Poly Beauty products will become the second Dangdang?

In the field of electric business, each family has made a lot of progress, Tencent shares in Beijing East more is to micro-letter payment, smoothly got the introduction, only the goods will be a stake in the Lok Bee Network, the only product will have so many years of accumulated consumer, supply chain, platform brand effect and other advantages, more let the Music Bee network. However, the United States, the U.S. Securities and Exchange Commission (SEC) submitted an IPO (initial public offering) application documents, to be listed in the United States, up to a maximum of 400 million U.S. dollars in funding.

Of course, before the financing of the company's financial results dressed up beautifully, poly-US Excellent products 2011-2013 turnover of 92.269 million U.S. dollars, 327.225 million U.S. dollars, 816.57 million U.S. dollars, the net profit is-3.82 million U.S. dollars, 8.37 million U.S. dollars, 58 million U.S. dollars. Its 2013 gross margin of 24.5%, starting to profit is its first step.

The concept of electric business is undeniable that this year's capital market is a big hit, last year to maintain high growth of the "black Horse" only products will be, after the Beijing-east, Alibaba Group such a big concept, in the current situation is not clear to start the listing, Poly-US excellent products must create a good performance

Now poly Beautiful products can be said to be everything, only owe the east wind, but Poly-Mei excellent products also have many shortcomings still need to solve the problem:

1, fakes rampant

Alibaba's Taobao is the biggest fake market, many years ago for Taobao fake reports of countless, poly-Mei excellent products facing the sale of false or tort accusations, the times have been it for a variety of reasons to get rid of, in addition to Taobao, Poly Mei Excellent product sales leave, but also include when, le bee nets and so on, so the fake problem does not solve, even if the United States and you successfully After the city, the share price will fall below the IPO.

2. Lack of a strong "partner"

Tencent Strategic Investment in Beijing east, mainly for the Beijing East after the listing to obtain high profits, so Tencent this time to the Beijing-east enough to get started, in the QQ panel appeared JD, the smooth let the Beijing East has a primer, and micro-letter payment, so Poly-Mei Excellent products This hasty listing is too urgent, at least to find a rich and powerful partner, Tencent and Alibaba recently invested a lot of companies, Baidu this year is a wholly-owned glutinous Rice Regiment, changed its name to Baidu Glutinous Rice, suffering only not the result of flowering, is still burning money, should be an early strategic investment in the United States and good products, so poly beauty products have an entrance, although Baidu in the field of payment than Alipay, micro-letter payment, But in the search field is definitely a leader, so Poly-Mei excellent products This must be impatient to eat hot tofu.

3, Poly-Mei excellent products will become the second Dangdang?

Dangdang listed as "China's Amazon." However, these advantages do not allow Dangdang to stay ahead in the industry, not only the revenue behind China's online shopping overall growth of 66%, but also continued to be pursued by the latter.

Dangdang has become a laggard from the pioneers of China's electricity business. According to income, Dangdang has become the penultimate first, by Alibaba, Jingdong Mall, Suning easy to buy and Gome Mall squeezed out the first echelon of the electric business.

So the Dangdang has to and 1th shop together, reversing the loss of the end of the company, so the United States can also be the best products dangdang situation, just listed the performance is good, and then will be a rapid decline, and eventually be someone else to merge or withdraw the city.