Poly-Mei Excellent products third-party business turnover nearly half

Summary: Tencent Science and Technology today, "unannounced investigations electric business fakes chain: Poly-Mei and other related fake sales leave", the article pointed out that the supplier 祎 Peng Heng industry through Poly-Mei excellent products, such as a number of electric platform sales of counterfeit clothing and watches, the electric business platform for abnormal complaints ignored. According to the article

Tencent Science and Technology today, "unannounced investigations electric business fakes chain: Poly-Mei and other related fake sales leave", the article points out that suppliers 祎 Peng Heng industry through Poly-Mei excellent products, such as a number of electric platform sales of counterfeit clothing and watches, the electric business platform for abnormal complaints ignored. According to the article, Poly-Mei Excellent products This part of the sale of fake behavior focused on Third-party platform business.

Poly-US excellent products using proprietary + platform model, for the ability to get the platform authorization or agent rights, distribution rights of the brand, Poly-Mei through proprietary mode to sell, and not get the authorized brand, then open to third-party businesses, by these third parties in the United States platform to sell products, poly United States from the turnover of a certain proportion of commission. Tencent Science and technology reports related to suppliers 祎 Peng Heng Industry, that is, this category of Third-party partners. In addition to Poly-Mei excellent products, Jingdong, Amazon are using this proprietary + platform model.

Poly-US third party business water has been over 50%

2013, the United States total revenue of 483 million U.S. dollars, of which the proprietary business accounted for 85.5%, third party business revenue less than 15%. But the third party business is counted only with the third party merchant to divide the Commission income, at present gathers the United States to the third party to sell the domestic helpers proportion in 15%-20%. As a result, third-party platform turnover is clearly much higher than the ratio of 15%.

There is no direct disclosure of Third-party and proprietary GMV data in the prospectus. Poly United States in 2013 total GMV amounted to 817 million U.S. dollars, of which the proprietary business GMV (proprietary business revenue and turnover in line) of 413 million U.S. dollars, then a simple calculation of the third party business GMV 404 million U.S. dollars. In other words, the third party platform water has accounted for 49.4% of the United States, nearly half.

From the quarterly data, the United States 2013 Third-party platform business continued to maintain rapid growth, faster than proprietary business. By the first quarter of 2014, Poly-US third party business GMV has reached 141 million U.S. dollars, proprietary business GMV 130 million U.S. dollars, the scale of the third party business has exceeded the proprietary business. In other words, more than half of the current acquisition of Poly-American users through Third-party businesses to complete.

According to the statement of the United States, gathers the United States in the third party platform for the qualification of the merchant inspection process, will verify the third party's business license, the relevant product authorization, the relevant goods import declaration form.

But this simple censorship is clearly difficult to prohibit the influx of fakes. According to Tencent Science and technology reports, the sale of fake suppliers 祎 Peng Heng Industry, whether it is a brand authorization, or product customs clearance, are the use of PS software forged.

From the current situation of the United States, more than half of the turnover by the Third-party platform to complete, and the corresponding review mechanism is too simple, third-party business selling fake behavior is hardly a case in point.