Poly-US high-quality goods: a new benchmark for cosmetics security cited the attention

A few days ago, Beauty Cosmetics online retailer Jumei Products recently announced at the Investor Conference that it would establish a new benchmark for cosmetics anti-counterfeiting. That is, it will release a monthly product audit report for suppliers and third-party merchants on the official website from July, And significantly expand the range of samples for chromatographic testing.

Jumei excellent product introduction, chromatographic test is Jumei excellent product and Beijing Technology and Business University to launch, is the use of chromatography to identify the authenticity of cosmetics detection solutions. The establishment of a new anti-counterfeiting standard will help Jumei to accurately identify suppliers that fail to pass the product quality inspection so that they can be managed in a targeted manner.

It is reported that before the United States Chromatogram test by a monthly external laboratory from a third party cosmetics business randomly selected 12% for testing, and from June this year, the United States will be sampling range expanded from 12% to 67% Covering 17% of SKUs in the beauty third-party platform, no counterfeit products were found in a recent test.

In addition, in July last year, the United States initiated the establishment of the Authentic Cosmetics Alliance (hereinafter referred to as "ACA") and introduced a security code system that allows consumers to verify the authenticity of the 16-bit digital security code on the package verification. It is understood that the alliance now has nearly 100 members including L'Oreal, Maybelline, Lange, Kose, Vichy and other domestic and foreign brands, accounting for 64% of the total self-operated goods in the United States.

In this regard, the United States and the United States Commodity CEO Chenou frankly, the United States and the United States gifted this series of actions not only to strengthen their own supplier management level, and hope to enhance domestic beauty industry line quality control benchmarks.

The industry said that with the online beauty market to expand, brands and e-commerce platform closer cooperation, resulting in FALSIFYING, fakes, price fraud, integrity and other issues, have made the cosmetics business sector has been criticized. In view of this, online beauty companies began to develop targeted solutions. The United States anti-counterfeiting code Union and the establishment of a new benchmark for security, or beauty online cosmetics market and the entire industry will bring some reference value.

In the meantime, the move by the United States has drawn the attention and affirmation from the capital market. Poly United States issued by GF Securities tracking report: Poly United States spent a total of 60,000 US dollars in June, accounting for 67% of sales of third-party products sampling found no problem. GF Securities said it will maintain its profit forecast for the 2004-2016 joint venture and recommend investors to pay attention.

Goldman Sachs's research note, however, states: "The contribution of third party merchants at Jumeirah Moods' online marketplace was 31.5% of the total net transaction value in 2013. Currently UML has complete control over the supply chain and Will continue to strengthen its quality control. "The report also said it will maintain its" Buy "rating, the $ 36 target price and its earnings forecast unchanged. (Mu Yuanyuan)

Company Profile:

Ju Mei You by the returnees students Chen Europe, Dai Yu Sen was founded in March 2010, is committed to creating a simple, interesting and trusted cosmetics shopping experience, the company pioneered the concept of "buy cosmetics": Daily recommended hundreds of popular site Cosmetics, and sold far below the market price discount.