PP Car rental platform challenges traditional mode

Absrtact: First, the PP car rental platform aggravating the car rental market December 2013, easy to use the car to get Ctrip's 60 million-dollar B-round investment; in May 2014, the Shenzhou car rental to the HKEx submitted the motherboard listing application; June, PP car rental obtained by Sequoia Capital and clean

One, pp car rental platform aggravating the car rental market surging

December 2013, easy to use the car to get Ctrip 60 million U.S. dollars for investment in the B-round; in May 2014, the Shenzhou car rental to the HKEx submitted the board listing application; in June, pp car rental obtained by the Sequoia and clean capital of the 10 million dollar a round of investment.

A large influx of capital led to the outbreak of short car rental market. Although China's car rental market has not been booming for a long time, there have been many players. For the tenants and investors, the new and old car rental model, which represents the future? And what kind of model is the new Peer-to-peer car rental?

Second, pp car rental platform aggravating-what is the Peer-to-peer mode?

What is a peer-to-peer car? In the car rental industry in addition to the traditional car rental model, Peer-to-peer mode is a new car rental model, the so-called Peer-to-peer car, that is, through the platform directly connected to private car owners of idle vehicles and car rental demand; From the model, compared with the traditional car rental, the most essential difference is not to purchase vehicles.

It has the advantages of light assets, larger profit space and strong expansion; for car-rental buyers, a lower rental price is available for a peer-to-peer model. For car owners, they can generate income through idle vehicles.

Third, the PP car rental platform--p2p car Rental model representative

As a Peer-to-peer car rental model representative of the PP car rental platform, the English name Icarsclub, founded in October 2012, headquartered in Asia Financial Center in Singapore, has now developed into Asia's larger peer-to-peer car rental platform; October 10, 2013, pp car rental in China officially online operation.

Data show that the current PP car rental platform in Beijing registered nearly 10,000 private cars, has surpassed the Shenzhou car rental in Beijing area of the number of cars; in the product, the PP car rental platform designed a smart box to track positioning, owners can at any time on the mobile phone app to view the running track of private cars; The entire car rental transaction can be completed online.

Four, pp car rental platform--the difficulties faced by the model

PP Car rental platform as the representative of the shared form of Peer-to-peer car rental model, in addition to the traditional car rental model is superior to the characteristics, but also faced with the following major problems:

1, the domestic credit problem: The credit system is not perfect

2, User experience problem: How to ensure the use of the tenant experience?

3. Insurance issues: Few insurance companies are willing to work with Peer-to-peer car rental platforms.

4, laws and regulations issues: domestic Peer-to-peer rental can only choose "mutation" to survive

5, the competition question: the tenant fancy relatively mature system, the C2B pattern is more in line with the populace taste.

Five, pp car rental platform--the solution to the problem of mode

For Peer-to-peer Car rental model above problems, the PP car rental platform to come up with the corresponding solution.

1, the PP car rental platform has a strict audit and screening standards, to confirm the owners, tenants of both sides of the credit situation.

2, pp car rental platform at present and their cooperation of the insurance company is the Chinese insurance.

3, pp car rental platform does not get the car owners, low-cost rental to obtain tenants.

On the contrary, the more competitive impact of the traditional car rental platform, which is the Shenzhou, a hi, such as traditional enterprises eager to launch a peer-to-peer business is the main reason.

Six, pp car rental platform--p2p rental industry prospects

In the hot peer-to-peer market demand, to the PP car rental platform as the representative of the Peer-to-peer car rental companies have entered the North wide, a new car rental model of the expansion of the road has been opened; industry stakeholders said, "Peer-to-peer car rental test is not the ability to expand the market, but whether customers can provide a durable and stable O2O services, This is the lifeblood of a peer-to-peer rental car "; However, for both sides of the loan, a stable and rapid operation of the service capacity is the key to the future who can go better still need the market to decide.