Recently, the Ministry of Industry issued the "Mobile Communications Resale Business pilot Program" Draft, asking the telecommunications companies to rent out the network to private enterprises, the virtual operator mode to provide telecommunications services.
Before the proposed line under the fusion of Su Ning full of virtual operator license plate, officially launched the electric appliance giant in the telecom campaign. Before Suning, Gome's electric Shangjun announced to enter the financial industry, to carry out diversified business; Jingdong CEO Liu is a recent move, claiming that the company's next three directions: one is the self-employed, the second is open service, the third is finance. Gome and other power companies have also issued profit plans.
At this point, under the capital cooling pressure, the electric business giant began to pursue the scale of profit. A few days ago, major electric power companies have announced profits in the year.
Electric giant announces profit for the year
From Liu announced 0 profits to pave the goods, to four quarter to achieve the profit. Jing Dong finally avoids the business philosophy of verifying that "unprofitable businessmen are immoral". Liu said that the Beijing-East 2012 sales of 60 billion yuan, 2013 strategic Planning, Jingdong Mall's platform turnover will exceed 100 billion yuan. By the quarter, the BoE will be profitable.
Prior to that, Gome issued the next three years of strategic planning, and said that the four quarter company performance will improve, E-commerce Gome online business will and offline Synergy development, the fastest six months, the latest one year Gome online business will achieve profitability. By abandoning the profit model that used to be simply a growth of stores, Gome will focus on the electricity business. In addition, when the electricity dealer also issued a profit target.
Suning easy to purchase also accelerate the rich product line, recently introduced a major department stores, lottery, financial insurance and other categories, and first foray into online games, the trend of diversification is significant. Industry insiders expect that 2012 Suning more than completed the establishment of the 30 billion sales target, 2013 will also sprint new targets.
For the profit goal of Suning Easy purchase, Su Ning, deputy director of Min, said: "Comprehensive consideration of market competition demand, financial indicators are the weight of the company's consideration." ”
Liang, the industry observer, said that in the 2013-year period, the power companies announced that the profit plan is the result of operating pressure. Gome in the past 2012 years, the loss is too high, the entity stores have not had a better profit thinking, and the development of the electricity business has become gome, suning and other chain enterprises 2013 years of important measures. and Jingdong Mall is mainly the pressure of venture capital investors forced. ”
"If there is no suning easy to buy, Gome Mall and other competitors strongly intervene, the BoE in 2012 to achieve profitability is not difficult, but in response to strong competitors at the same time, logistics and warehousing construction too fast, the cost is too high to cause losses." The ' burning money ' bottomless pit continues to pull the investment return period of the venture capitalist is infinitely prolonged, which causes the venture capitalists to run out of patience. Forcing Liu to raise profits at the expense of market share. "Liang thinks.
Enter the telecommunications, financial industry
One side is the 2012 of Alibaba's high income stimulation, one side is the cold of the VC market, 2013 the main characters of the price war, or will give up the price war of blood, retreat in the first profit a higher.
The Ministry of Industry and Industry has issued a consultation document on the pilot scheme for the transfer of mobile communications, requiring telecommunications companies to rent out the network to private enterprises and provide telecommunications services in the mode of virtual operators. News said that the line under the business combination of Suning, gome and other household appliances giants want to join the virtual operators. And before Suning, Gome line Shangjun announced into the financial industry, to carry out diversified business.
Industry insiders said that China's electric power companies are no longer simply willing to low profits or even 0 of profits to seek market size first, 2013 will pursue profits as the first priority. However, at present, the price of electricity dealers still not calm down, the electric business giants can be at ease to formulate a profit strategy?
"At present, the mainstream autonomous e-business is still in the lowest price war competition, the electricity merchant takes the market share by the price war to snatch the capital investment to the information system construction and the logistics system, has not obtained the better differentiated competition means, the general profit is low, also does not have the profit to consider the first goal the best time. "Insiders believe that:" The status of the electric dealers will continue to be at least two or three years, the unprecedented fierce price war, the high cost of the electricity business 2013 profit form is still grim. ”
Throughout the past few years, the unprecedented development of domestic e-commerce, but the years of happy enclosure has not been mired in "melee." Even the dormant giant Amazon in the global electricity business has been making a profit after seven years of losses in the US. "In the development of China's market, the future electricity quotient ratio will increase substantially, but at present the electric business is still in the initial stage of development, consider the profit is earlier." Independent operation of the electrical business model constraints, short-term profit is difficult to achieve. "The Electronic Commerce Research Center related personage points out.
There is no denying that China's e-commerce is bound to undergo a process from quantitative to qualitative change, which will be realized in 2013.