Pomegranate algorithm upgrade signal: Do SEO need copywriting ability

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Recently a friend to change, fancy seo This industry, also do not know where to learn from, told me this industry treatment is very good, and can learn a lot of things. This man was a program before, after the resignation of learning about one months of SEO, and then go out to find work.

Because there is no experience, of course, everywhere hit the wall, because SEO is very dependent on experience to accumulate an industry. Finally found a reluctant to consider experience, to give the novice the opportunity of a company, but when asked about the situation (mainly is the temptation to do SEO has the potential), friends suffered a great blow, because after talking, the interviewer think the copy ability of a friend is not enough, even said "not suitable for SEO" Such sharp words.

He reflected this situation to me, very do not understand, SEO is not a technical life? Why do you value copywriting? I also thoughtful, but do not agree with friends said SEO is a technical life, and for doing SEO requirements have the ability to copy the psychology of approval.

Why do SEO need a certain copy ability? This in a few years ago SEO may be incredible, but the development of today, SEO for copywriting has put forward a relatively high requirements. A few years ago SEO, familiar with the program will have an advantage, because at that time the dosage to win can achieve a certain effect, they can through the program batch operation, to the amount of victory. At that time, the quality of Baidu's requirements are not so high, especially outside the chain, a lot of manual operation traces and the nature of the chain can be recognized. But now does not seem to work, with mass, bulk and other characteristics of the chain can be easily identified, and will be sentenced to the outside chain of garbage, the station in bulk collection of the same, quality requirements are mentioned a new height.

This time, the technology to improve the efficiency of the approach has become increasingly unworkable, and the trend of return to work is gradually obvious. Now a lot of industry's SEO, station of the article, inside the chain structure, outside the chain, etc. all need artificial brain to think, to design, and in this process, copywriting ability is a foundation.

For example, the station article, if there is a professional background, the most ideal of course is original, both can attract spiders and can guarantee the value of the article. This original of course needs a good copy ability. But many industries cannot be original, at this time, the so-called false original, to integrate, modify the relevant information on the Internet, the process needs to consider the problem, including the size of the title of the design, paragraph arrangement, natural interspersed within the chain and so on, if it is business-oriented site also need to use text step-by-Step to guide customer transformation These are test-like SEO is very laborious.

In fact, not only in the station, outside the chain also needs the support of copywriting ability. Hair outside the chain is also needed to edit the article, directly copied over the content sent to reduce the value of the chain. In the outgoing chain, the most important thing is how cleverly in the content interspersed with links to ensure that links and articles seamless, and can attract clicks. The design of the click requirements of the process is also very test copy ability.

The essence of SEO is a kind of marketing and promotion, instead of a program technology to live, the ultimate goal is to their own site and customers meet, so the image is very important, this image of course is based on the text, whether it is to attract users to enter the site text or the station to show the text of visitors, can not be too ugly, Otherwise, the visitor must not return the head.

Baidu Pomegranate algorithm just upgraded, from a point of view, the SEO copy ability to put forward higher requirements. Therefore, want to enter the SEO industry friends, it is best to have a certain code word ability, because this is a very important foundation. Develop other advanced skills on this basis. If the station text ambiguity, language is not appropriate, the title is not attractive, and so on, this will make SEO effect greatly discounted.

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