Potential just need to boost the speed of home industry

Review "See 2010" forecast 2010, in the middle of the year as the world, before hot after the cold market curve so many people in the home industry unexpected. "Golden Nine silver Ten" period, the thought is about to pick up the market in a succession of restrictions on the purchase, limit loans and other policies under the influence becomes bewildering, the future is uncertain.　　Most businesses are down, some are basically expected, and a handful of companies are growing at a slower pace than last year. Perhaps you are home in the past years have accumulated enough in the market ups and downs of experience, when the home building materials of the express train into the bottleneck, the industry remains calm.　　That being said, how to speed back to the fast lane has become a good vision for 2011 years. Speed, need strong power support. Power, from the national macro-control and economic fundamentals.　　Twelve-Five the decision to raise the income of urban and rural residents will bring a strong purchasing power to the household market; the housing market regulation of the wait-and-see period once the end, the rigid demand will be a concentrated outbreak of domestic building materials sales blowout, the large-scale supply of policy rooms will also become home enterprises urgently need to further explore the "blue sea." Power, from full market competition. The household building materials industry, which has not yet formed an oligopoly, will continue to contend in 2011, and the crowds of competing for market share will help promote the fittest of the whole industry. Power, but also from the constant influx of strategic capital. 2010 Red Star United States Kai long 2.6 billion yuan financing to its powerful, 2011, whether there will be more capital into the household industry?　　Who will get the capital of the favor, who will be the first to set off the listing of the big curtain, not yet known.　　Macro-control will bring positive impact on household industry ask: the National macro-control for next year's household industry development, is resistance or motivation? Zhu Changling (vice chairman of China Furniture Association): The National macro-control and economic fundamentals affect and restrict the development of home industry, at present, and can not say that the market is not good, but should say that the market than in the past to do more difficult.　　But I expect the national regulation for next year's home industry development, the positive side will be more. First of all, the Twelve-Five plan proposed to make China's urban and rural residents income generally faster increase, and strive to achieve income growth and economic development synchronization.　　This provides a good expectation for the home industry. Second, the consumer's rigid demand is still relatively strong. The main purpose of real estate regulation is to avoid the excessive growth of house prices, which has already achieved some effect. And the state for Low-cost housing, two limited room, such as policy-house supply are also relaxed.　　The government is also raising the standard of living for low-income families, a series of measures that will promote the sale of furniture. The United Nations has conducted a survey that found that people will buy furniture in five cases of increased income, marriage, improved housing, promotion and a new population.　　These five kinds of factors are becoming more and more obvious in our industrialization construction and urbanization construction.　　In a word, I think the market will be fine next year. Industry rebound will usher in a rush of capital to ask: whether the involvement of capital will become the home industry rapid hairA new thrust of the show?　　Will there be more strategic capital flows to the home sector in 2011? Liu Chen (Secretary-General of the home branch of Beijing Market Association): Capital is a double-edged sword, can not absolutely evaluate the good and bad capital.　　The proper use of capital will provide sufficient financial impetus for the expansion of enterprises ' capacity and distribution of channels, but the profitability of capital leads to the pursuit of high returns, which puts a high demand on the ability of enterprises to digest and absorb capital. Strategic capital has a high rate of return in the home industry, but it is also influenced by market policy and economic environment. At present, under the influence of the property market regulation, home markets generally cooler, such a consolidation period does not support the massive influx of capital.　　And until the property market returns to the rational track, after the home industry warmer, is expected to usher in the upsurge of capital influx. For some time to come, household enterprises should not blindly gets going, but should be strong, and then bigger, in the cost control, channel configuration and so on to continue to tamp, build and improve their psychological endurance and ability to resist the impact of soft power.　　The enterprise must be cautious in financing, considering its capital regeneration ability, management ability and innovation ability adequately to deal with the pressure of capital.　　Competition Promotion Step Q: In the 2011, will competition become one of the driving forces to promote the development of the industry? Yin Yu-wen (Vice general manager of Oriental Home Home): Competition is the inevitable in the process of market development, through competition, enterprises can achieve continuous improvement.　　Competition on the one hand will make the enterprise perfect, get healthy and rapid development, on the other hand can let consumers get more choice, better service, more concessions.　　Competition is always there, stores, home furnishings, furniture, building materials, furnishings, lamps and so on this is a complete household industry chain, no matter which part will be more intense, orderly, benign competition is the enterprise, consumers are willing to see the situation. Free competition brought about by the various enterprises, hundred schools of contention, will bring good results to the economic operation, the store of flowers, will let the brand has more development channels, home products, to the vast number of consumers to bring more consumer choice.　　I think most people would prefer this kind of situation, and it is expected that the 2011 will continue to blossom. I asked you, Q. Mr. GE (28 years old, real estate sales staff) asked the store manager: Are you a windfall industry ah?　　Otherwise you would have lost money by publishing the ubiquitous advertisements every day. Zhangjing (general manager of Decoration City) A: We are more lucrative than arms trafficking! ...... Funny words.　　In fact, the profit margin of this industry is very low, but if we do not do those advertising, we are uncertain how to lose money! Q Nine Days Xuan Jian (netizens) asked the city outside Cheng Home Plaza: Do you believe in Feng shui ah? Why is there a big chair standing at the door?　　Store decoration layout, there is no consideration of feng shui factors? Guo Liping (Deputy general manager of Cheng Wai Cheng Home Plaza) A: We do not consider feng Shui as a commercial layout. Store planning and layout, or should be in placeLocation, targeted consumer groups. Q Ms. Zhao (33 years old, Guanzhuang building materials market, a tile merchant) asked the ceramic headquarters base: What is the location of your various merchants according to what layout?　　What are the criteria to achieve a good position? Zhang Junshu (Fujian Dragon Ceramics Planning director) A: The situation of each store is not the same, usually according to the size of the brand, influence, passenger flow and other factors to consider comprehensively.　　In our Fujian dragon here, who comes early, who occupies a good position! This edition of the interview/newspaper reporter Li Kylin