Portal: Various online promotional means of input-output ratio of digital publication

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since I did the online promotion or Internet promotion, I found that there is a big difference between the traditional marketing under the line of my original first of all, a feeling is that online promotion is a complete use of digital speech, completely with the real ability to eat the industry, because the results of the promotion can be fully quantified (each site has a flow statistics tool), not only that, Each network advertisement How many shows, how many people click, how many people register, how many people buy, each brings a customer's cost and so on. Those who rely on the trick, and frequently to brand awareness, reputation to measure the effectiveness of the traditional concept of advertising online promotion is not the past.

So online marketing director (reprint from the Portal: www.menhutong.com.cn) has put forward a great challenge: how much money you have the boss, the effect of a glance, As far as I know, many market directors have been forced to resign because of the poor results of online promotion: Amazon, for example, has a 8,000,001-year Sohu shopping channel with a profit of only 100,000 yuan a year, leading to the resignation of its vice president of the market. I have 2 other friends who are marketing director also because of the tens of thousands of promotional fees to invest in the three portals and MSN channels, and traffic daily only tens of thousands of and forced to resign.　　 　　(Headhunters go to see where the 3 big portals have been purchased and know that their marketing director is about to be vacated). If you look at the results I've tested on the following lines, I know why these marketing directors are leaving:

1, 3 major portal channel purchase, 20,000 Yuan/day (that is, 7 million promotion fee per year), daily traffic 40,000, click Cost 0.5 yuan.

2, Rogue software promotion: 150 Yuan/day, click 20,000 per day, cost 0.07 yuan

3, sem purchase, non-core keywords bring everyone the cost is 0.08 yuan, the popular keyword is 0.3 yuan

4, SEO optimization, outsourcing 15000 yuan labor costs, to bring 4000 meters per day, the cost is 0.01 yuan.

In other words, the 3 major portals to do online promotion costs are other online promotional means at least 10 times times more.

This is not too much, the most excessive website marketing to 4 a company advertising agency, Hong Kong and Taiwan people do market director's website, only know to do outdoor, newspapers, subways and other means to see the cost of the promotion of these sites:

1, subway advertising 600,000 per month, bring uv5000 every day, each cost is 4 yuan

2, the average newspaper every time 10,000 yuan full version of advertising, the daily traffic 500 people, each cost is 20 yuan.

3, large outdoor 2,400,001 years, bringing the number of 100 people per day, the cost is 60 yuan!

The actual effect of online promotion is not economical, regardless of brand awareness and reputation, online promotion brings the cost of the flow is very high, in addition to such as Alibaba such a large site needs brand awareness tips, all small and medium-sized sites and web2.0 sites are absolutely not suitable for burning money-type offline promotion.

Netizens should now know why multinational internet companies and Hong Kong and Taiwan's Web sites are not competing for grassroots sites: they are 100 times times more likely to promote a market than their competitors, not to mention labor costs.

If you go to Sina/netease/Sohu Home advertising, you can refer to the number (if you do not believe, you personally pay to try):

Three major portal home page couplets ads 100,000 yuan/day brings traffic 60000 PV for 4 per click Cost 1.6 by the publication of the case price of 40 percent calculation

Three major portal home text chain ads, 4000 yuan a day, bringing traffic 10000, the cost is 0.4 yuan.

and the website Alliance promotion cost is:

CPA Website Alliance promotion 130 Yuan/day 10000 2 (PV) 0.1 6.5 yuan a registration, the daily registration quantity 200, passes 10% namely 20

To share a few more experiences:

1, the effect of the site delivery flow is lower than you imagine and their commitment is often 10 times times lower than, must have a sober understanding. Online advertising results can not be underestimated too much, must not have a fluke optimistic mentality.

2, all the web2.0 of China's web site from the effect to now see that there is little worth to put, because the traffic base is too small, even if the main page thousands of daily traffic, and then precision high-end also has no real meaning.

3, network advertising must first try 1 weeks to do, do not believe that its Web site to provide data and commitment, must be tested and then formally pay the investment, see the real input and output than do, or rather do not do (otherwise you will be forced to resign). Also to avoid its use to set up a joint page to bring technical means false traffic illusion (almost all sites in order to advertise the effect will use this trick), so be sure to set up the advertising code to evaluate the real effective flow.

4, overall, the average of each real effective one flow of 0.1 yuan investment costs is appropriate. SEO Promotion No matter how stressed is not too much! SEO is always the most ideal way to promote input and output.

Compare several online promotion methods the former are effective economic and the latter are expensive:

SEO VS SEM keyword bidding rankings

Website Navigation ads VS Portal Ads

Home Ads VS Level two page ads

CPA Website Alliance VS Portal Advertising

Rogue Software Promotion VS professional website promotion

You must believe in the above data and experience, because these are the experience of buying money. Can proudly say, as I have practiced hundreds of online promotion methods and know the cost-input ratio of each method, no more than 100 people in China (because the market director of the regular website does not know Plug-ins, Rogue, jump, virus and other promotion, and understand these mess to promote the means of personal webmaster and no opportunity to spend money to do formal advertising , and those traditional industry market personnel now basic awareness of network promotion is still put a banner and buy a few keyword stage, look at the EMKT network promotion article to know.

You might say, promotion can not just flow for the king, regardless of brand awareness and reputation Ah, but now the internet as the former health care products industry sales for the King stage, in the Robin stage to talk about the brand is luxury and pale, promotion or effect first: the least amount of money to get the maximum flow!