Poly Beautiful Beauty makeup of the real fake fan bureau

Recently, friends in the backstage received many netizens to the United States excellent products complaints. May 13, a network called "Zhang very weak" Netizen said, Poly beautiful products known as 100% authentic, but she bought in the beauty of the Clinique butter in the counter was clearly told as a fake.

Although Poly Excellent products currently have very favorable return policy, buy beauty makeup products within 30 days can be returned unconditionally, even unpacking can be returned. But "Zhang is very weak" and many users said they do not want to return the matter, she would like to know the truth, hope to know that the United States excellent products have not disappoint the user's expectations and trust.

Friends in the Sina microblogging search keyword "poly beautiful products fake", there are 19 of pages of information, many of them with "Zhang very weak" the same encounter, in Baidu will search out more content.

On the other hand, Poly-Mei Excellent products listed soon, spare no effort to publicize their 100% is authentic. But the Lauder, Clinique all openly said that the United States excellent products, Lok Bee Network has not been authorized brand.

Friends of a number of people in the industry, including the United States excellent products before the staff interview, trying to uncover the domestic manufacturers of the first platform of the United States and makeup of the best products of the true and false fans of the Bureau. Who the hell is lying?

Why is Poly-mei excellent product?

As a "group purchase cosmetics" of the business, Poly-Mei excellent products from the beginning has been facing the "fake" question, last year, Poly-Mei and Lok Bee net real fake mouth, each other's "burst material" more let the industry shocked. Its reliance on high-end beauty products "explosion" special selling way attracts a lot of attention, 2013 turnover is close to 6 billion yuan.

But why the fake doubt is not Dangdang, not only the goods will, but the United States and makeup type of electric quotient of the United States excellent products and lotto network? It depends on the uniqueness of the goods it sells.

An industry personage who has been engaged in the sale of beauty makeup for many years tells an old friend to remember several major features of the beauty products:

First, the brand is highly concentrated, the world's most well-known brands belong to L ' Oreal, Lauder and other eight major groups. The small amount of electricity purchase, the current can not change the sales pattern of large groups, so the basic can not get official authorization.

Second, brand licensing to ensure quality, not the iphone, high-end liquor products themselves to ensure quality. In other words, the iphone with its own anti-counterfeiting label, high-end liquor itself also has its own anti-counterfeiting system. But the beauty of the product itself does not have security labels, whether the authenticity can only rely on authorization to confirm.

Third, the brand is the user's first demand, not quality. After the brand is the price, because the beauty products sales price is very transparent, so the user on the price of sales promotion behavior response is very obvious.

And the main characteristics of poly-mei products are beauty makeup product specials, many of them or a first-line brand of "explosive products." For example, under the eye cream of Lauder online in order to prevent dealers store goods, the special counters limit each user can only buy 2, but in the United States not only discount products and can sell thousands of each day. There are clinique butter, DHC Makeup remover oil, and so far still in the Poly-mei excellent products for sale list.

This has to make people doubt, poly beautiful product on the sale of products in the end is how to come?

From the "authorization", the old friend to find the customer service online customer service inquiries, the other reply is: "Only to ensure that the official website and designated counters, cat flagship store, Silk Orchid and its official website to buy products, other sites have not been authorized, can not guarantee authentic." "19:12 in the evening, the official microblog of Lauder made a similar statement. and Clinique customer service answer is "Poly United States Excellent products, Le Feng, only product will, Su Ning, Jing Dong, etc. are not our official authorized channels." There is no guarantee that it is authentic. "From this, the United States excellent products, le bee nets have not been Lauder, Clinique and other brands of official authority."

The special category causes the present embarrassment of Poly-Mei, other vertical electric operators such as Dangdang sales books, clothing will not encounter this problem, and the only product will flash mode has a large number of inventory brand clothing support, and will not encounter the embarrassment of such an excellent product.

However, the original consumer's expectations of Poly-Mei excellent products are not at a lower price to buy the same as the counter products of the formal channels of the mainstream. Consumers are expected to buy "serial goods" or "parallel imports", "Serial goods" is a regular channel outflow of products, but the replacement of sales channels. and "parallel imports" is directly from the foreign purchase of products, not the mainland region's products.

However, Poly-Mei excellent products on the sale of five thousand or six thousand or even tens of thousands of brand "explosive goods" sold, there are so many "string of goods" and "parallel imports"?

