Poly-Mei Chen Au: Like jumping a cliff transformation

Chen ou may have seen him on a large billboard in Beijing bus and subway stations, you may be in the "Hunan TV (microblogging) Happy girl" scene of the micro-blog review, he may have about him you are most familiar with the sentence "I am Chen Au, I speak for myself" of the classic advertising language ...　　Chen Au, the returned returnees with his founder of the cosmetics business website "Poly Beauty products (micro-bo)", broke into the Chinese Internet commercial world.　　He was in the university during the creation of Asia's largest gaming platform Garena, he was placed in the game's built-in ads, he will be firmly used in China's first female cosmetics vertical Group purchase site-"Poly beauty products" on, just over a year to achieve 2 million yuan daily sales. From the game to E-commerce, from the male-oriented industry to the female-oriented industry, from the virtual Internet industry to the sale of the real estate industry, Chen Au said that their entrepreneurial process is "like jumping cliff transformation." Perhaps we can also find an answer that doesn't seem to be the answer from his other response: "I'm Aquarius, and it's a sign that doesn't follow the usual logic."　　The right time to do the right thing. Before the age of 16, the boy born in a civil servant family in Sichuan was no different from most children until he was admitted to the Nanyang Technological University in Singapore for a full scholarship to study computer science. "It's a good springboard," he said. I play the game because of the money, play the game is the prize money is a channel to earn a penny. Chen Au said he was a computer major in college, and his hobby was playing games and earning money. Other contestants have played Warcraft as a life, and Chen Au only took the time to practice it only three or four days before the competition.　　At that time, he won the Singapore "Warcraft" first three. Playing games doesn't make Chen Au enjoyable.　　University grade four, only rely on a notebook, Chen Au at home to write their own programs, paint, set up the online game platform Garena (original GG platform, now the world has more than 24 million users), attracted a large number of gamers, is still outside China's largest game against one platform. The Garena, which is climbing to the top, had to be "forced" to terminate in half, a chance to go to Stanford to attend an MBA. "To go to school, in the short term I will lose a lot of money, I calculated." But if you go to Stanford, there will be a broader vision and a better platform to help you do your own business and be the youngest Chinese graduate of the Stanford MBA.　　Chen Au put down to prove his first career, resolutely went to the United States to study Stanford University MBA. The discovery in the United States made Chen Au see countless opportunities. "There was something in the United States that was so hot that web games profited by built-in advertising," he said. For example, you are a game user to buy game currency, used to spend money to buy, can now go to register accounts or install software, we will send you game currency. "Chen Au's dream of starting a business is inspired again. He persuaded two like-minded friends, Hui (Weibo), Daiusen (now a joint of the United States excellent products)Founder), the third day of graduation will be killed back to Beijing to start a second venture, hoping to put this cutting-edge game advertising model into the country. "Employment is based on the boss's thinking to complete the work, only their own duties, and entrepreneurship is different, it is to create value, you can follow their own ideas to do their favorite things." "This is the Chen Au of Google and other companies to come to the conclusion."　　Chen Au's experience has hardened his entrepreneurial thinking, though he later found that the game's built-in advertising model seems acclimatized to China. "Do not follow the routine" as a male, why choose to do cosmetics site? "Because I am Aquarius, doing things is not in accordance with the common sense of the card."　　This is Chen Au's Aquarius answer. Because the second venture is not very flattering in China, last March, Chen Au with two of his brother started the "Poly beauty Products"-China's first female cosmetics vertical Group purchase website.　　Hui co-founder of the United States and the founder of the platform to give up the value of millions of dollars in shares, Daiusen gave up 3 months to get the Stanford University degree, two people follow Chen Au back to business. See the "vast number of female consumers in China on the online purchase of cosmetics, lack of confidence in the online cosmetics industry leader Enterprises exist" opportunities, Poly-Mei pioneered the "cosmetics group buy" concept: every day in the website recommended more than 10 hot cosmetics, and beyond the market price discount Limited sales.　　Played out in the outside look incredible "100% authentic" and "30 days unpacking unconditional return" slogan. "I am very strong, you can rationally persuade me, but I will use a strong rational way to convince you." "Chen-ou Transformation Cosmetics retail, in the outside world appears to be" not according to the routine card.　　