Poly US Excellent product line open shop one or two ideas

Recently, the electricity market and a share of the turbulence, but in the events in contrast, poly-United States excellent product line under the shop will become the focus of attention, Beijing's major subway stations, advertising language is "Sorry, I know, you are waiting."

Billion power to host the seventh annual online retail conference, Chen Au has revealed that Poly-Mei excellent products will open the intention of the shop. Because the threshold of e-commerce is too low, consumers have a natural distrust of online cosmetics. And up to now, Poly-Mei Quality line last month, sales have reached 300 million yuan, the equivalent of thousands of lines down the size of the shop, select this time into the line, will be conducive to solve the problem of consumer trust.

Chen Au is the Seagull.

According to some of the above, I think it is still necessary to start from the education of Chen Au, 16-year-old Singapore, 26-year-old Stanford University MBA, and the university was founded on the world's most well-known now platform Garena, then the fog landed in the mainland of China, Then suddenly there is an excellent product of poly-Mei. He is a legend in the eyes of others, or in layman's sense. I am in the career planning of one of the nodes is to Chen Europe as a goal, a sister told me: Don't look for him, what to do? He gave me the feeling is that the lottery, afraid that others do not know who is the prize, to the world to promote the people. Of course, this is something, in fact, I also feel Chen Au is very stuffy one.

Returning to the theme, from Chen Au's own character education analysis, foreign culture and set the Chinese native dogma culture must be doomed Chen Au not a "normal person", in his view open a shop to start a business is a kind of fashion. He is a man who believes in "being famous" and a person who enjoys living in the spotlight. "To be Famous" is also the core idea of his early venture partner.

The ostrich runs.

The whole from the structure of the United States and the beginning of the analysis, for the United States excellent products open shop is imperative, has a business resources, there is the cooperation of businessmen, have a dense supporter, want to do all can! But I still quote the phrase I used: Step by step, easy to pull to the egg. Open Shop is a kind of fashion, let us better realize that the future can evolve into the agents of the provinces and cities, joined the shop, line down all through, and this is not called 020, can be called 0a0.

I don't know if Chen Au really understands China's e-commerce or, but at least now he is on the road, the domestic can do electricity business, but the threshold of survival is very high, especially cosmetics industry, water is very deep, and identified the vertical and focus is the focus, the breakdown of the group purchase site to buy navigation relies on much less than other group buying, So the flow and brand are easier to get.

Sometimes you will find that the best electric operator in the country is: the first line of the electric dealer brand image set up, and then to do the entity, but this balance is also a big challenge in the future, so this road is not normal people can go, and I said in the previous article, Chen Au is not normal, so you can play.

The standard of product service is quality

Products and services are always the core issues this is something we all have to understand, but the ability to understand and comprehend is also divided into one way and the other.

In today's electricity business, platform electric business, especially the day cat is increasingly strong situation, vertical electric business is now a slight decline, only the United States and makeup type of vertical electric dealer alone show. And as the industry leader of the beauty makeup, founded in 2010, Poly-US excellent products to the limited selling mode, combined with a good shopping process design, to perfect consumer experience is known to the industry. In particular, after the launch of its flagship brand store strategy, and has won the Paris l ' oreal, Olay, Shiseido, Silk Tower, mystery Still, dream makeup, such as domestic and foreign big-name support, ushered in a new round of rapid expansion. Authentic Low-cost, cosmetics online shopping in the United States and peer advocacy and efforts, has become sweeping consumer groups fashion craze.

This can not help but let me begin to sigh, this is an industry standard maker Ah!

Girls are full of happiness, idiot.

Just see it open shop when more surprised, want to ask a channel line under the balance of the online you say how to control. But if you pay attention to women will find that cosmetics offline consumption and online consumption is not really a thing, many female customers enjoy the process of offline consumption, they buy rather than just for the goods to buy. Offline consumption has more interaction, in line with the habit of women love shopping, and the line is not exactly a thing, the target customer base is also different, poly-US Open entity shop to occupy a new customer base this is reasonable, but the process is still to get the line to get strong, and then do a good job, do not follow the line experience.

Poly-Mei Excellent products are both retail and marketing of electricity, marketing this piece of investment is too large, the line opened shop in addition to experience the factors of the shop, more likely to recruit franchisee. In fact, Poly-Mei excellent products should be to Jingdong Mall to learn, and Jingdong Mall in Taobao Learning, into open mode. The real focus is still on the line.

In addition for girls, the full screen of things have a kind of shopping happiness in the inside, girls do not like the big Masters, want to buy what immediately search out, compare the price and performance, the next single, but habitually no purpose of slowly browsing, see a thing, and then walk look, back and forth comparison, continuous hesitation, contrast, trade-offs, the last order, It's a happy feeling for them.

By the way: do not go to learn poly beautiful goods, don't go to learn Chen Au, at least make oneself become abnormal again.