Poly Beauty Office, everyone in the loud countdown to the three anniversary of the arrival of the celebration

March 1, 2013 0 o'clock in the morning, the United States excellent products office, everyone in the loud countdown to the three anniversary of the arrival of the celebration. Poly United States in the name of the three anniversary of the celebration on this day to carry out price promotions, code-named "301".

Many people remember that day site crash experience: Around 23:50, the site has been difficult to click in, 2 o'clock in the morning, the United States site is still in a state of collapse. 3 o'clock in the morning, there is still no sign of getting better. Helpless, Chen Au forced to extend the price of promotional activities for two days. Bad news ensued. The real crushing Chen Au and poly beauty is not the server collapsed, but a serious burst. Piled into the mountains of goods can not go out, customer service phone is blown, customers do not receive the arrival of the United States can not contact.

"Chen Au Body"

Clock dial back to 1.5 ago, July 2011, dressed in white shirt, with a shallow smile, with a calm and firm eyes of the Poly-Mei Excellent product CEO Chen Au with a "I am Chen Au, I speak for myself." "Appeared in the United States and the best product in the advertisement, and the next February detonated social network," I am xx, I speak for myself "Chen from this popular, but also let a large number of female users from this remember Chen Au and his company Poly-Mei excellent products.

If Chen's popularity exposes the fear of uncertainty in the consumer society, then the "301" of the United States is undoubtedly the day when the company's milestones are truly laid. "301" The same day, the United States Baidu index soared to 1 million, UV doubled 15 times times. 3 Days down, the United States sales reached 1 billion. Even Chen Au I did not think, "Chen Au body" marketing effect so unexpected.

Behind the rounds, is the naked marriage, dwelling, house prices soaring, the government credibility of the decline, Chen Au CEO marketing is clearly familiar with the many. Put this kind of insecurity all packaged into merchandise, present in the public's eyes.

With the increasingly open society, enterprises and users are no longer antagonistic relationship, people are more willing to pay attention to flesh and blood entrepreneurs. "CEO is the natural spokesperson of the enterprise, his image also represents the corporate image and values." So I stood out myself. "In the summer of 2011, Chen Au himself to interpret his and Han's double endorsement of the subway ads are warmly sought after, the founder of the body turned into a star spokesperson of the play, is obviously not the first Chen Au, the young Charles Zhang has to roller skating in Beijing for Sohu started a gun. He himself became the originator of entertainment marketing.

As a connecting rod, Chen Au is very adept at Charles Zhang, as one of the youngest Stanford Chinese mba,29-year-old Chen Au Once on the Forbes list, to become a dark horse in the electricity business ... The halo behind the Poly-Mei excellent products, but also from a single monthly sales of only 100,000 of the beauty of the electric business, in just three years, jumped to a single monthly sales of 600 million yuan in the first camp of one of the brand companies.

After the recovery, some people say that Chen Au is an entrepreneur who only knows how to spend every day on TV and doing nothing. Chen Au at that time some injustice and grievance. Until one day a person's words will wake him up: "When you take all the applause and flowers, then you may also eat all the excrement." ”

Third start-up

If retrace, you will find that acceptance of flowers, applause and slander of the Chen Au, is essentially a rational than perceptual, executive power beyond the sense of exaggeration. Chen Au, at the age of 16, won a full scholarship to study computer at Nanyang Technological University in Singapore. University period, Chen Au had based on the understanding of the players, using playing online games won the prize, and the younger brother Hui together to do the game platform Garena, become China's largest game against one of the platform. Chen Au, an American writer who has become famous as a teenager, said: "Young fame makes a near-mystical definition of fate rather than will." They tend to believe that. His wish was fulfilled by the Lucky star on his head. Clearly, this rule is a source of motivation for young Chen Au to start again.

Later, Chen Au received an offer from an aspiring Stanford MBA and, after being introduced by alumni, met the angel investor Xiaoping, who later made his second venture and gave the first investment in the United States.

After graduating from home, Chen Au and classmate Hui, Daiusen become entrepreneurial partner, this time, Chen Au Choose the game industry, set up a reemake company, entrepreneurial project is in the social games built in advertising. "There was something in the United States that was so hot that web games profited by built-in advertising," he said. For example, you are a game user to buy game currency, used to spend money to buy, can now go to register accounts or install software, we will send you game currency. "But he soon found that the foreign models they copied were not workable in China. The energetic young man was poured a bucket of ice water by reality, and the rest was helpless and anxious. After a few months, Chen Au found direction, resources, team, these entrepreneurial basic elements of almost nothing, but under, can only be forced to transform.

As a man who is good at observing life, Chen Au found that China's vast number of female consumers in the online purchase of cosmetics, lack of confidence, online cosmetics industry no leader enterprises exist. For him, cosmetics are the new world. Combined with the market information he has mastered, three "feasible conditions" have been summed up. First of all, the rapid development of E-commerce in China is an indisputable fact; second, cosmetics demand is very large, but the market does not have a credible cosmetics site; Finally, the industry that the individual man was embarrassed to do gave himself a chance. Chen Au Entrepreneurial transformation span of large, by his own call "unreliable." The only thing that hasn't changed in this process is the team, the person.

Woman business

To Chen Aulai, this is a business adventure that relies on intuition. He will be the agent's cosmetics buyout, stored in the warehouse, to buy the form of a limited sale, the price is 40% lower than the store. In May of that year, Chen Au completely stopped the previous game's built-in advertising business and accepted a $2 million investment from Xiaoping. Group of the United States Network (the predecessor of the excellent product) on the line, the performance is surprisingly good, less than 5 months registered users to break through 100,000. September 2010, the group of the United States network renamed to Poly-Mei excellent products, take is "gathered beautiful, oblige" meaning, the same year sales reached 20 million yuan. March 2011, the company set up less than a year total sales breakthrough 150 million, but also obtained from the Sequoia capital million-dollar level of investment. In the May, Poly-Mei Excellent product transformation for the appearance of group buy cosmetics website. So far the big masters of the "Women's business" is even on the right track. This is an exploration of the significance of entrepreneurship, fully embodies the Chen Au in the field of commercial electrical business unique vision.

Starting to set up the mood, Chen Au Frankly, I feel both tangled and confused, and even feel embarrassed, the fact is, after dabbling in this industry, he found that cosmetics group buy almost all men. In February 2010, Chen Au applied for the Yajie chamber's Cradle program and became a lei student. From Lei, he received three of his later advice: to do a market big enough, not what he likes, the right time to do the right thing, early low-cost high-speed expansion. And poly Beauty just have these three factors.

Recently, the U.S. Securities and Exchange Commission (SEC) to formally submit a prospectus, the proposed financing of 400 million U.S. dollars. It's a natural thing to have two questions. One is why the United States is now IPO, the other is, poly-mei gifted goods financing so much money from where the guts. On the one hand, not long ago, the United States excellent products of the rival Lok Bee Network, is only the strategic injection of goods, on the other hand, cosmetics network to purchase the dividend advantage of the flow of the tide. In this case of internal and external forces, poly-Mei will need to make a quicker decision on whether to do their own brand, or to do channels. Whatever it is, it needs to be financed. At present, the IPO is a very good point of time for us. So it is natural for us to choose the IPO.

Chen Au's perception of self is that he is a sense of achievement driven person. When something does not bring him a sense of achievement, he loses his motivation. The so-called sense of achievement is to prove that they are right, is very bull. So he basically does not think that this matter will fail, he only wants to know how to succeed.