Poly-Tak adhere to the "Dining + food" double wheeled drive forward

The mention of the Quan Ju de (market, interrogation) is a household name. Recently, the securities Times reporter followed the Shenzhen Stock Exchange to organize the "overseas investors into the listed companies" activities, into the century-old shop, to feel the shining gold plaque, the heritage of food and culture. Financial profit treasure, the current savings rate of increase 1000% catering industry into the era of meager profit was founded in 1864, has been nearly 150 years of history. 1993 in the Peace Gate, Qianmen, Wangfujing (market, interrogation) three roast Duck restaurant on the basis of the formation of China's Beijing Quanjude group.　　1994, by the Quanjude group and other 6 enterprises launched the establishment of Beijing Quanjude Roast Duck Co., Ltd., in the old and early realization of the joint-stock system. 2004, the First Brigade group and the new Lufthansa Group, Quanjude Group to achieve strategic reorganization, Beijing Quanjude Roast Duck Co., Ltd. was then directly controlled by the First Brigade group, then renamed as China Quanjude (Group) Co., Ltd. November 2007, the whole poly Tak in Shenzhen stock market, officially into the capital markets.　　According to the introduction, at present, Poly Tak has a direct shop 29, franchise stores 68, overseas Quan Ju Tak brand franchise stores 5. In the face of the macroeconomic situation and the changes in the catering market this year, the whole poly-German operation has encountered unprecedented difficulties.　　According to the latest data revealed that the first half of the company to achieve operating income of 850 million yuan, fell 6.52%, net profit of 61.5804 million yuan, down 31.45%, reception guests 3.2945 million times, down 8.47%.　　Schbongfang said that with the improvement of the avian flu epidemic, the company's income has rebounded to a certain extent, the peak of summer tourism in 7 August, but also the company's operating conditions significantly warmer, the decline significantly narrowed, revenue, total profit overall return to the same level last year.　　At the same time, Schbongfang said, facing the "country Eight", "three public consumption" and against extravagance and waste policy guidance, as well as the state of food safety, the catering industry accelerated rational return, many catering enterprises gradually from extensive management to fine management, the catering industry into the "profit thin single shop difficult" "meager profits" era. "To this, the company's profit model, open shop model needs strategic adjustment, from the strategic, food structure, price positioning, marketing model to more close to the public, close to tourists, close to the public consumption." At the same time, the company to promote the development of food industry, adhere to the ' Dining + food ' double wheeled drive.　　"Schbongfang said.　　According to the introduction, the current full poly de poly Germany ternary Venus Food Company New Workshop, and the whole Poly tak Imitation food company plant transformation steadily, the establishment of the "Central Kitchen" design ideas are actively advancing, in addition, the completion of the acquisition of South Korea River Jeong-zhen company, expanded the food business capacity. In addition, the whole of Germany is also expanding the food sales channels. According to the introduction, Total poly Germany This year add 3 stores and 3 monopoly cabinets, so that the number of stores in Beijing reached 10, the number of monopoly cabinets reached 20, effectively improve the food sales performance. At the same time, actively cooperate with the online mall, Taobao, Day Cat Mall to build food stores, and in Jingdong Mall and other places set up 5 network agents.　　The first half of the company's market development strength is still stable, the new set up a total of 7 brand shop, including 1 direct shop, "triple" Shop 2, franchise chain 4.　　Increase the market expansion in the middle end due to the uncertainty of the high-end market, poly-tak is also gradually increasing the development of the midrange market, for example, the introduction of family consumer groups, such as birthday party. Schbongfang that, "after the strategic transformation of our market share will become bigger, high-end consumption restrictions are government banquets, for those individuals reasonable high-end consumption is allowed." "At the same time, poly-Tak accelerated the pace of multi-brand development, actively discuss the management characteristics and rules of catering in Fangshan Restaurant Park, formulate the standard system document of brand chain operation of Fengze Garden Hotel, carry out the construction of the Chain management standardization system of Sichuan Hotel and sub brand" Sichuan Small Pavilion ", and promote market development and brand cooperation in an orderly manner.　　In addition, the company also studied the whole Ju de-food palace brand Development direction, is committed to building a high-end culture of the Palace restaurant model. For overseas market planning, which is of interest to foreign investors, Schbongfang revealed that the state has been particularly supportive of the service industry, and the company also hopes to develop overseas and to exchange food culture with all over the world.　　At present, the whole poly de out of an important reason is the process problem. Schbongfang that "the best way to enter the overseas market is to concentrate on the shop, the concentration of ducks, open a shop, not to ensure quality." Like McDonald's entering China, in Inner Mongolia, the planting of wheat, potatoes, and the store to match. Therefore, we must focus on shop, centralized control, centralized distribution, centralized marketing, can produce scale effect. "" Food is an important part of a better life, the future of the whole poly Germany by virtue of the vast number of investors trust and support, in the management team and the efforts of all staff, positive transformation, and strive to embark on a sound development of high-speed road, real brand and chain, and look forward to better development. "Schbongfang said.