Positioning O2O, only sell services, do not sell products

Absrtact: The Story of the Man (Hao) in China is always on. Today, the rumor has been a long time Wanda electric dealer finally landed, Wanda, Baidu, Tencent in Shenzhen formally signed a contract, three announced jointly funded and incorporated in Hong Kong Wanda E-commerce Company. One-stage investment

The story of the Chinese Man (Hao) has been on the stage. Today, the rumor has been a long time Wanda electric dealer finally landed, Wanda, Baidu, Tencent in Shenzhen formally signed a contract, three announced jointly funded and incorporated in Hong Kong Wanda E-commerce Company. A period of investment of 5 billion yuan, Wanda Group Holdings 70%, Baidu, Tencent each holding 15% per cent. Wanda Group chairman Wang, Baidu CEO Robin Li, Tencent CEO Ma together to attend. Luxury goods Electric Dealer Jiapin Net original COO Donze will be the new CEO of Wanda Electric, Wanda Electric Business has registered a new name, will be formally announced when full online.

Positioning O2O, only sell services, do not sell products

Interestingly, Wanda Electric is selling services, not physical. Wang, president of Wanda, said that about One-third of the consumer market is an alternative type of consumption, some of them have been sold online, for example, books, cosmetics, clothing and so on, while the larger one is experiential consumption, such as movies, catering and entertainment, they can not be replaced, and can not be online sales, is a larger market. This kind of consumer market how can be intelligent, realize line on-line fusion, at present have not seen such platform appear, this is also the core of this cooperation. Wanda Electric Business in the o2o of ideas, the most important thing is "to", not online to the line, nor offline to the line, but the integration of the two infiltration, do intelligent business--using Internet technology to enhance the consumption experience.

In the traditional internet age, Baidu connects people and people through "search", and in the age of mobile Internet, people and services are connected. Baidu CEO Robin Li believes that the core of technology is to improve the efficiency of services. For example, by searching, will choose the movie, the reservation, pays together completes, the consumer uses the online resources, obtains the better ground under the experience, under the line merchant also increased the attendance, increased the profit. To achieve O2O closed loop, the Internet and offline enterprises need better cooperation. Tencent CEO Ma also stressed that Wanda Electric is the internet to build intelligent business, with O2O thinking to try to provide more to meet the user's services.

According to Wanda, Wanda Electric Business will be in the National 107个万 Plaza (including the preparation) to open the service, 2015, opened Wanda all squares, hotels, resorts to the electric business services. As China's leading real estate enterprises, cultural tourism enterprises, as well as the world's largest cinema line operators, Wanda has become the largest offline consumer platform. Wanda Power Online, will be with Wanda Financial sector, launched a series of Internet innovation Financial services. will also launch a Wanda member equity and multiple account management "one card", the Unified Integration Alliance, the internet to raise investment business and other new platforms, new business, new services.

And Baidu, Tencent, a flagship Chinese search, the other has the largest and most active users of social tools, two internet giants have unique online advantage. Three cooperation will be in the open account and membership system, to create payment and Internet financial products, the establishment of General Integration Alliance, large data fusion, Wi-Fi sharing, product integration, flow introduction and other aspects of in-depth cooperation. Tripartite will jointly build online, offline integration of account and membership system, to explore innovative Internet financial products, to establish the largest universal integral alliance and Platform; Meanwhile, Wanda, Baidu, Tencent will also set up a large data alliance, to achieve the advantages of large data fusion, and common to build line under the integrated user experience. In other words, try to enlarge and slice the O2O cake together.

The electricity quotient is four, the Giants are competition or cooperation?

Electric business industry has become increasingly mature, from Taobao Jingdong Xun, and then to the United States excellent products, only products, all aspects of the basic has been covered. Wanda Electric Business, seemingly a traditional enterprise involved in e-commerce, but in fact O2O first Test water, is intended to promote the line under the new experience of combining. As early as the end of 2013, Wanda Online million, is positioned as O2O intelligent E-commerce platform, to provide users with the latest Plaza activities, business information, merchandise shopping, discount discounts. Million sinks have access to the country's most Wanda Plaza, providing business promotional information, coupons download and other services. Mobile phone client "million sinks", but also provide for parking, looking for businesses and other services, will become the focus of future development. Wanda tried everything, but did not involve buying in kind.

According to people familiar with the matter, Wanda Electric business has been emphasizing the non-physical power, and Tencent's electrical quotient is inseparable. From the business-to-business, the physical electricity Shang, the Beijing east, to the local life service public comments, have been Tencent revenue bag. If plus Wanda Electric, then whether it is in the physical electrical business, or virtual goods, O2O life Services, Tencent has been fully completed.

Ma believes that the new technology and the traditional enterprise cooperation is an inevitable trend. The internet is not a complete subversion of traditional industries, but rather to keep them perfect. Internet giants, not separatist competition, but to borrow their advantages to meet the user's pain point. In this way, this cooperation will be more interesting.