Popular network highlights the value of software platform marketing

The latest published research data on network television show that, thanks to high-quality high-definition Video services, the popular network in the per-day effective use time has become one of the first network of TV software, video on demand in the network television in the field of the share of more than 10%.　　In addition, the popular network in the total effective time of the week and the total effective time of the week, and other indicators, but also more than PPLive ranked network TV second.　　According to other research data, the current popular network cumulative number of independent users more than 135 million, daily average of 7.5 million users, this data in the network TV software is also ranked three. Throughout the network client data, ranked first, the second QQ, 360 have a different range of decline. In this respect, popular network product director Jiaping said: "The popularity of rapid growth and significantly enhance the user experience of the 2.3 new version and High-definition channel online, ' 11 ' period, the industry in order to their own competition in the user's machine on a large scale, which makes the user experience the popularity of the fore. Really for the sake of the user is the Internet products, the popular high-definition film from the definition and scale have reached the industry's most, not only the definition of other video sites are several times, the number of high-definition peers in the industry several times. "Popular Network CEO Lo Jiangchun that the Network video field of competition is a long-distance running, video industry competition is from the content of the competition back to the product itself." If the first few years whether the video site or network television are solving the "can see" problem, in the last year or two, we have solved the problem of "what to see", then we will solve and have to solve the problem of "good looking", and HD is an important indicator of "good looking". is a necessary condition for users to enjoy higher quality services and gain a good user experience. Industry personage Cai also said in micro-blog: "Chinese Internet online video into the era of high-definition PK, netizens demand higher." "Experts said that high-quality film and television services, based on the high-end segments of the crowd, the popularity of the user stickiness in the industry's highest, which also confirms the marketing value of its platform." Commercial newspaper reporter Kim Cho-li