PPLive CEO Tao: Entrepreneurship such as chess investors want to return

PPLive (formerly PPLive), founded in 2005, had completed four rounds of financing, including the fourth round of soft silver in February 2011, the largest global video industry ever to raise money.

PPLive now has an average daily coverage of 36 million in integrated video services, ranking second only after consolidation in the industry rankings. At present, PPLive has the next two years domestic play exclusive copyright share of more than 30%, the monopoly of Korea's three major TV stations in the next 3 years of all the plays, as well as the Internet's most complete sports and game video broadcast on demand copyright.

In the recently held 2013 China Nanjing Science and Technology innovation and major projects fair and the sixth session of Chinese students in Nanjing International Exchange and Cooperation conference, PPLive CEO Tao Chuang share his entrepreneurial experience and experience, the theme is "venture Risk and venture capital."

Experience

14 Technology transfer to Enterprise

Tao Chuang, the current PPLive network TV and PPLive media company CEO, has entered the University of Calgary, York University of Toronto (York University) founded the North American Geo-information technology, the largest research and development institutions, space communications and information laboratory geoict.

Published hundreds of research papers, with a number of technical inventions, 14 technology transfer to enterprises. The Prime Minister of Canada awarded the national highest award of "scientific Research and enterprise technical cooperation" and became an outstanding representative of High-tech Innovation in Canada.

As a cross-border entrepreneur, he founded the Geotango company in 2001, launched the Globeview online three-dimensional map system, three years earlier than Google Earth. The company was acquired by Microsoft in 2005. He became the first Chinese entrepreneur in the history of Microsoft mergers and acquisitions, creating the Legend of overseas entrepreneurship. At Microsoft he created the Microsoft Virtual Earth Department, launched a number of innovative products, including Street View maps, to become Microsoft's online business flagship brand.

Back in 2009, he opened his second entrepreneurial calendar, creating a "cloud-multi" network television pplive. And the introduction of soft silver Group 250 million U.S. dollars, creating the global Internet video industry's largest single fund record.

Points

Investors want rewards, not dreams.

"Don't say how great I am, I'm going to throw up and so on, investors are not the same idea, they go back to the reckoning, he and you are not in a dream to change the world, investors are looking at the return on investment." ”

Tao said, Angel, VC, PE, strategic investors, such as investors at each stage of the investment philosophy is not the same, the entrepreneur should be based on their own situation and the project development situation timely adjustments to attract investment. "95% of investors generally don't understand or care what your project is, and what they want to understand is how the project works." "Entrepreneurs in the entrepreneurial time can not be cavity blood to the dream aloft, but to think, how to make the dream landing, how can realize." Investors like people who have entrepreneurial experiences. So, team composition is important.

Warning

Entrepreneurship is not gambling, it's chess.

Do not say that I will succeed, you do not vote I am the head of the water ... What's the reason? The chances of a successful venture are very small. Sometimes frankly, said that the people, the outcome in the days, you can bet on it? But when you gamble, you reduce the risk. Give investors an analysis of why you can reduce the risk and not just sell it.

Tao said that investment is not speculation, entrepreneurship is not speculation. The general start-up company will take 5-8 years to reach a certain scale, the entrepreneur should be ready to fight a protracted war, adhere to the end will win. At the same time to prepare for the psychological, because the possibility of successful entrepreneurial success and the probability of a car accident is similar. "Entrepreneurial process is like riding a roller coaster, sometimes, sometimes, do not because of the advantages of a moment of complacency, do not give up when the trough, sometimes the closer the lower, the closer the opportunity." Tao Chuang combines own experience to sum up the way.

Any industry has this law, today in the rise, rise to the top must be down, and finally become a calm curve. So the enterprise is to rely on the last stage, see your execution ability, operation ability. So the financing must reach the peak, the formation of bubbles before the money, the industry blowout after the opportunity. So start a friend to take advantage of the early opportunity, get your adequate fodder, to enter the following a smooth stage lay a good foundation.

Team

Deal with "face" and "circle".

"A person has only one head two hands, even if 24 hours all throw out the ability, so must team fight." Tao said, there are 39 types of people, an enterprise must have more than 30 types of talent, if the enterprise problems, is because of the lack of these types of people. Entrepreneurs, pay attention to the people of other ages, because the experience of other age group is very good complementary, so that entrepreneurs can go longer.

"Now 80, the generation is only one child, at home is a collection of thousands of love in one, it is inevitable that less hardship, less life experience, will be squeamish." But also want to see the good side of this age stage, they have personality, have ideas. How to make their strengths and weaknesses is a leader to do. ”

Tao said that the difference is that the Chinese staff in the speech is relatively leave a face, whether the leadership and staff exchanges, or staff and leadership discussion work, all adopt a more tactful, implicit way. This may cause the said and do inconsistent, so the company must have a direction of implementation, through the assessment of the way to standardize. "Management is a learning, stress, family, encouragement to coexist." ”

Similarly, in China, communication with customers is not straight. At home, people are very concerned about "human". "Don't take it for granted that you want to immune, in what circumstances to follow the rules, and customers to talk about business, eating is necessary, the Chinese people have been accustomed to talk about things at the dinner table, if you do not eat, you may miss the opportunity." Moreover, gift-giving is also very important. Every holiday, send some intimate gifts, customers will think you value him, you are sincere. ”