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In our daily use of the Internet, it is inevitable that there will be some difficult problems to us, when the problem can not solve their own when we first think of the use of search engines to query. Sometimes we have to do some products to understand or find manufacturers, to our habits is also to use the search engine search products information and manufacturers contact, so the search engine slowly not only civilian and began commercialization, so the modern search engine became more and more powerful, When we choose search engines in our lives, the first choice is generally two more well-known search engines, one is the Chinese "Baidu", the other is the internationalization of "Google", so when we need to find different search engine to help, as I have just said the search engine not only civilian, and become commercialized, there are more and more companies in search engine rankings for sales, know that this way can let customers find their own company, so now more and more enterprises focus on search engines, but when the enterprise to do search engine when there is a common problem, For different search engines can not use the same method to optimize, so I want to tell you today how to optimize for different search engines, to "Baidu" and "Google" as an example, to solve the enterprise do SEO promotion often arise.
First, "Baidu" and "Google" in common.
As the two major search engines "Baidu" and "Google" although it is a competitor, but in SEO optimization is also in common, so it can give a double search engine business to bring great convenience, when we do search engine optimization is to choose the first keyword, when the enterprise to choose the keyword when the general have some problems, Enterprise keyword selection and long tail keyword, in fact, this is not a good choice of keywords, because if the long tail keyword choice of more, really can give their own business to bring the key words will be very few, so no matter do "Baidu" or "Google" We must pay attention to choose the keyword time to choose to really give their own site to bring benefits of the keyword, the general can bring benefits of the keyword is people often go to search the keyword, the general focus on the higher the keyword is there is an index, the higher the number of attention on the higher, But the enterprise chooses the keyword time to be careful not to choose too hot keyword, because the more hot keyword competitors will be more powerful, so do SEO rankings will be more difficult, so I suggest the choice of keyword index when the index do not exceed 2000, this is the best, and some enterprises will be a lot of keyword piling, So I suggest that you choose not more than four keywords. When the keyword selection, the following will modify the station code, the code to modify every search engine identified are the same, so here is unified, some enterprises feel modify code good trouble, in fact, the code changes are fixed several positions, is not imagined so difficult, Here is a summary of Baidu and Google the same place, and then some code modification techniques and share with you.
1, the choice of key words as I said above, the key words to choose the real business can bring benefits to the key words, have the benefit of the keywords are indexed, but the choice of keyword when the index do not choose too high, in 2000 or so.
2, the code changes every search engine is the same, the code to modify the place has:
(1), title to embed keywords, keyword arrangement order from short to long arrangement, after the arrangement here should pay attention to do Baidu with "_" separator, do Google on the use of "," separator.
(2), meta keyword and description should pay attention to, do not put the information written in two places, keyword only embed keywords, description write a phrase, and then embed the keyword into the.
(3), in the station appear every picture to add Alt, each ALT embedded a keyword on it, do not embed too much, if the site picture too little, keyword embedding can be appropriate average.
(4), the secondary navigation is every page to appear, the role of the secondary navigation is to improve the homepage weight, so the secondary navigation is very important.
(5), Friendship Link Exchange is every day to do, Exchange 2 a day, no matter Baidu or Google are very attached to friendship links.
Second, "Baidu" and "Google" different places
It said "Baidu" and "Google" in the same place, below said "Baidu" and "Google" different places, the so-called "Baidu" is the Chinese-approved search engine, generally do "Baidu" ranking of the enterprise is aimed at the Chinese products, "Baidu" attention is the internal link, That is, the article appeared in the key words and anchor number, so the main factor of impression ranking is the station, and "Google" for the international, do with the "Baidu" on the contrary, "Google" is concerned about the chain, as long as the chain is sufficient, ranking will rely on the front, where it seems that every search engine focus on something different, So here want to do double search engine friends to pay attention to, have a lot of friends to do "Baidu" ranking has been not before, but also found no reason to cause, in fact, when the ranking is not before the time that is to say that you have errors inside the site, the station is not included in the article, caused by, so when "Baidu" Ranked before the time to check whether the site is included in the article, if the "Google" ranked not before, then I will say you are a lazy person, the impact of "Google" ranked as I said just now, is outside the chain, when you can not reach the number of "Google" standards, it will affect the ranking of your site, so when "Google" ranked before going to see the chain, whether the webmaster deleted posts, if deleted, then immediately to subsidize on it, in fact, "Baidu" and "Google" different places is so much, if some friends do double search engine rankings, then the post and station posts are very important, good nonsense less said, Here are some tips for sharing how to update your site and how to do it when posting:
1, the station article update is direct marketing "Baidu" ranking, so do "Baidu" must do the station in the article update, when the update article should pay attention to:
(1), the site of the article title must be original, and to update the relevant title of the article, the more attractive the better.
(2), the content of the article must be noted that the best is original, some webmaster will say there is no time original article, then I suggest you to spare an article 15 minutes to find ready-made articles for manual false original, do not recommend the use of false original tools, because the search engine is now more intelligent, can identify whether it is false original articles.
(3), the article to embed keywords, each keyword to join the anchor chain, key words and anchor chain to connect more, then your article Impression search engine rankings will be deeper.
2, post posts and other work is the most direct impact on the "Google" rankings, so do "Google" must do a good job outside the station optimization, outside the station optimization will not be as easy as the station optimization, and do not good words may be webmaster Delete posts, so here I want to share some of the outside of the site optimization experience, and "Google" PR value, I would like to say a few things to note:
(1), post the time to find some of the higher weight of the forum or bar, etc., in the post do not send ads and illegal information, it is best to send a number of topics related to the forum post, and then the key words and anchor to join the address.
(2), question and answer is also a good way to get outside the chain, to find some of the topics related to the site to answer the question seriously, when the answer to the sun do not write ads and illegal information, in answer to the last question to leave their own keywords and link address.
(3), Soft wen is very important, pull snapshots, etc. need the help of soft text, so the soft paper is not only high-quality outside the chain is also useful, in the writing of soft text when the title must attract people, soft text content do not write ads and illegal information, soft text must be original, when the soft text to write the key words and link address written in the last Face, Then put the weight of the more high original website.
(4), Friendship Link Exchange platform is also a single necklace to import the method, in the choice of Friendship Link Exchange platform to find some of the higher weight of the site, and then submit, submit the name to write the keyword, link address to the site's homepage on it, so that tomorrow you query the chain will see the effect of the time.
"Baidu" and "Google" the same and different places I have said, if we do not understand the words, can add me qq, I QQ332932480 we can learn from each other progress, in fact, it seems that "Google" and "Baidu" optimization is not difficult, but when we work to pay attention to the place is still a lot of, I would like to take this opportunity to say that there are a lot of doing SEO likes to use spider traps, although the effect of the more obvious, but when the search engine found that you use spider traps to deceive the search engine will be directly k off your site, so that black hat is not to see, I hope we do not use black Hat method, whether it is "Baidu" or "Google" The control of Black hat is more strict, well, less nonsense, let's talk about here. This article by the supermarket induction Door www.tdzgs.com original, if reproduced please specify the source, special thanks a5!