PowerWord and win-win cooperation will be a good start?

Last night, the net and the old translation software PowerWord announced cooperation, to build a channel for the study of products and services in the depth of cooperation and development. According to Tencent Science and technology report, this cooperation PowerWord provides flow entrance, run-off network operation study channel. So it seems that both sides of the goal is very clear: PowerWord hope to tap the existing user value, through studying to become a success, the run-off hope to obtain some accurate, effective flow, and then through their own "recommendation engine" will be distributed to the students to study institutions, get commission. Sounds good. First look at the situation of two: PowerWord has more than 10 years of accumulation, but in the software to the Internet in the process of transformation is gradually beyond the Youdao NetEase, there are still many loyal users (DAU PC end 5 million, mobile end 6 million, there is coincidence). CEO 王欣 put forward the concept of "small but beautiful", and bluntly "rely on education to make money", are English users, to study the transformation is a good choice. Run-off network launched more than a year, positioning "one-stop online study service platform", through the "recommendation engine" for students to do matching, to guide them to the online study institutions to obtain commission. But as an intermediary platform, there are few users, need to "find" traffic and users. Now the flow to obtain cost (TAC) more and more high, accurate and effective flow for this kind of platform is extremely important, so the net will find PowerWord to discuss cooperation (王欣 language). A relaxed, one to get the quality of the flow, of course, is a winning cooperation, but at the same time there is a small problem: 王欣 said in an interview, the word PA is currently advertising revenue mainly by training institutions display ads (of course, there will also be studying institutions), has made ends meet. In other words, the potential users in the Iciba page has been the intermediary agencies "cut" a wave, how many will jump to the winning site to do matching, and then be distributed to study institutions?