Popular keyword search results diversity

What is the diversity of search results? When we search for a hot keyword, the search engine will return as many different categories of results as possible to us, such as we http://www.aliyun.com/zixun/aggregation/8601.html "> Search keywords" makeup, may get " Makeup Tips "Makeup video" "Cosmetics" "Makeup Forum" and other related results.

Why is there such a result? This is in fact the Hot keyword search purpose is not clear cause, for example, we search "SEO", may want to find SEO-related technical articles, may also want to find SEO tools, or to understand the latest trend of SEO, find a SEO forum hair outside the chain, or even want to find a SEO company to help us do optimization. Search engine based on the characteristics of the user's keywords combined with search history to predict the user's search purposes, give the user may want results.

We take "cosmetics" as an example, in Baidu search results, the first 10 records have two encyclopedia results, a picture results, 4 e-commerce results, two forum results, a news result. In Google's top 12 search results, there are two encyclopedia, a map, five E-commerce, three comments class results, a news result.

We can find that two search engines have given more e-commerce results, but Baidu is relatively focused on the results of the forum, and Google focused on the results of the review class, you can see that their search for the user to judge is a little different.

Understanding the diversity of search results can help us to judge the market opportunities for this keyword, if the result of the kind of the more consistent, the Word keyword competition is less. The less the search results, the greater the competition for keywords. For example, SEO the word search results in the home page of Baidu Show 8 categories, can be seen that its competitive degree is very large.

Determine the type of site you are doing and determine the opportunity for your site type in this keyword. If your site is not a popular forum or blog site, it means you may have more opportunities. So hurry up and do the website.

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