PPLive, founder Tao Dictation: constantly "pick up" the entrepreneur dilemma and the road of the reverse attack

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Tao is an Internet entrepreneurship veteran, born in Shanghai and Wuhan, with 15 years of experience living abroad. 2009 returned to the country, the creation of the PPLive, now, and the creation of the capital of Zhuo. Whether he is from a small to now constantly changing the location of life, and constantly have to carry out geographical cross-border, or now the cause of continuous exploration of different fields, and constantly try new directions. The veteran's life experience is full of cross-border thinking. In the current era of Internet thinking, the veteran who will play to the extreme of Cross-border thinking is how to face the dilemma of entrepreneurship and how to view the necessity of the traditional enterprise Internet transformation. The following is the Tao in the new material industry in Ningbo by the pioneering Media Development Investment Co., Ltd., Shanghai New Materials Investment and Financing strategic alliance to build the Chrysler Cup Black Horse competition Global New materials Industries final oral finishing.

My cross-border Dafa: Professors, United Nations advisers, founders

My background is very complicated.

He has lived abroad for 15 years, has been an angel investment for nearly 10 years, and at the age of 34, he has received the honors of the life chief research Professor of Canada.

In 2000, I began to study smart glasses, which are now wearable devices. From 2000 to 2005, when the United Nations was a consultant to the mission for five years, the United Nations hourly consultancy fee had reached 2000 dollars. 2002, in Toronto, Canada, I founded my first company, Geotango, was the first to do online three-dimensional map of the company, 2005, Geotango was acquired by Microsoft. Bill Gates became my first benefactor, let me get the first bucket of gold. I also formally entered Microsoft, the experience of working at Microsoft I benefited for a lifetime. Because it has always felt that their technology is very cow, but to Microsoft to find that they are still in the state of primary school students. And during the period of Microsoft, as the head of the Earth Division, I completed the acquisition of three companies, but also completed their own internal strength greatly improved. In Microsoft's five years, let me really learn to a big enterprise strategic vision and strategic height.

2008 home to watch the Olympic Games let me see the domestic rapid development and entrepreneurial prospects. So May 2009, I returned to the country, began the second venture, PPLive Road. Also at this time met my second noble in life, son, the richest man in Japan. In 2010, after two conversations (a 10-minute, 1.5-hour), son decided to invest 250 million dollars in PPLive. This made pplive once the largest domestic single financing project. With this financing, PPLive began to debut in the video broadcast site, in 2013, PPLive accepted suning and Lenovo Hong Yi 420 million U.S. dollars investment, everyone said this is the Chinese Internet companies and traditional enterprises of the largest grafting. Up to now PPLive becomes the video network TV platform of 300 million active users every month.

2014, I began a third venture, that is, the current knowledge of the capital, take righteousness in the "corners", hoping to be an angel investors to incubate the entrepreneurial enterprise.

To speak so much, I would like to share with you the experience and knowledge of the long term practice by enumerating my experiences across the border.

Entrepreneurs face the dilemma---constantly "pick up"

As founders of startups, there will be no more talent at first, and the founders will be omnipotent. I think the founders need to cultivate a few abilities.

First, it is to improve their EQ and bile quotient. The founders have to serve different bosses and deal with different people. My assistant gave me a roster reminding me of who to serve.

Second, the entrepreneur must choose a good industry, the so-called "male fear into the wrong line", we must dare to dare to do, dare to challenge the big Plate competition, for their own to get a greater space.

Third, the investor basically does not understand the technology, but can understand the business model. So entrepreneurs have to put their dreams in the form of a business plan, more grounded in the expression.

Four, investment is not speculation, entrepreneurship is not speculation. Be prepared for 5-10 years of persistent "guest". This is the biggest challenge for entrepreneurs.

Finally, the entrepreneur must have the ability to discern the trend. No matter in which industry, to be able to understand the industry in the stage of the curve. Smart people know they're going to ride a bubble and still be alive when the bubble bursts, which is the smartest entrepreneur.

Mobile Internet era, need to reverse attack

The trend of the internet is a bubble, then a bubble, wave after wave, the key is to see if you have the ability to surf. 2000 is China or the world's largest internet wave, when the birth of the United States Yahoo, China appeared Sina, and then Yahoo shattered. The second wave is Baidu, search the field of upsurge. The third wave, is 2014 years of E-commerce, including Beijing-east, the upcoming listing of Jack Ma Alibaba. In these three waves, the most capital involved is in the first wave, indicating that capital has become more calm.

A bigger bubble broke out in 2014, which is known as mobile Internet. By 2013, the entire Internet economy in China's GDP had been combined to account for 5%, but the figure would change dramatically over the next decade, with the internet hitting traditional industries in its entirety. The impact will be 10% to 22%. By 2025, the Internet could reach 14 trillion of the size of the economy, and it would be a huge opportunity for the Internet to poach 10% to 22% of the traditional industry's gold mines.

In this mode, how to achieve the reverse attack. There are several characteristics.

First of all, go to the center. The way we get information is no longer a central point that spreads outward, but everyone is an information center, which breaks down the asymmetry.

Second, go to the product. "Wool is on the dog." Products do not collect money, rely on other modes of profit. The traditional model that relies on improving the industry chain, supply chain, optimizing marketing, smashing money to promote the brand is difficult to succeed. Smart Electronics, for example, can deliver products free of charge, relying on accumulated data and working with health care providers to make a profit. For example, pplive, we must come here to see the video. However, the first batch to pplive most of the internet people, 70% will play games, our first bucket of gold will have. The second batch of people will watch the game besides watching the movie, but also will buy the ball ticket, the movie ticket, then may make money, the third group of people, the World Cup, buys the lottery ticket, we sell the lottery ticket. The fourth group of people, see the movie car, beauty, merchandise, there will be electronic shopping needs. Later, even if we do not know what he wants, but I will let him read an ad, an advertisement, contribute 2 cents. This is the typical model of the Internet-the legendary wool is found in pigs.