Portal site Patterns Change the age of Sohu digging bokhary data

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In the age of mobile internet, the traditional portal pattern is undergoing a far-reaching change, the major internet giants focus on the adjustment of the portal business, including the reorganization of organizational structure and extensive revision.

Recently, the reporter in the "Sohu World" marketing conference learned that in the force of the content and shape the impact of the same time, Sohu is exerting its power mobile internet and large data mining.

With the theme of "influence, movement and data-digital marketing", the General Assembly continued to build Sohu portal influence is one of the main topics of Wang speech of Sohu co-president and chief operating officer. While stressing the importance of building media influence, Sohu launched a new slogan "Sohu News First Know", "prophet" means Sohu News client access to news quickly, also contains wisdom, forward-looking means, slogan at the same time in the "Tao" level of the emphasis on Sohu media insight and enlightenment and transfer of knowledge, methods, theories, nature , roads, morals, rules, etc.

Sohu in this context to further strengthen the portal strength, in the past year, not only to recruit a large number of traditional media talent to join the international most advanced news ideas into the Sohu News department, the major sections of the in-depth reconstruction, excellent coverage of the 18, the London Olympics and other major news events, Make Sohu news quality and influence steadily remarkable. At the same time, Sohu deep vertical field, in the automotive, real estate and other fields to provide more localized information and services to meet market segments of the user needs.

According to the November 2012 monitoring data, Sohu's PC Internet monthly coverage reached 441 million people, the monthly internet coverage of 93%. With a series of outstanding events reported in 2012, Sohu News Center, fashion, sports, finance, military, culture and other important channels to achieve a large or even more than twice times the increase in traffic.

In the force of content, shaping the impact of the same time, Sohu Power mobile internet and large data mining. It is understood that the "prophet" in the new slogan Sohu refers to the natural with fast arrival of the mobile Internet, in the Mobile internet field, Sohu News client and mobile Sohu two-pronged, especially Sohu News client, take the open platform model, the current installed capacity of nearly 60 million, daily active over 14 million, Entered more than 130 publications, the number of subscriptions reached 160 million, become the largest mobile media platform, while the daily average of mobile phone Sohu to PV6 billion, daily average UV5500 million.

In addition, Sohu is exploring the nuggets in the big Data era. It was revealed that Sohu has built a large data platform based on cloud computing, the data assets of its comprehensive access to integration, through the portal, search, browser, games, wireless and other services brought by at least 900 million monthly user data assets, to understand and analyze the habits and preferences of Chinese Internet users to help customers achieve accurate delivery