PPG Series Talk about one: a revolution, is it a pioneer or a martyr?

PPG Series Talk about one: a revolution, is it a pioneer or a martyr?
Full Gimli/Wen

Renowned and slander. Although PPG from the media's darling plummeted, the dramatic encounter media group singing decline, PPG's ups and downs worthy of our later thinking.

ppg is the tail catfish that discovers and stirs up the huge market of male network shirts and even garments.

The second PPG huge advertising campaign to a certain extent already has a first-hair brand advantage;

Third PPG Although there are problems in product and supply chain management, But the problem is not as serious as media rumors. Soros famously said: "This market is in fact most of the time wrong, investors have to do is to find market errors, and in the market to find and correct such errors before the use of this error." "

I believe that this PPG's public relations crisis, not only is not PPG's crisis, on the contrary or PPG's" crisis "in the machine, can help as an establishment less than three years of the company PPG more sober more timely detection of market errors and correction, PPG from future strategy to supply chain management to media PR deal should be due to the public relations crisis baptism to a new level. Not in "the transfer of PPG will be the international third round of the venture, the capital of 30 million dollars?" It can be seen that the revolution caused by PPG actually only began, all the time before the conclude.

Yes, PPG sparked a revolution that created the "Blue Sea", and just started, the fun is behind it. "Because there is no store sales, rapid response to supply chain, these are current and future trends in business and marketing." "This is the brand expert Gu Xing The reason why, is also why the traditional clothing enterprises such as the good news Bird has a substantial action, such as the shirt industry boss Youngor has set up a network in Shanghai sales team to deal with the impact of PPG."

And according to the "American Apparel E-commerce" (US Apparel Commerce) report published by the Market Research Institute EMARKETER07, we can see that with the increasing use of broadband Internet, the increased reliance on online shopping, and the policy of being friendly to consumers, And there are better virtual reality and other factors, the U.S. apparel products online sales have increased and will continue to grow, 06 U.S. network apparel sales reached 18.2 billion US dollars, the first more than net electronic product sales. Similarly, China's apparel industry consumer E-commerce Market also has great potential, 2007 clothing sales of up to 5.78 billion yuan Taobao surface is a consumer-to-consumer platform but in fact is China's largest business aggregation platform, PPG's appearance is again for the company to add a fire, so in the E-commerce Insider's blog, impressively wrote his VC friend said to him: " The web site should thank PPG, is PPG changed the VC's view of E-commerce. "

really want to thank PPG, because PPG causedThis revolution is more than that. Since 2000, China's apparel apparel products in the market has stepped up the consumption. In the current "mid-range mall is basically domestic, imported clothing brands accounted for half of the high-end shopping malls are almost foreign brands of the world" pattern, China's apparel consumer industry has undergone a product planning period and marketing planning period just entered the era of branding, PPG Model has a subversive market pattern of the possibility, For the Chinese clothing brand in this revolution to build an international men's brand is an opportunity.

Thanks to PPG, he paved the way for us, and saw the opportunity that prompted me to transform from an investor to an entrepreneur in early 07, to create a network shirt direct brand Carris, and to get an overseas Angel investment fund.

Maybe from a personal asset perspective, I don't need to start a business right now, but I'm still a passionate person and I want to do something that I think is more desirable and noble. I have been involved in a lot of costume design since I was 20 years old, my own clothes 30% are made by myself, I feel very fun, and I wear my own design clothes, I am appreciated by the people around me, I feel good. I know what kind of men need clothes. PPG's foresight can be said to guide me in one Direction.

In fact, in my opinion, although the number of PPG later, male clothing network direct marketing is still blue sea, because we are faced with is not the direct competition of cake, but together the cake to the big opportunity. And although the early stage in imitation of PPG, but in the actual operation, according to their own resources, judgment and implementation capacity, has formed their own different positioning and development direction, this differentiation will be more and more obvious in 08, such as Lateran in a personalized way to face more high-end customers, Carris also own different ideas and goals, according to CTR and strength of the 07 media analysis Report, Carris brand awareness of the third industry. Our vision is to become China's Ralph Lauren.

So the future male shirts male clothing market is not the Red Sea market, but through groping out of their own road, together to make this previously neglected market, and establish their own threshold. So, I do not believe that PPG is the martyrs, "hinting", the voice of the revolution you have heard it? And we are inevitably to talk about the brand, when the new concept become the consensus of enterprises, operating skills No secrets can be said, the enterprise can only walk personalized road, the brand is the inevitable fate of Kazakhstan, then exactly PPG Fast brand can have how fast? Please take a look at the next "PPG Series Talk: How fast can the fast brand?" "