Chen Au proposed first by the way to buy, but the company's liquidity is only 300,000 yuan, they have to continue the game advertising business, one side spent two days, technically let the group beauty (Poly Beautiful products predecessor) on the line. On line the next day, the regiment beauty has the first customer. "Everyone is excited, but the things behind are super troublesome. To pack, to send Express, have to come to their own, express orders are all handwritten. "Chen Au said. Taobao Many shops do may also be good, but Taobao shop is not a large-scale operation, supply control is not strong. Chen Au said that Poly-Mei is a group of control, more responsible, more serious. Taobao store and the same, the first day to sell tens of thousands of things, as a small taobao shop to sell 10,000 things, how to ensure that this thing is true or false? "Returnees are often controversial groups in internet start-ups, especially young returnees," he said. Because the returnees do not have work experience, do not understand the work, investors play "absolutely not throw return" slogan. Chen Au that, as a returnee, must be landed. "The internet is a very grassroots thing, with the West, the United States held high in the way, the United States to move back, it is likely to hit the wall." When a returnee came to the Chinese market, willing to sink down, to play an advantage. If you do things in a Western way, you may fail and lose miserably. "Just 16 months time, Poly-Mei Excellent productsalready has over registered user, daily active user is 400,000, new user nearly 20,000. Monthly sales from less than 100,000 yuan to today's 2 million yuan per day, the August peak period is to reach nearly 10 million yuan.　　Chen Au set the company's target this year to 500 million-600 million yuan sales, the completed B round of financing will be officially announced. and entertainment combined "the afternoon sun through the poly-United States excellent products office glass, leaning on the chair back of the CEO Chen Au body, his face fatigue in the sun." This is everywhere with the United States excellent product light box ads and Asian small dance Wang Hangeng side, full face lights, sharp eyes, let a lot of little girls to cover their mouth with the next girlfriend said ' he is more handsome than Han ' Chen Au, how much some discrepancy.　　"This is the image of Chen Au, a journalist in the digital business age." Open Chen Au's microblog and hardly see the content of personal entertainment. Chen Au once said he had nothing to do with work, although people often saw Chen Au active in various entertainment programs, career shows and large billboards. "I am Chen Au, the founder of Poly-Mei excellent products." Dwelling, naked marriage, let us hit. Don't worry, the struggle has just begun, we have been on the road. No matter how much pressure, but also to live out their own color. Do the most beautiful yourself, believe us, believe that poly beauty. I'm Chen Au, I speak for myself.　　"After the United States video ads broadcast," Poly-American Body "has become a subject after all the object of the user hot discussion."　　Whether in the "Not You" program scene, or do "Happy girls" micro-blog judges, Chen Au seems to often appear in the popular TV show, the handsome big boy seems to be as one with the entertainment. "I'm very clear about everything I do, and I know exactly how much value I can bring to my business," he said. Chen Au has disclosed to the media that every contact with the media is contributing to the company's marketing and publicity. "Entertainment marketing, this is a very good marketing way, can really quickly let consumers know us, we do cosmetics, itself is a fashion circle of things, cosmetics is the fashion circle, fashion and entertainment closely together, this is a big marketing strategy." "Senior Advertisers kevin_blog2010 evaluation of the video marketing is" personal brand charisma to drive corporate brand. "and Wang Shi-style soft promotion is different, finally have entrepreneurs to hard advertising way to establish their own values, to create their own personal charm, thereby affecting the promotion of their own enterprises!" "I am Chen Au, the founder of Poly-Mei excellent products." Dwelling, naked marriage, let us hit. Don't worry, the struggle has just begun, we have been on the road. No matter how much pressure, but also to live out their own color. Do the most beautiful yourself, believe us, believe that poly beauty. I'm Chen Au, I speak for myself. "After the United States video ads broadcast," Poly-American Body "has become a subject after all the object of the user hot discussion." Senior Advertiser kevin_blog2010 Evaluation said: "And Wang Shi-style soft promotion is different, finally there are entrepreneurs toHard advertising way to establish their own values, to create their own personal charm, thereby affecting the promotion of their own enterprises! "Share to: