smart projector" stand out in the field, but also make the polar rice products truly become non-screen super TV.

The core members of the R & D team, including Bell, are all MSTAR TV system chip R & D engineers, so the definition of this product is very smart meters direction to define this product, the most used meter is the most important TV Program, but in the choice of liquid crystal or plasma or other display output, the choice of polar rice is different.

"TV is a household appliance. In most people's minds, television is just like a refrigerator and a washing machine, even if it is reduced to ornaments, even if we look less and less." Zhong Bo said: "But in reality, consumption There is another need, they need a device can easily without brain telling the big screen TV, TV, TV series and variety shows; we come home all the time back to the bedroom, and do not want to indulge in the living room And many of the young people do not have a living room or shared living room, they rent a room, only the bedroom, he needs a big screen, he also need when not in use, this thing do not take too much space, he needs to move when it is easy to take away , He needs to have more use of the scene rather than fixed there to do the display. "

So the rice to give up the technically easier to achieve the LCD screen, and use the projection technology to achieve this big screen, super-meter screenless super-TV is not only meet this part of the crowd of high-quality large-screen movies and TV demand, Without losing mobility. The LED above the Taobao intelligent projector manufacturers, the vast majority of heart do not have the potential to make products, are micro-projection cottage plus an Android smart rod, the OEM is on sale, so the product experience and follow-up upgrade Can not get the guarantee, and the polar rice screenless super TV is the product of two directions, different levels.

For example, the polar-screen non-screen super-TV came up with the concept two years ago and put it into effect. For a period of two years, the software system, called uconsole, has been iterated every two weeks Over 50 iterations. This is just a microcosm of a polished product by the Pico team, and there are many such examples.

For example, in order to make the projection quality better and to achieve the effect of the liquid crystal display, the polar meter and TI Texas Instruments have done a lot of research and development cooperation in image quality algorithms, such as the dynamic contrast algorithm and the overlamp brightness enhancement range. Combined TI's Texas Instruments DLP technology, polar rice combined with its own technological advantages, the integration of the TV chip in picture quality processing some of the advantages: such as dynamic noise reduction, seven primary color adjustment, color correction, dynamic brightness, etc., A generation of ultra-screen non-screen super TV in quality has been infinitely close to the traditional LCD screen.

It is precisely because of these accumulated details, so that rice in polished products within 2 years, in their own official website and forum which accumulated a lot of core fans. Outside the people see the polar rice called their own products for the non-screen super-TV, that polar rice playing concept, in fact, do not know the polar rice from the bottom to the video processing, based on android depth optimization, polar rice have put a lot Manpower and material resources and time to optimize, the second iteration was slowly won the vermicelli fans recognition and praise.

Similarly, very meters into the market is very cautious, although in 2013 by Zhongguancun Online as the annual editor recommended products, but the polar rice or after five times more rice fans closed test, each time the number of hundreds, and gradually improve , The final product is relatively mature before it begins to market. Therefore, the first generation of non-polar rice Super TV came out, there are a large number of fans in the obligation to help publicity, word of mouth spread. This is a large influx of subscribers. Three days more than 20,000 subscribers, which unit 2999 in terms of product, is also a remarkable achievement.

However, in my opinion, there is still a long way to go and there is no need to go. The first batch of non-screen super-TV sets sold only 2,000 units, indicating that the polar rice still needs to be strengthened in the supply chain. In the face of the official May 15 For sale, it is estimated that rice will be criticized for hunger marketing. I also hope that the rice quickly to the production supply chain finishing smooth, as soon as possible to meet the needs of the user's purchase, or usher in a booking but could not grab the user's Tucao complain.