November, the electricity business ushered in the carnival, the express industry was entangled.
This year Singles Day, Taobao Mall, Dangdang, Jingdong Mall-led E-commerce site staged promotional drama. But more than half a month has passed, users buy goods, but still on the road. Express piled up the picture of the warehouse in the micro-blog constantly spread, courier salesman began "afraid of receiving", many buyers received "please forgive" the phone, buyers and sellers are called "not to force." Burst warehouse, peremptory became the Chinese Express industry's normal and difficult to solve the mystery bureau.
Statistics show that the daily average of China's express processing capacity reached 13 million, the market scale ranked third in the world. And as China's e-commerce industry scale has ranked second in the world. Compared to the e-commerce industry's Hurricane Dash, China Express industry is undoubtedly on the road.
E-commerce rapidly rising logistics demand is growing
November 11 This year, Taobao, Beijing-east, when more than 40 shopping sites to borrow "century Singles Day" opportunity, launched an unprecedented scale of promotional warfare. According to Ali Research Center data show that day, Taobao Mall and Taobao total Alipay turnover is more than 5.2 billion, full day orders total more than 30 million.
With the rapid development of E-commerce, but also to promote the logistics of this emerging industry continues to grow. It can be said that logistics and electronic commerce is the relationship between flesh and blood, all over the country and even the world's express vein so that e-commerce goods delivered to each consumer, as the human blood vessels non-stop transport nutrients, no logistics support, E-commerce platform can not operate.
22nd this month, the state Post Office director Majunsheng in China Express Forum, China Express industry following the rapid expansion of the network to expand the scale, the annual growth rate of up to 27.23%, business volume five years doubled, daily average processing volume from 3 million to 13 million.
The electric business Crazy Promotion Express Change "slow pass" gradually becomes the normal
"Singles Day" Promotion war, let express industry business volume soared. After a few days, Shen-Tong Express business volume of 4 million daily breakthrough, Yuantong Express breakthrough 3.5 million, Yun Tatsu Express breakthrough 1.7 million pieces, through the express delivery of 1.5 million pieces. But at the same time, "Singles Day" promotion to express "burst warehouse" news also reproduced newspapers.
Although in order to deal with the "Singles Day" promotion, to prevent the "explosion" situation again, the beginning of November, Shentong, Yuantong, Qualcomm, Huitong, Yun Tatsu, CCES, postal EMS, HNA Daily, Shun Fung and other 9 Express enterprises to mobilize about 40,000 salesman, starting from 11th full load of work, 0 but still useless. A large number of net purchases of goods backlog, so that express into a "slow delivery." Some people in the industry said that even if the network to buy promotional courier industry to absorb the lessons of last year to prepare, "burst warehouse" phenomenon is still expected.
Micro-Blog In a Guangdong Express Company warehouse by the size of paper suitcase piled into the mountains of the picture is impressive. On the Internet, "How long has passed, the Bachelor gift is still on the road," the complaints are heard. Although the "Singles Day" has been in the past more than 10 days, but the backlog of a large number of courier items still not fully "digest." including Shentong, Yuantong and other companies said that it will take about 1 weeks to fully recover.
China Express Consulting Network chief consultant Xu also said to the media, as long as the Spring Festival before the net merchants do not group promotions, to the current express delivery enterprises transport capacity, to meet the needs of consumers online shopping. But in fact, there have been shopping websites into the "Thanksgiving" promotion, and in the "Double 12", Christmas, New Year's Day, and so on by the electric business is considered to be the important node before the Spring Festival, The courier industry habitual "off the chain" almost became inevitable.
Express prices soaring all the way to the electric business was forced to "alternative"
From the beginning of September to the end of October, from the beginning of the Yuantong, to Shun Fung, Qualcomm, Huitong, Shentong, the home has been posted on the official Internet bulletin, began to increase prices. Although there are subtle differences in price increases, most of them are raised 0.5-1 yuan on the basis of the original. In two months, the domestic main express Company "tacit understanding" to complete a price cycle, set off the express industry fifth round of price surge. This has a big impact on the low profit of the electricity business, for some "loss of money to make a yell" of the electric business, but also "worse".
In addition, the unsatisfactory user experience has also caused large electrical companies to step into the ranks of their own logistics. It is reported that 2009 years ago, Beijing East received complaints, 70% are from the third party distribution link. However, can be like Jingdong, good music buy, suning easy to purchase, excellent Amazon, Gome Mall and other self-built logistics enterprises are very few, short-term funds in a large amount of investment is not generally point can parry. Like Jingdong Mall, in Beijing, Shanghai, Chengdu, such as the establishment of large-scale logistics warehousing base, such a generous way to burn money to continue to burn the money under the electric dealers are difficult to parry, let alone those small and medium-sized electric business.
The self-built logistics distribution system will disperse the internal human, material and financial resources, affecting the development of the company's main business. Different areas of the demand for goods are also different, or will cause the inventory of goods to allocate uneven phenomenon, the company brought greater losses.
In addition, there are risks in distribution that need to be considered. November 14, the media on the exposure of "Hangzhou express more than 90 courier was stolen, or will lose 180,000 yuan." Jingdong Mall CEO Liu published micro-blog said: "Our distribution system this year a large and small stolen dozens of times, nearly 1 million of the loss." Theft and traffic accidents are the 2 major threats to the distribution staff. "Let the Electric Dealer shout" can't afford to hurt.
The development of the industry is difficult with the electric business synchronous Express industry collective encounter bottleneck
In fact, E-commerce has created a new opportunity for express, and express industry is not sound development so that the two can not be synchronized.
China as the world's third largest express market, there are more than 50% of the business from the electricity dealer's orders. It can be said that the development of electrical business to feed a large number of express enterprises. However, the frequent emergence of the problem, people have to admit that China's express delivery industry has lagged behind the pace of growth of the electricity business. And this time to the "burst warehouse" can promote rapid transformation of express enterprises, improve service capacity and level, is still a question mark.
In addition, the express industry related laws and regulations are not sound, the supervision is not strong, coupled with the express industry complaints and feedback platform is not sound, leading to consumers in the face of the Express Company "bullying" complaints without door, also led to the development of the express industry is not satisfactory. According to the state Post office of the first half of the 2011-Year Express service satisfaction survey results show that the overall satisfaction of express delivery service is only 68.2 points, compared to the 2010 reduction of 0.5 points. Take June as an example, express delivery delay, poor service attitude, express loss and internal pieces of complaints, in the amount of effective complaints accounted for up to 85.4%. These data prove that the express industry development chaos, hindering the healthy and orderly development of the industry.
Although the "People's Republic of China Postal Law", "express market management measures", "Express market management licensing measures" and other laws and regulations will be issued to the development of the express industry has played a role, but the government departments should also be funds, policies, technology, talent and other aspects of strengthening the support of large express enterprises, so that express companies in the site, equipment, network coverage capacity-building, such as breakthroughs, to encourage the industry's fittest, mergers and acquisitions, optimize the competitive landscape, promote the healthy and stable development of the industry.