Poly Beauty Products Set up a genuine alliance to wash the white fake doubt sound constantly

In the sound of fakes constantly questioned, Poly-Mei Excellent products finally reacted. Recently, poly beautiful products announced with the Paris l ' Oreal, Shiseido, think 妍丽, such as the first batch of more than 40 well-known brands and channels, the establishment of the Chinese Cosmetics Electronic Business Alliance. This move is intriguing, because from the establishment to the present, the question about poly-mei-quality fakes has never been broken. March 15, the "investor" reporter has called the United States excellent products, hope that the Electronic Business Alliance and counterfeit goods issue, but its marketing department, a job said, the current person in charge is too busy, need a few days to say. The fake question sound unceasingly Hunan Changsha's Miss Hu once bought the cosmetics in the Poly Mei excellent product. At that time, this set of cosmetics in poly-mei excellent goods sold 389 yuan, the counter to more than 600 yuan, Hu think the price is relatively favorable. But after buying back, Hu the product of the true and false generated suspicion. "I bought the label is printed on the reverse, too fake, I have not torn down." Hu the investor newspaper. After that, Hu also consulted the official of the Lauder. And Lauder to Hu said: Related products only in the Lauder counters, Silk Orchid, Lauder only official online mall has sales, other channels please buy carefully. And Hu told reporters that her colleagues have also encountered similar things. "She bought a French Guerlain perfume more than 500, the result is to buy back the kind of comfortable skin soap flavor." "Even more bizarre, Hu and colleagues use the software on their phones to scan the bar code of the bottle of perfume, which correctly displays information about the product name." "We suspect that the genuine box is used to switch the product inside." Ms. Hu said that the colleague was a big fan of Poly-Mei excellent products, and since then she never bought cosmetics from Poly-Mei. Similar incidents such as the media and the internet have been a lot of complaints. Even, recently some media reported that a nickname for "star Li Sparkling" netizens buy poly beauty products in the Clinique butter caused by the disfigurement. This thing is to let the excellent products of the United States have encountered an unprecedented credibility crisis. However, it is not just consumers who have experienced similar situations, but also dealers. Zhang Ye (alias) is a cosmetics brand agents, and Poly-Mei excellent products have had cooperation. But last November began to gather beauty products suddenly no longer in stock. But Zhang Ye found that the product was still being sold after the goods were stopped, but the label was British. Zhang Ye is the sole agent of the brand in China, and this situation has made her think impassability. "Because the product entry must pass us, only we have the approval to let the product formally enter the customs." Zhang Ye the investor newspaper. After that, Zhang Ye and the British side of the communication, but the British side denied the supply, but also denied and the United States excellent products cooperation. "This is really not a good investigation, this is either false or smuggled." We have to confirm with the lawyer, if the lawsuit will be the truth. "At the moment, Zhang Ye is giving legal advisers an assessment of the matter. Another cosmetics agent with Poly-Mei Excellent products told the investor newspaper reporter, the fake problem has been in the cosmetics industry, these fakes are sometimes not really fakes, but parallel imports and fleeing goods. A person in the industry said that in the fake problem, although not ruled out that there are competitors deliberately vilified Poly-Mei, but its current product quality problems exposed a lot of problems, this shows that Poly-American excellent products in this respect there are indeed many problems. Set up a genuine alliance to defend the face of the constant fake doubt, Poly-Mei excellent product of the media response often take care of him, and always not some fake problems to make specific solutions, but simply emphasize selling out of the production is the real thing, without any problems, without strong evidence. However, on March 11, poly-Mei Excellent products finally made a reaction, announced that will be united Paris l ' oreal, Shiseido, think 妍丽, such as the first batch of more than 40 well-known brands and channels, set up a Chinese cosmetics electrical Business Alliance, the purpose of spontaneous organization to maintain a new mode of integrity management. And the reason why there are so many well-known brands and channels and the United States excellent product cooperation, is its sales in the network has not been overlooked. Poly-Mei Excellent product CEO Chen Au has said, poly U.S. excellent products 2012 sales of 2.5 billion yuan, is expected this year's sales of 6 billion ~100 billion. A person in the industry to the "investor" reporter said, now the brand and channel and the relationship between the electric business with a word to describe the most appropriate-ambiguous. In other words, online and online integration is the general trend, when the electrical business site development of small, the electric dealer website appears some fakes or the parallel imports, these brand merchant and the channel merchant often is opens one eye to close one eye, but when the electric business website grows to a certain degree is, at this time the brand merchant and the channel Merchant began to take the initiative to come out and cooperates with it. Poly-Mei Excellent product CEO Chen Au also said to the media, cosmetics dealers should firmly resist the knowledge of fake sales leave, resolutely resist from the unknown channel string goods. And this move, let a lot of people in the industry feel poly beautiful products some will wash their own white ashore meaning, it is for Bo superior to fake and low price cheat consumer behavior disdain. However, Ruzenwang, an independent observer of the electricity business, told the investor newspaper that although there are many problems with the excellent products, this approach, at least a good direction, is worth affirming. "The establishment of the genuine alliance or other guarantees, only gradually to purify the channel to clean up their own channels of fakes, this is to their advantage." Ruzenwang told reporters that if Poly-Mei excellent products can not control the supply channels or ensure product quality, then certainly not a long-term development, will eventually hurt the channel sales.