Poly United States Excellent Products investors information compatriots meeting set up a new benchmark for cosmetics anti-counterfeiting

July 6 morning News, beauty cosmetics online retail companies in the company announced at the meeting of investors informed the new benchmark for cosmetic anti-counterfeiting, that is, from July onwards will be issued on the official website for suppliers and Third-party Merchant Products monthly audit report, and greatly expand the range of chromatographic test samples.

Poly-Mei Excellent product introduction, chromatographic testing is poly-Mei excellent products and Beijing University of Business Cooperation launched, is the use of chromatography to identify the authenticity of cosmetics detection solutions. and the establishment of new Anti-counterfeiting benchmark, will help the United States accurately identify failed product quality testing suppliers, thus targeted for management.

It is reported that the United States before the chromatographic test by the external laboratory every month from the third party beauty products merchant random spot check 12% to test, since June this year, the United States will be sampling range from 12% to more than 67%, covering the United States makeup Third-party platform 17% of the SKU, and a recent test did not find fake and shoddy products.

In addition, last July, the United States launched the founding of the Chinese cosmetics genuine anti-counterfeiting Code Alliance (Authentic cosmetics Alliance, hereinafter referred to as "ACA"), and the introduction of anti-counterfeiting code system, consumers can be in accordance with the packaging of 16-digit digital anti-counterfeiting code for authenticity verification. It is understood that the alliance currently includes the L ' Oreal, Maybelline, Lange, Homoserine, Vichy and other domestic and foreign brands, including hundreds of members, accounting for the whole of the total proprietary trading in the United States 64%.

In this respect, poly-Mei Excellent product CEO Chen Yu frankly, Poly-Mei Excellent products This series of actions not only to strengthen their own supplier management level, and hope to be able to enhance the domestic line on the quality control of the U.S. industry benchmark.

Industry Personage says, along with the market of the American makeup on the line expands, the brand merchant and the electric business Platform cooperates day by day close, the appearance flees the goods, the fakes, the price fraud, the sincerity and so on the question, all causes the cosmetics electric business profession to be criticized. In view of this, online beauty makeup Enterprises began to develop targeted solutions. Poly-U.S. Security Code Alliance and the establishment of new security benchmark, or will be online beauty makeup market and even the entire beauty industry to bring a certain reference value.

At the same time, the move by the United States by the capital market attention and affirmation. GF Securities issued by the United States Tracking report shows: Poly United States June total expenditure of 60,000 U.S. dollars, accounting for 67% of sales of third party commodity sampling did not find problems. GF Securities said it would maintain a 2014-2016-year earnings forecast for the United States, and advised investors to pay attention.

And Goldman Sachs (169.46, 2.57, 1.54%) said in a study: "Third-party companies in the online fair of poly-Products in 2013, the contribution of the net total transactions of 31.5%." At present, the United States has fully controlled the supply chain of commodities, and will continue to strengthen quality control. "The report also shows that the" buy "rating, the 36 dollar target price and the profit forecast will remain unchanged. (Mu Yuan)

Company Profile:

Poly Excellent Products by returnees Chen Au, Daiusen founded in March 2010, is committed to creating a simple, fun, trustworthy cosmetics shopping experience, the company pioneered the "cosmetics group buy" concept: every day in the website recommended hundreds of hot cosmetics, and beyond the market price discount Limited sales.