PPG Series Talk about five: the revolution of network clothing and life style

PPG series on the Five: network apparel and http://www.aliyun.com/zixun/aggregation/10226.html "> Lifestyle Revolution


full Gimli/Wen

as the saying goes: "Basic necessities, clothing first, this is very interesting."





about clothes, about costumes, and interestingly, the anecdotes of two American presidents. We know that Bill Clinton is always a cowboy outfit around the world, and George W. Bush wears a suit and tie all day. As soon as George W. Bush took office, he ordered a ban on jeans in the Oval Office. Really is "once emperor once clothes." ”





It is even more interesting that economists can see the economic picture from the length of skirts: the popular skirt, the economy is active, the long skirts, the economy is depressed. The surface is very mysterious, but the Economist explained, became very reasonable. Because in the era of economic prosperity, women can afford to wear and reveal expensive stockings shoes, skirts naturally move upward; in the years of the recession, Thrifty became a basic requirement, stockings shoes are not so beautiful, so the skirt side to be decentralized.





visible, clothes this matter, is definitely not trivial. Behind the clothing is often hidden is a huge revolution. Shen Cong-Wen's "Ancient Chinese Costume Research", in addition to understand the profound Chinese clothing culture, we can also see the history of Chinese dynasties of political, military, economic, cultural, folklore, philosophy, ethics and many other changes in the track. For example, the modern shirt is not suddenly like this, it is from the earliest ancient Roman era, "the Cloth of the", that is, men wearing underwear, step-by-step development changes. The Aesthetic manifesto of the Gentlemen was "no perfume on a shirt, and a lot of fine linen shirts." Washing clothes in rural villages with pure water and air, whether they have all kinds of shirts, whether they are willing to spend money on their shirts and whether they keep their shirts clean, have also become the main basis for judging their social status at the time.





Unfortunately, due to historical reasons, China's modern clothing process is far less smooth than the West, be "a green", or "a blue", "a gray" to the waist down, and then from the horn pants began to trek, so it is no wonder that people of Italy's clothing masters will be Chinese clothing no culture, no story, No passion, no value.





However, because of the great prospects of the Internet, because e-commerce booming opportunities, coupled with a new turning point of the business. China's online clothing is bound to set off a new life-style revolution. Apart from what we can see, PPG is lead with amazing sales, and "blowing a pool of spring" outside, you can see a clothing company in the United States on its shopping site can be modeled on its own shape, the virtual model to change the shape of a similar to their own appearance, and then like the clothes on the model body, We can see that this is a good time for us to be able to buy the clothing, and that we have a chance to stand in front of an imaginative future and stand in the tradition of "the World is Flat".





This is a beautiful time, then there will be a beautiful story, this beautiful story will also have a complementary brand. I remembered Ralph Lauren, who, 40 years ago, was just a big boy who bought a tie in Rrookbrothers, not a Armani, or a costume family, even though he had never received formal education from a costume design school. However, he is like a film in the direction of the design of clothing. He would see the film describing the costume in his mind, and then he would tell the design team what he saw, and his team would create the costumes based on these clues. But this does not hinder his taste and street wisdom, and does not prevent him from having a dream that an American aspires to achieve. He thought of it, and did it, and he used this dream to weave into an annual sales of 10 billion dollars in the costume empire. He portrays a well-educated, family-friendly, life-loving and challenging elite with his unique clothing culture. They work in a different way of life, but they all use intelligent ideas to create maximum value for society, with elegance and taste to express the heart of the perfect life interpretation. Ralph Lauren covers more than just one person's body, but also represents a way of life that people relish. Yes, it's the way of life, that's what Carris to do, and now the time has given us a great opportunity to become Ralph Lauren of China.





Looking back 10 years, ten years of magnificent has been so different, in China's apparel design industry is still in the embryonic state, although I would like to say that there are many carris to do, as the "Business Weekly" report said: "The use of mass media to shape the brand of the era has become the past." "We are more concerned with finding effective ways for consumers to integrate their brands into their own lives," he said. But we have faith in this, because we are seeing this new revolution and have the privilege of flying on this revolutionary plane.