Popular illegal sales of students milk repeatedly banned more than the national ban to empty

In addition to the price is cheap, there are consumers said its packaging showed students milk the local milk source, and pure milk is not local milk source New Express reporter Lu Kunyu intern Yang Yu Bo Zhangna since 2002, Guangzhou started the student Milk project, student milk in Guangzhou has come to the 11th year, But the state has banned the sale of student milk in the market and is still selling illegally in the market. Recently, the New Express reporter received consumer complaints that the popular student milk began to sell in Guangzhou market, or even public hawking. Reporter visit learned that the illegal sale of student milk in the popular milk shop is not individual, popular headquarters of the store is also open illegal sales of student milk. Reporters in this connection to the popular milk company in charge, but as of the deadline, has not received any reply. "Guests ask to take, generally sell regulars" in Haizhu District, a popular milk store, student milk was piled up in the corner of the shop, the reporter roughly counted, at least 100 cases of milk, more than the number of students in the shop also piled in a corner of the pure milk, milk drinks, then, the reporter as a consumer to ask the clerk, Whether the student milk is sold or not, the shop assistant is naturally sold to reporters at a price of 55 yuan (24 cases). In Tianhe District, Yuexiu District more than the milk store also quietly selling student milk, "because the students can not sell milk, so many dairy shops will not be released, only guests will be taken out, and generally will only be sold to regulars." "Long-term patronage of the popular milk Aunt Wang told reporters, with the help of Aunt Wang, the reporter to 48 yuan-50 yuan in the price of 3 different dairy shop to buy the original can not be sold in the market of student milk. Even more surprising is that in the popular Milk headquarters, located in Sha Road, milk shops, student milk is open to sale. Although the store has "our students milk only supply internal workers" notice, but when the reporter asked students whether the milk sales, the clerk then replied, 50 yuan per box, and said "student milk can not be sold openly, so it is not open invoices or receipts." In addition, the popular student milk sales have even been "online", the reporter searched, some shopkeepers even through micro-blog, Taobao and other online means to sell students milk. The student milk still has the government recessive subsidy our country student milk development began in August 2000, by the Ministry of Agriculture, the State Planning Commission (later National Development and Reform Institute), the Ministry of Education, the Ministry of Finance, the Ministry of Health, the State Bureau of Quality and technical supervision and the China Light Industry Association jointly organized. Aimed at improving the nutritional status of primary and secondary school students, and explicitly only in school sales, the popular students to buy milk packaging also clearly marked "No market sales" words. Guangzhou 2002 officially launched the Student Milk project, popular milk is one of fixed-point production enterprises. Public data show that as of 2012, the popular milk has entered 1680 schools (including kindergartens), the supply of students milk accumulated more than 300 million boxes. Insiders told reporters that the current student milk (200ml) price of 1.7 yuan/box, and the same volume of popular pure milk, each box price difference of about 0.7-1 yuan, lower than the market price of more than 30%. The difference is mainly the national 200The 0-year notice on the implementation of the national "Student Milk Program" stipulates that "the student Milk program" must adhere to the principle of "safety, nutrition, convenience and low price", and give certain policy support. Public information shows that Guangzhou has also subsidized student milk, in recent years the relevant subsidies have been abolished. Local dairy companies in charge of the media said, because of raw milk prices, sugar and other raw material costs rise, every sell a box of students milk to lose money. However, some people in the industry do not agree with the above remarks, "in fact, this is just an excuse for companies to want more subsidies, we estimate the milk price of 5000 yuan/ton, enterprises will not lose money." And although the student milk subsidy has been abolished, the government is actually subsidizing milk companies with other titles, such as subsidizing the testing costs and subsidizing the cultivation of milk-source bases, all of which are hidden subsidies. Generally speaking, do student milk is a big fancy, a large amount of money will be able to earn, in recent years, the supply of milk in Guangzhou is more balanced, about 12,000 tons a year, to 200ML per box, about 60 million boxes a year, and the student milk sales less intermediate link, the funds also go faster, not dairy companies say so useless. "Besides, since every carton of students is sold at a loss, why is the popularity of milk still in the store in their headquarters to do a loss of money in the sale?" Distribution of the flow by distributors is difficult to control in fact, milk companies illegal sales of student milk is not new, "Student Milk" program for 10 years, the popular milk has been exposed in the market illegal sales. 