Poly-Cost Shanli: Group purchase must return to the essence of marketing

Sina Science and technology news on the morning of February 16, for some domestic group purchase website to the news, Poly cost-effective general manager Shanli today through micro-blog, group buying industry future development must return to the essence of marketing.　　Today, media reports said, group buying web site handle Network (micro-BO) into the mall model, its cooperation with the offline entity store merchants to pay rent to the way into the mall, which means that the handle may give up localization services.　　Shanli on Weibo said that group buying is the channel of business promotion, through their existence so that consumers enjoy the goods cheap beauty, surprise the continuous merchandise or services, "I think the future development of the industry must return to the essence of marketing." According to the "2011 National Group Purchase website Census Data Bulletin" and other advisory bodies of the data report, 2011, the country has thousands of group buying sites closed, accounting for 1/3 of the total number of group buy net.　　On the other hand, the volume of group buying has climbed, the total volume of 2011 Chinese group sales exceeded the North American market as high as 21.632 billion yuan From the beginning of the year, many group purchase sites have sought transformation, the current transformation of shopping malls in addition to handle the network to start the shopping mall, glutinous Rice Network (micro Bo) also launched a network to buy channels, 24 coupons "Boutique Mall", litters Group (micro-blog) is the new domain name Litters Mall, to more coupons form to retain more users stop,　　More show a similar form of the mall. Alibaba (micro-blog) group Secretary Shaoxiao said, "Other group purchase sites need sky-high buying traffic, average individual users to obtain costs and even more than the price of goods, and in the poly cost here different." With search engines, Web site navigation, hard wide (location auction) of the "General" marketing products, not more than who invested money, but more than who love to play, will play, marketing costs will be very low. "Shanli said that in the past 2 years, a daily thousands of business applications, is one of the channels of business promotion, the 2011 associated sales rate of 30%, in addition to 30% of consumers will choose to collect shop shops. 2012 will further accelerate the market-oriented, in this process has difficulties and challenges, drive mode innovation and corporate vitality, the adoption of market thresholds for regulation. (Lin)