Popular keywords and unpopular keywords

According to the keyword heat classification, small head bidding assistant today to give you a detailed description.

According to the heat of the keyword classification, according to the search volume can be divided into hot keywords, general keywords and unpopular keywords.

1. Popular keywords

Popular keyword is the search for a larger number of keywords, in addition to the clear type of navigation key words, this type of keyword competition is also relatively large, but also a lot of web sites for the key words. This kind of keyword once has a good rank, will obtain the very considerable traffic, but will also consume the massive energy and the resources accordingly. For example, the popular novel "Dou Breaking the Sky" and hit TV series "New Love Era" and other keywords have a large amount of search.

2. General Keywords

General keywords that there is a certain amount of search, but the search volume is not very big keyword. Such keywords are generally in the long tail of keywords and short tail words between the keywords. Because this part of the keyword is not like the popular keywords and most of the short end of the keyword as much as the competition, and relatively short tail keyword for this part of the keyword comparison and precision, the word volume is relatively large, optimize the good can get a lot of accurate flow, so become the main battlefield of many sites.

3. Unpopular keywords

Unpopular keywords that is only occasionally a few search keywords, search volume is very low, but the word volume is the largest, large web site search traffic, this part of the key words contributed to the flow will generally account for 30% or more. These keywords may be a few days to bring the site one or two IP, but if the site's information enough, the combination of this part of the keyword will bring a very considerable traffic, the corresponding transaction-type keyword generation of the probability of conversion is also relatively high.

As the beginning says, divided by the common keyword classification methods, you can also according to many other criteria for the division of keywords. For example, according to SEO personnel work objectives, can be divided into key keywords and auxiliary keywords, according to the attributes of the key can also be divided into time (season, holiday) keywords, typos keywords, questions and Answers keywords. Different industries, different websites, different people may have more specific different methods of keyword classification. Regardless of what standards and latitude to classify keywords, are in order to better guide the http://www.aliyun.com/zixun/aggregation/11116.html "> site architecture and Content layout, to guide the work of SEO personnel, With limited team energy and resources to make the site to obtain more quality traffic.