Poly Beauty Products CFO Gao Meng: Has suspended the third party mall entry level accessories and apparel luxury products sales

Donews August 20 News (reporter Yu Vivi) in response to media coverage of the third party sellers of the United States selling leave, poly-US-quality CFO Gao Meng in the United States earnings call on the response said that the third party mall has been suspended entry-level accessories and apparel luxury products sales. The future Poly-Mei will consider self-employed some accessories and apparel luxury products category to ensure authentic and quality.

Gao Meng said that the matter in the short term, the United States has a negative impact on the public relations, such as official website traffic has declined slightly, but is now beginning to recover.

In addition, Gao Meng for the United States customer unit price, mobile performance to improve the interpretation. Gao Meng said that the reason for the increase in the average two-quarter order is attributable mainly to two aspects:

First, the change of the postage policy. Before the second quarter, users buy two items or above can be free postage, the second quarter adjusted to 159 yuan for free postage, reduce a large number of small orders; second, clothing product sales accounted for higher, the single order amount is higher than cosmetics, the average order amount of the United States also improved accordingly.

Because the clothing product order amount is bigger, the user's duplicate purchase rate is higher than the beauty product, therefore, the clothing business to gathers the United States the total sales to have the big contribution. But Gao Meng also pointed out that the high sales of apparel category will not affect the United States cosmetics business impact.

Gao Meng said that the apparel category business and cosmetics there is an opportunity to Cross-sell, but the United States will not be the development of clothing business specific targets. "We believe that the United States in the development of apparel business while increasing the market share of cosmetics, the future apparel business is expected to contribute more than 50% of total sales", "but the growth of the apparel business is incremental, so cosmetics sales will not be affected."

For the current competition in the cosmetics industry, Gao Meng that the cosmetics market competition has been very fierce, but the cosmetics market is not a single price war can enter. In the next 1-2 years, the United States will be as much as possible to introduce more exclusive brands, enhance the competitive advantage.

On the mobile side of the development side, Gao Meng, the two quarter of the United States mobile end of the total sales accounted for 53%, and this proportion is still in the continuous growth. According to Chen Au, the CEO of the United States, the future will be in the mobile end of the user access to spend more market costs.

August 19, poly-Beauty products released the first report after the listing, the results show that the two quarter of the total net revenue of the United States and excellent products amounted to 154.4 million U.S. dollars, an increase of 41.9%, net profit of 15.4 million U.S. dollars, than last year's increase of 53.6%. Finish)