Poly Beauty Products announced the United States and more than 600 cosmetics enterprises to introduce anti-counterfeiting code system

Tencent Science and Technology (Wang Coxin) July 31 news, Poly Beauty products announced today, the United Nations and more than 60 cosmetic enterprises, the introduction of the "Cosmetics Genuine Alliance anti-counterfeiting code system."

Poly-Mei Excellent product introduction, starting from August 1, Maybelline, Lange, Homoserine, affordable materia medica, Bai grass collection and other domestic and foreign brands will be in the United States excellent product sales of each item affixed security code. Consumers can land in the official website of Chinese Cosmetics Alliance (www.zhenpin.org) or cosmetics brand official website, through the scraping of the products purchased by the Anti-counterfeiting label Gray coating after the number verified authenticity.

This anti-counterfeiting code system by the Security Service provider ºccnpic research and development. ºccnpic, the relevant person in charge of the creation of security code, people and machines to monitor the whole process, a set of behavioral management system, people and machines can only do the compulsory, not compulsory will be system records to ensure the quality and safety of the production of anti-counterfeiting code.

American makeup has been plagued by "selling fake". Poly Mei Excellent Products Senior Vice President Liu Huipu said, hope to pass the way of anti-counterfeiting code, so that consumers no longer be true and false and anxiety.

However, the security code in the implementation process, not so smooth. At present, there are 61 cosmetics added to the Anti-counterfeiting code system, only accounted for the total number of United States excellent product brand three-tenths.

Liu Huipu Frankly, in the process of communication with the brand, there are some brands to this "ignored." The reason is that the traditional channels of cosmetics online, offline compared with the line, the advantage lies in the real goods. If the brand for the online channel to promote security code, will shorten the line under the gap.

"In the process of implementation, in the most desperate time, there are some brands stand out, willing to join the genuine Anti-counterfeiting Code alliance." "Liu Huipu that the implementation of anti-counterfeiting code will take some time." He revealed that in the second half of this year, another dozens of brands will join.

The biggest cost of security code is labor. A brand dealer revealed that a security code to paste a few cents. Liu Huipu said that for the implementation of anti-counterfeiting code brand, Poly-Mei excellent products will be based on two support: one is to let go, and the second is to give the advertising resources to do the brand security code.

Liu Huipu said that the United States excellent products this year's revenue target of 6 billion-10 billion yuan, the approximate line under the largest cosmetics chain channels.

And Le Bee net own brand route is different, gathers the United States excellent product to take the scale route. Liu Huipu said: "Poly beauty products at any time, should not be too concerned about their own brands." We sell products that our customers like. Poly-Mei Excellent product of its own brand is the stepmother's children, who sell good products, put in the best position. One day there was a scale and everything was right. ”

He also revealed that the United States excellent products will be from the line "reverse attack" to the line, the second half of the year will be in Beijing Qianmen area opened the first line under the shop, the future will be in the forefront of the city's most prosperous area layout line shop.