Potential risk of domain name should be paid attention to by SMEs

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Like the company's name, corporate trademarks, the site domain name is also the company's intangible assets. The author in the previous published "Low Price trap of Web site title to bury the curse" has made clear the point of view, today we need to discuss with you, small and medium-sized enterprises in the development of internet marketing to face the domain name "potential" risk. Not long ago, the author of the Shanghai website Construction Company Pilotage Technology of a customer (privacy, we hide the name of the company here and its website domain name), for the mistakes of the previous mistakes.

Then what is the domain name latent risk? Maybe we have spent tens of millions of on Google China, buying google.cn domain names from a Beijing domain-name investor. This example said, we must be enlightened, google.com ownership belongs to Google, but after entering China but found google.cn domain name has already spent his home, had to spend a high price to buy. Such things have happened more than once. But it should be said that such a risk, many small and medium-sized enterprises always ignore, that may be very far away from themselves. Then the author of a client now faces the problem, perhaps to the small and medium-sized enterprises sounded the alarm.

Our client is made of furniture, has been registered with their trademark pinyin full name registered. com domain name, and the company's Internet awareness is strong, in 2003, has built its own company's website. But this year, one of their rivals has registered the easily confusing domain names of their company's trademark, cn/.com.cn. Because it is the same business, competitors have spent a lot of time on the site, the site color and structure and they are very similar, but there is no plagiarism. invisibly, competitors are diverting part of their intended customers.

This let the author suddenly remembered, before two "Wang Lao ji" Herbal Tea things. Know that the red bottle filling the king of Old Kat is the Hong Kong plus many Bao group production, sales, but Wang Old Kat trademark ownership belongs to Canton Medicine, that year, Canton Pharmaceutical group only authorized the addition of more than the production and sales of the King Old Kat herbal tea products. Gado in the crazy advertising bombing and effective marketing strategy under the implementation of Wang Old Kat herbal tea quickly popular market. Wang Old Ji Red up, a subsidiary of Canton also began to do herbal tea, but also Wanglaoji, but Le paper packaging. But where do ordinary consumers know the story? Is this not the same as the domain name of the corporate Web site?

We can think that the site domain name is another trademark of the company in the Internet, so in the beginning of the Internet, some network companies are playing electronic trademarks in the name of the sale of domain names. such as 3G domain name, information address, a variety of Chinese domain names can have its existing market, but also this reason. As SMEs, registering all categories of domain names seems unlikely. But Shanghai website Construction company Pilotage technology advice, similar. com/.cn/.com.cn these commonly used but also very easy to confuse the domain name to be registered together, lest give the competitor or has the bad intention person to have the opportunity. This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) original, welcome forwarding discussion, but please indicate the copyright information.