Positioning determines success or failure please give me "accurate keyword"

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I have been studying website promotion has been for some time, gone a lot of detours, groping to some experience, now said to share, if there is wrong place to ask everyone advice!

I think to do the site, positioning the most important! If you choose to push a less competitive keyword, promotion and ranking is easier to do. For example, you promote the "Site template production", then Baidu, find the relevant page about 884,000, spents 0.001 seconds! Oh, in a sense, your competitors are probably so much, but if you push the "site production", but also Baidu, find the relevant page about 6,430,000 pieces, spents 0.083 seconds! In this comparison, your competitors are almost 8 times times more. That is not necessarily to push the "site template production", Give Up "website production"? Of course not, "website template production" Baidu Index: Today's attention, this week's attention, this month's attention, the current season of concern for 0, and "website production" Baidu Index: Today's attention, this week's attention, this month's attention, The focus of the season is almost 1000. This means that the search for "site template production" is relatively small number of people. Which keyword do you think is useful to promote? Maybe you spend a lot of effort to promote the "site production" does bring a lot of traffic, but this is not your target customers, and only spend less effort to promote the "Site template production", the flow is not too big but is indeed the target flow, can be converted into customers, into effect. How do you choose this time?

In my opinion, positioning keyword is the most important step in website promotion! But it is also a problem that many people tend to overlook. People often casually come up with a few keywords, put them in the title of the page, keyword or description, and then repeated several times on the page, the pages submitted to the search engine, think can get a good ranking. In fact, this is very blindness and randomness is relatively large.

So before you optimize your Web page, you should spend enough time researching which keywords, keyword groups, or long tail keywords can bring you to your target audience. Search engines are absolutely important sources of access, but to make the most of their advantages, you have to spend a lot of effort, and the spirit of the keyword and positioning above, is the so-called workers! I just started to promote the network of this station, the push is a number of Baidu index, a very high degree of attention to the words, the result ranked very, It's hard to push up, but then I spent a few days researching, repositioning the keywords, choosing more effective and less competitive columns, and can bring business words, such as "site template" changed to "dynamic Template", "Web Design" changed to "template design", the situation is much better, quickly ranked on the rise, and brought some to do the business template.

In general, to avoid radical, don't rush, spend a few days to locate good keywords, think good your profit point, profit mode, open Word, and then open your Web page in another window, think about the following questions:

What is my business about?

What words can accurately describe my business and bring customers?

What are some of the keywords that my client might use when looking for information on a search engine?

What keywords did my competitor use? Why did he choose this?

When you think of the first keywords, immediately write down the words or phrases you think of, and then pick the words that best fit you. And then use Baidu Google and other related search functions, to find new keywords! another regroup. In general, in the list of keywords to select 1-2 of the popular keywords (because too popular keyword is often not easy to get a good position), and on the basis of the key words to optimize the site, but also some minor relatively unpopular effective long tail keyword also selected to facilitate the customer will be the key to regroup, Let the search page also appear in the results.

Repeat these steps to optimize each page. Note that each page preferably has a unique keyword and surrounds him as a focus. Different pages of the keyword list between the formation of a good complementary relationship, each has a focus. Also do not say that each page of the keyword list is completely different, the keyword list there are some similarities and no serious problems, but the best keyword list do not 100% the same, and widen your keyword range.

Well, now that you have a complete list of keywords, but it is best to get your focus on all the keywords, is your most important keywords, can bring you the business of keywords, installed they are reasonably distributed in the site.

However, it will also appear in this situation, I optimize the network has also occurred, after a period of time, the above work has been completed, but suddenly found that some key words need to be adjusted, or even replaced. In theory, once set down the best not often change, because once included in Baidu, he will use the keyword you used before, it will take a long time to update, the impact on the SEO is very big! I changed the title of the Art network, Baidu has not been updated for several weeks. If you really want to change it, how will the impact be reduced? I am doing this, constantly the original article, let Baidu new included in the new page has taken a new keyword program, so shown in front of the page, or their own website ~

In short, positioning to determine success or failure, please choose "accurate keyword", spend a lot of time to promote the optimization of the first pass, is my recent groping out of a little experience, take out to share!

Source: Art Network

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