Channel chaos: fakes or parallel imports

Simply put, Poly-mei excellent products on sale of the United States can be divided into the following major categories, through the State administration of Food and Drug Administration to review the international line of brands such as Lauder, Clinique, etc. foreign countries not authorized to sell international brands such as water Baby sunscreen products, international two or three lines brand and domestic brands.

As mentioned in the previous section of this article, beauty makeup of the eight groups is not possible to gather the United States excellent products, Lok Bee Network, such as direct authorization, it can only to the domestic counter or in the group (the full name of China duty-free products (group) Limited liability company) such suppliers purchase, or find foreign buyers.

If the counter to purchase, get a discount is completely impossible, authorized by the electricity channel sales price will not be cheaper than the counter. and to China-free group Such companies can get "parallel imports", sales "parallel" than "licensed" can be more out of 20~25% profit points.

But how to ensure that the supplier to the "parallel" is not "fake" it? According to the United States excellent products before the disclosure of staff and its public information, Poly-Mei excellent products on the procurement channel restrictions, such as the need to have a shopping ticket, will require the other side to provide quality inspection, health inspection qualified related proof.

But the industry also pointed out that Poly-Mei excellent products such practices can only circumvent the legal part of the risk of fake sales, poly-US excellent products to perform the inspection responsibility, if the supplier appeared fakes, that is the supplier's responsibility. Of course, rely on the small ticket and quality inspection certificate completely unable to complete its 100% authentic endorsement.

There is also a talk in the industry is "every water will leave." Is the parallel imports must be mixed with fakes, because the profits of fake goods is too high, a price of two hundred or three hundred yuan products, fake costs only a few dollars. At the same time, for the platform, the true and false products mixed with the probability of exposure is very low, and fakes tend to sell to the two or three-line or lower level of the city, because the local user brand recognition and awareness of the rights are relatively weak. According to an excellent product separation staff, he has been in poly beauty products have received how to judge Clinique butter true and False training, and true butter will also be placed in different locations in the warehouse. This is in line with the claim that the main user groups published by Poly-Mei are in the three or four-lane city of women.

In addition, poly-beauty products can not be a small ticket per SKU and quality inspection, health inspection certificate to check, so in this link, is very likely to appear fakes.

For foreign unlicensed mainland sales of international brands, such as the sale of water baby sunscreen products, the recent also triggered a relatively large controversy. Water Baby is a professional sunscreen brand in the United States, but it is not authorized to sell in China, so there is no record on the Chinese Food and Drug supervision website. If the poly-Mei excellent product sales are completely from the United States back to the water baby products, it is only a "string of goods."

But a veteran industry personage shows, "Water Baby" in the industry is already open secret, Guangzhou has a number of "water baby" fake production base. It is not possible to confirm that all the "water Babies" sold by Poly-Mei excellent products are from Guangzhou, but it is absolutely impossible to come from the United States.

In addition, Poly-mei excellent products on sale There are many of the sample cosmetics, and small and medium-sized samples are fakes "hardest hit". Because the medium and small sample does not have the bill proof, does not have the individual quality inspection, the hygienic examination proof, moreover, because of its packing is inferior, the forgery cost is extremely low. A price of 60 yuan in the skin care products sample cost only 1 yuan.

According to a domestic beauty brand electric operators operating executives revealed that, in such a high profit driven by Guangzhou, China has a complete chain of counterfeiting industry. And these fake products are through the electricity channels into the hands of consumers.

In addition, the senior revealed that China's current beauty dealers are now caught in a mystery, that is, although unable to prove their innocence, but individual consumers can not show how many of the products they sell are fakes. From the number of sales channels and principles of beauty products to reverse reasoning, it will sell fakes, but fakes and real goods accounted for how much can not confirm, more can not confirm that they are the victims of the fake industry chain or participants.

Brand for the United States is also misgivings, its only dare to say that they did not give some power channel authorization, but dare not easily disclose which brand has fakes. Because the publication of such information will also damage its brand image, which is not willing to bear the consequences of brands.

This has caused the beauty of the electric industry, although has been questioned, but through the overdraft of the first-line brand resources gathered popularity, and then combined sales of foreign two or three lines of products and products, made very rapid development. From this point of view, vertical beauty Makeup Electric dealer is the absolute beneficiary of fakes.

Unfortunately, as of the time of the press, the Friends of the United States, the best product CEO Chen Au sent the interview question, has not been a positive answer.