2003, in a shop in the Dongchuan market found the first illegal sale of student milk, 2008 and 2011 Media exposure popular students milk illegal sales, Guangzhou dairy Management Office related to the responsible person told reporters, in fact, each year will receive a few cases of private selling student milk complaints, also have been investigated. For the reasons for the repeated ban, the person responsible for the student milk distribution channels out of the problem, "Student milk is distributor, agent distribution, not by the popular milk themselves distribution, this approach can save a little transportation costs, but difficult to control the flow, this is the formulation of the student milk system, a loophole, still can't ' trap '. "There are people in the industry told reporters that some of the students out of the market milk is the school teacher reselling out," the teacher earn a few pieces, the milk shop to make a few. "Reporter rough calculation, if 1.7 yuan/box calculation, a carton of students milk price of 40.8 yuan, if the sale of 50 yuan, each box can profit 9.2 yuan." However, the move has been contrary to the purpose of the notice on the implementation of the national "Student Milk Program", which stipulates that "the implementation of the student Milk program" is a government-led act, and that the administrative departments concerned cannot rely on this work for economic gain. Schools are also not allowed to increase or charge other fees in addition to the approved milk prices and labor costs. "Problem sales fear of inducing quality problems due to the student milk is prohibited in the market circulation of products sold, milk shop illegal sales, because the channel can not determine whether the quality of these students milk in the circulation of the problem becomes a hidden danger. From the label of student milk, students milk shelf life is 6 months, need to put in a cool dryStorage. It is understood that the general student milk supply to schools two times a week, so whether in the quality of fresh or transport conditions are guaranteed, but once out of the market, not unified distribution, save time is also difficult to protect. Reporter visits also found that, as part of the milk store is secretly selling student milk, so students put more milk in the dark, even damp corner, only when consumers ask, the shopkeeper will take out. And some stores pile up a large amount, if the sales are poor or improper storage, and may even have a temporary or expired food, consumer benefits are difficult to be protected. Why do consumers love students ' milk? Popular pure milk is not the local milk source in fact, the popular milk itself also produce pure milk, why consumers are more willing to choose student milk? Reporters interviewed a number of consumers said that because the price of milk for students is cheaper than pure milk, with 12 boxed in the popular Tetra Lok packaging of pure milk (200ml) For example, the market price of about 29 yuan, 24 boxes equivalent to 58 yuan, but 24 boxes of students milk (200ml) average price of about 50 yuan, The price of a carton of students ' milk is 8 yuan cheaper than that of pure milk. In addition to cheap, often patronize the popular milk Aunt Chen also told reporters a lot of people did not notice the reason, "because the student milk is produced in Guangzhou, but pure milk is not." "Reporter View found that the popular music packaging Pure milk (200ML) Although the mark of origin is" Guangdong province Guangzhou ", but the following annotated with the entrusted processing side, for" Tianjin Haihe Dairy Co., Ltd. "(" Haihe Dairy "), the origin of the Beichen district in Tianjin. In addition, the popularity of other milk-containing beverages are not all local production in Guangzhou, in addition to commissioned the Haihe dairy production, commissioned by the processing side and the "Tianjin Zi Mother Dairy Products Co., Ltd.", the origin of Tianjin Hexi District. The propaganda language is "The ox is nearby" The origin is the thousand miles outside Tianjin in fact, not all consumers know the difference between the two, consumers Miss Wang complained to reporters, "the popular milk is the impression that the local dairy enterprises, and often promote their own cattle, like propaganda language ' cattle around, Milk is fresher ', so I always thought pop milk is local, but I didn't think the boxed pure milk is Tianjin's milk. "The reporter turned over the data found that, including the popular milk on the official Weibo, the popular milk in the propaganda" cattle around, milk more fresh, "even in Tianjin, the popular pure milk production model placed in a conspicuous position. Since the promotion of "cattle in the side, milk more fresh", but the production of pure milk is far away in Tianjin, the practice of the popular milk is actually playing the edge. Beijing Hui Cheng law firm Lawyer Zhao Occupation analysis, the enterprise in the local trade and Industry Bureau of Business registration, can be said to be local enterprises, just add propaganda language, easy to let people misunderstand the milk is produced locally, but did not very clearly convey this meaning, "a bit deliberately playing edge of the feeling." "Based on the above publicity techniques, Zhao occupies the view that" it is difficult to identify false propaganda, but it can be said that there is the possibility of misleading consumers, but the need to identify the false propaganda can be punished. ”