PPLive Capital talks: Mobile end competition no rich second-generation

Sina technology Tracy about Sohu Purchase PPLive story, the outside has written a lot of script, which "Sohu sell Sogou buy pplive" so looks very reasonable plot, let Sohu CEO Charles Zhang has to come out to refute. According to Sina Science and technology, in fact, Baidu started with the PPS negotiations (about a year ago), Sohu also immediately with PPLive to negotiate, but let Baidu in time to rob a first mover. Baidu gave the PPS 370 million dollar price, became Sohu and pplive negotiations can not fall. Some investment bankers to Sina Technology revealed that the original Sohu estimated price of about 250 million U.S. dollars, and to negotiate with PPLive, and the 370 million dollar price let pplive "sitting on the price", it is said to have issued a "high price" of 600 million U.S. dollars. There is news that Sohu video counter-offer to 500 million U.S. dollars, and the final possible transaction price will also be around 500 million U.S. dollars. For Sohu Video, there seems to be no better acquisition object, but also absolutely unwilling to do "suckers", both sides into the anxious price negotiation stage. But at the official level, Sohu videos and pplive have never responded positively to all the rumors. So in Sina Technology interview PPLive CEO Tao, he also "both have contact, now talk is too early" light band, but it is able to talk about the investment at that time with the PPS merger of things, of course, finally did not talk about, according to the PPS said is not want to and an identical person "married". Now the pplive seems not too anxious, pps help him set a can raise the reserve price, return to the business level, PPLive's card where? In the words of Tao, it is the mobile internet that brings him surprises. The key point is that the mobile end of the competition is not like on the PC side, each "rich second-generation" can be backed by trees such as Baidu, Tencent and the portal back to the volume, mobile gives us a relatively more fair competition opportunities. Tao quoted Eric Data, said mobile video client PPLive ranked first PPS ranked second. Another key figure is that PPLive's traffic from the mobile end last year reached more than 30% per cent, at this rate of 70% this year, and by next year the total number of moves will exceed the PC. But as with all mobile-end applications, PPLive is also facing problems of commercialization. But Tao is not worried, he cited the United Kingdom, mobile advertising prices and effects are 2-3 times the PC side, back to the top of the pplive, its ads on the pad is 3-5 times the PC, and the original on the PC end to put a small number of advertisers such as luxury brands, because the mobile end positioning precision began to launch. Not long ago PPLive The media launch set-top box Ppbox, but for Tao it is just a layout, more important thing than to sell the box, tell the box upstream factory PPLive app is very suitable for box products, through such a propaganda, let TV manufacturers put PPLive app pre-installed. In addition to the continuation of the original PPLive client, in the mobile layout Tao also hopeLook for more play, such as the introduction of social class short video application "Fun Point video", as well as the main sports live "PPLive sport", and the next pplive will also launch a series of vertical video applications, hope that through these applications to push users and generate value. So under the support of the above data and layout, Tao that the mobile has just developed, so this stage "more preference for independent development", but really will be as he said it? Tao Chuang Answer one: mobile app opportunities for video sites, traffic flow is their way, the client software way, because no search can bring great traffic, even if there is good content and no one knows, so the client relies on long-term product experience, including download to save these means, so that users develop the use of habits, And the use of cooked later will not easily converted, there is a strong adhesion. This is the website and mobile app two biggest difference, the website compares the aggregation type, through searches inside to look for the thing, this lets the user not have the loyalty, therefore the search became a big entrance, the user in each website conversion degree is very high, the loyalty is not high, but the mobile app is different, Mobile app is a standalone app that downloads the first few in every vertical class. Users will search for live apps like taxis, videos and music. But the search portal for mobile apps is not a search-driven portal on previous pages, but a completely different user product model. PC on the strongest search sites, such as 360, good 123, Baidu Search, but on the mobile end has disappeared, on a completely equal footing, many innovative companies have the opportunity to come, which also gives us a chance. To tell you the truth. Last year mobile end market came out, early volume is not very big, Eric recent data we looked very amazing, last year pplive from mobile traffic is less than 20%, but now reached more than 30%, according to this speed we can reach 70% this year. The same goes for the entire industry, with mobile-end traffic growing at 2-3 times a year, and to 2014 years we expect to move more than PCs. This is also the reason for the integration of the video industry, if only the PC-side integration is not significant. After all, the original web-side video companies are more biased towards the media and marketing, and client companies are more inclined to technology and experience, the integration will be more complementary. Last year PPLive's overall income was 800 million yuan, and at the end of the mobile we are selling separately, although we would like to pack, but now is an early attempt to launch, advertisers are also staring at traffic in the look, the good news is that the current mobile end of the price is 3-5 times the PC side, while the PC end of the less advertisers such as luxury goods , they all start advertising. Why there is such a change, because the mobile end of the real solution to the precise delivery, such as the advertisers can be in accordance with the terminal price to cast, 1000 yuan below the fast consumer goods, more than 3000 yuan car brand, so the value of advertising can be improved. And PPLive also expects this year's mobile revenue to be able to do 100 million yuan. Tao Chuang Answer two: Mergers and acquisitions is not a simple 1+1 frankly said PPS We have talked about, everyone is Shanghai's company, see each occasion, there will always be a variety of opportunities, but from hand to marriage is really not an easy thing, do mergers and acquisitions need to have a comprehensive budget and thinking, rather than the capital side to consider the addition of simple figures, management team in this regard more. And the content of thinking at each stage is different, for example, you talk about an enterprise financing, a stage to see whether the financial investors or strategic investors, these two are completely different, strategic investors will give you a lot of strategic resources, but will inevitably make your independence less, because he and you have a strategy can not be with others strategy. The financial investor is very simple, he is heavier to the interest, will not the company so long, the financial investor will not give you other more support. Mergers and acquisitions will also consider a lot of content, and mergers and acquisitions are not as simple as seen outside, the key is the labor pains. I used to sell the company, in Microsoft participated in the merger of 13 Enterprises, I independently led the acquisition of 3 companies, to say success or failure, indeed and people have too much factor. such as the enterprise you look very good, but once the merger design is not perfect, especially the team can not really together to do, the number looks as if it is bigger, but it is difficult to succeed. Of course PPS Choose Baidu have their own consideration, we also congratulate, but next pplive oneself how to go? As mentioned above, if you get married like a cool potato and experience more pain after you get married, the more you should be calm. PPLive is now also a 1000-person company, the income level has passed 400 million, independent development no problem. We now prefer independence, we reached the end of last year to achieve break-even, so there is no big financial pressure. In the short term will not be to melt money, and Sohu video story, I can only say that with the industry have contact, now talk too early.