PPLive acquisition of the war a marketing conspiracy

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Ever since the news of the takeover of PPLive, many users feel sorry for pplive, to know that many Premier League fans in the days of the monopoly of the Premier League in the three years, many fans are through the PPLive webcast to see the Premier League game, it is PPLive's existence so that Tin Shing eventually due to pay for football and face closure , the waves that have been tumbling in history, have now returned to peace.

PPLive to marry causes many grooms to be hot

PPLive now has become a young lady, naturally attracted many gentleman, from the earliest Sohu to later Suning, and now Alibaba, a series of internet giants and pplive generated a scandal, which illustrates the pplive in the current network of the importance of the field of video, Although the influence of today's pplive is not as big as before, coupled with the operation of the bottleneck, to seek a better way out seems to be a good choice, whether it is Sogou or Alibaba are urgently needed to reverse their own decline, which Sogou is obviously the most urgent, and from this to pplive and at the sale of Sogou rumors.

Of course, as Alibaba and suning Tesco buy pplive attention, in order to search for more traffic in the video network entrance, the last pplive's fate can only be enough and Sina Weibo, as a television video dealer, in the broadcast a video before, must be a variety of Taobao ads, From the perspective of the vast number of consumers, more hope that pplive can and Sohu combination, after all, Sohu is really want to make the video bigger and stronger, and Baidu, Youku competition important pieces.

A microblog exposes pplive ambitions

But when the industry is arguing over who's pplive to spend, a late-night microblog has conveyed an ambition that PPLive's top leaders have sent a Twitter-like tweet to Alibaba, and that, in fact, pplive and so many internet giants have been constantly rumored to have led to clarifications from PPLive's top leaders. Appear such a result, either is pplive to play hard to get, or is pplive never want to marry out of their own, after all, they still have a certain influence in the video circle, so why not do their own bigger and stronger it!

If so, then the rumor about PPLive in fact became pplive a marketing means, and those internet giants is to become pplive marketing chess pieces, after all, only with these giants mixed, can become it News home page, also can get more attention, But the internet giant's news itself there is a mutual use of the criminal record, 360 and QQ between the war, Jingdong and Taobao battle is not so.

The reason for these wars is that there are journalists on the one hand, on the other hand, the potential competition in the Internet industry itself is a very common thing, pplive will be the packaging of their own beauty to be married to the marketing is just the common means of marketing, Sogou passed, and soon the same 360 and Sogou market share constantly upgrade. These all illustrate the true and false of some acquisition behavior, whether successful or not, from the marketing point of view has been successful. This is why the Internet is always so many rumors of the important reason. This article by www.nfrencai.com China only net original, starting A5, reprint please specify thank you!