Powerful Joint L ' oreal authorized small also perfume pioneer electric business

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L ' oreal hand in small perfume

Authorization to open up E-commerce, is the game of the whole channel or strong alliance?

Famous cosmetics brand, has always believed in traditional business super counter channels of the king. Recently Paris L ' oreal official authorized small also perfume to open up e-commerce.

In order to give back to the vast number of consumers love and support, Paris L ' oreal will join hands small also perfume launched a series of summer, Autumn beauty ex-gratia activities. By then, in addition to 2014 summer, autumn heavy beauty makeup will be in the small also perfume flagship store, Paris L ' oreal will also be in the small also perfume sales platform to launch nearly 20 in the season of the best hot-selling beauty products to meet the vast number of consumers strong skin, make-up and other needs.

One is the industry's leading cosmetics online retailer, one is the world's largest cosmetics company brand. How does the "marriage" of the Little Perfume and L ' oreal in Paris really explain? Industry insiders pointed out that the original outside "early support of the whole channel marketing will affect the cooperation with the traditional channels," the conclusion of the period has been untenable, with the big names have chosen the day cat, small also perfume, such as the first line of electrical business stationed, this is a time point and opportunity point game, It is a powerful combination of "hint".

Cosmetics Online shopping is about to usher in a boiling period

The little perfume and the "Family" manifesto of L ' Oreal in Paris.

Avene 2011 All Clean Up the network "fake", before LVMH under the Bell Ling Imperial Concubine, settled in the cat test water six months, also quietly withdraw ... Well-known cosmetics in the tide of the electric business experienced a stumbling period, but also with the wave of sand market competition to find the same-minded small partners.

has always been low-key small also perfume business, is an indisputable fact. This time Paris l ' oreal brand official authorized small also perfume this electric business platform also formally opens up the new era of electronic commerce. This reflects that many cosmetics brands are in the wave of e-commerce waves attack when carefully layout online shopping channels. Of course, in order to avoid the "counter all products are known as ' fake '" embarrassment, officially authorized, can give "one's own" a saying, also let the original is not pure net to buy cosmetics market has a side of pure land, to the "head of the family" a confidence in the cardiac.

"L ' Oreal of Paris chooses to cooperate with us deeply, more is the good quality passenger flow of the small perfume, the nimble promotion, the high efficiency platform as well as the intimate, the high quality service. Through many previous contacts and cooperation, we both believe that small perfume can help Paris l ' oreal to create a new sales miracle. In addition, we also fully to the Paris L ' oreal to give small also perfume special promotional policy to use live, use through, to this end, our marketing department for the Paris L ' oreal tailor-made a series of brand special marketing plan to talk with the Paris L ' oreal cooperation, small also perfume public relations director made it clear that

In the long run, Paris l ' Oreal's official flagship store chooses to settle for small perfume, not only is a strong hand, cooperation and win the marketing model, but also to help both sides in cosmetics, authentic net sales in this field continue to "bigger and stronger, do specialize in fine", and for the future performance of both sides, we will wait and see!

"Now everyone is trying to do a good run of a new channel." "Small also perfume said, channel reform means the change of interest pattern, whether it is the electric business or cosmetics big-name, are looking for a ripe balance."

Related reports:

National regular machine dozen invoices, "non-genuine insurance and compensation" ...

Online Cosmetics Trust era swept

"Small also perfume resolutely resist parallel imports of counterfeit goods, the provision of national regular machine to play invoices, counters authentic guarantee, all only to eliminate your worries, to ensure a reassuring shopping environment." "--online shopping cosmetics have the risk, for consumers this doubt, small also perfume set up a machine to play invoices this service entry."

"This, in the electrical business is very close to the front, for buyers, the meaning of the machine is far more than filled with a ' false one penalty ten ' check to come more peace of mind, of course, from the national legal point of view, is also a kind of respect and implementation." "The net buys the talent Cherry says.

And, small also perfume on June 5, 2014 with the Chinese security officially signed "non-genuine insurance and compensation" agreement, small also perfume home single product compensation limit of 1000 yuan in cash! Throughout the network of major electric dealers, there is no lack of cooperation with the insurance company precedent, but the essence of its inner, most of the "product quality risk", and really start "Non-Genuine insurance indemnity" cooperation, small also perfume thoroughly outstanding in the industry leader.