Portal Video Marketing Strong rise

In early 2009, reports from several leading internet research institutes in the United States showed that video advertising would be the main driver of the future growth of the online advertising market, with 1 dollars streaming into video advertising every 10 dollars in internet advertising. After the Olympic Games era, the video industry through the genuine authorization to break through the bottleneck, has entered the industry development maturity. The huge interest market and the increasingly mature video platform will provide the opportunity for the rise of the portal video marketing represented by Sina. Sina's strong affiliation, it is to see its development trend and the huge business value behind.

Now advertisers more and more value their own brand and user interaction, but also more think how to play the network video marketing advantage. Video marketing is not simply to transplant TV ads to the network platform, but how to rely on the impact of network video and multiple interactive, innovative network marketing approach to in-depth consumer groups, imperceptible infection users.

Sina Video has a large number of loyal and active users in the world. Among them, not only to watch the majority of video users, but also participate in video production and upload of the Pats. These users have contributed a lot of valuable content to Sina's hotspot channel, and actively participate in various video solicitation activities, interact with advertisers efficiently, and transmit the video in the form of "virus" spontaneously. Both in terms of quantity and quality, Sina's video users are extremely attractive to advertisers.

In addition to a large number of highly marketing users, Sina video also in the brand attractiveness, video content, sensory experience three aspects have unique advantages and characteristics.

First of all, Sina media credibility to attract a large number of netizens continue to pay attention to the strong brand appeal. With the rise and development of the video industry, many users who are accustomed to browsing Sina News, finance, sports and other channels will also be locked in the Sina video.

Second, Sina video convenient one-stop browsing, with video news, Sina Studios, Sina TV, HD blockbuster, podcast sharing advantage platform to meet the different needs of users.

Finally, as the world's most influential Chinese portal, Sina has a large number of film and television video of the copyright, to provide users with high-definition, fluent video content.

Based on the above advantages, Sina to the future of the video marketing world to bring unlimited imagination space. Now it is time to prepare for the next wave of "New Wave".